Website Content Media Network Earnings Report: August vs. July

In this latest update, we examine the performance metrics of our website content media network for August, comparing them to July's figures. The report provides insights into EPMV, overall earnings, website traffic, strategic developments, and future plans for growth.

EPMV and Earnings Comparison:

August witnessed a further decline in EPMV, dropping to $4.62 from July’s $5.16. This decline contributed to the overall earnings decrease, which fell to $133.29 from $173.72 in July. The reduction in earnings was also influenced by the decrease in website visits, which dropped to 28,867 in August, compared to 33,657 in July. Both EPMV and traffic continued to trend downward, highlighting ongoing challenges in maintaining visitor engagement and monetization effectiveness during the summer.

Breakdown of Ad Partner Earnings:

The earnings breakdown for August is as follows:

• Ezoic: $104.20
  
• AdSense Mediation: $3.76
  
• Premium Ad Partners: $25.34
  

Despite consistent earnings contributions from Ezoic, AdSense mediation, and premium ad partners, the overall downward trend suggests that new strategies are necessary to reverse this decline in both traffic and engagement.

Detailed Analysis of Traffic and EPMV Decrease:

August continued the downward trends seen in July, with both traffic and EPMV experiencing additional decreases. Website visits fell from 33,657 in July to 28,867 in August, reflecting a seasonal lull as the summer months affect online activity. Users were likely less engaged during this period, spending more time offline, which directly impacted the volume of site visits.

The EPMV drop to $4.62, compared to July’s $5.16, highlights the need for more effective ad placements and optimization strategies. This decline in revenue per thousand visitors could be due to the ads not resonating with the remaining traffic or reduced advertiser demand during the summer. As a result, the combination of lower traffic and declining EPMV significantly impacted total earnings, which fell to $133.29.

This ongoing decline underscores the importance of continuously optimizing content, marketing strategies, and ad placements to ensure revenue generation even during slower periods. The upcoming months will require a focused effort on content diversification and audience engagement to stabilize and potentially grow EPMV and traffic.

Expanded August's Strategic Changes

Despite the downturn in traffic and earnings, August marked significant efforts in content creation and channel growth. We leveraged knowledge to develop new business courses focused on SAP hot topics, ensuring our educational content remains relevant and aligned with current industry demands. These courses are part of our larger strategy to streamline course creation and keep our offerings fresh and up-to-date.

Our focus on growing YouTube channels also continued throughout August. Our main business and technology-focused channels:

• @ybdotdigital (English)
  
• and @yonumerique (French), saw further content expansion.
  

Additionally, our travel channel, @wcanifly, continued to grow with more videos created for monetization through the Humix network.

These videos were published on our own websites and across other publishers' platforms within the network, helping to diversify our content streams and maximize monetization opportunities. This content strategy supports our long-term goal of increasing both engagement and revenue.

Strategic Outlook: Plans for September

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Looking ahead to September, our focus will be on expanding our educational content, improving monetization opportunities, and boosting our digital presence through conferences and YouTube channel growth.

Business Course Expansion:

We will continue creating and promoting business courses with localization in French and Spanish. Upcoming courses include:

• PowerPoint 365: Slide Design and Beyond
• Impactful Presentations: Strategies for Success
• SAP Material Master Essentials Part 3: Trading Process Basics
• SAP Material Master Essentials Part 4: Advanced Trading Process
• SAP Material Master Customizing Part 1: Introduction

Additionally, we will leverage freelance work to develop new business courses centered around trending SAP topics such as:

• S/4 HANA Basic Navigation Tips
• SAP S/4 HANA Integration with Excel
• SAP Fiori: Essential Tips for End Users
• Key Differences: SAP S/4 HANA vs. ECC

YouTube Channel Growth:

We plan to continue expanding our YouTube channels. Alongside @ybdotdigital and @yonumerique, we will focus on growing our travel channel @wcanifly and our newly launched dogs-focused channel @dogsitterzlife. Creating more video content for these platforms will further strengthen our presence on the Humix network and increase monetization opportunities across different platforms.

Conference Participation:

In September, we will also participate in SAP Inside Track 2024 in Warsaw, where we will deliver a presentation titled Maximizing SAP Project Success Through Targeted User Training. This event provides an excellent opportunity to showcase our expertise, network with industry professionals, and further promote our business courses.

Udemy Promotion Switch: Revenue Share Model Results

Since transitioning from a fixed-cost Udemy promotion model to a revenue share model in July 2024, our earnings have shown steady improvement. Previously, we were spending $65 per month on traditional promotion with minimal returns, but the switch to a revenue share model, where we now share 50% of our revenue with a marketing company in exchange for free marketing services, has proven to be a more effective approach. This new strategy has completely eliminated the fixed marketing cost and directly aligns the marketing company’s incentives with our revenue growth.

The results have been promising. Since partnering with the marketing company in March 2024, we have consistently earned revenue each month. For instance, in March 2024, we saw net earnings of $114.43, a significant increase compared to nearly zero earnings before the switch. In April, this trend continued with $168.73 in net earnings, followed by $42.82 in May and $108.72 in June. Since fully shifting to the revenue share model in July, we have continued to see consistent earnings, with $47.93 in July and $29.48 in August. These earnings reflect the growing impact of the marketing efforts, where both parties benefit from the success of the courses being promoted.

This new arrangement has not only increased our earnings but has also reduced the risk and financial burden of upfront marketing costs, making it a win-win situation for us and our marketing partner.

Conclusion

August’s performance, marked by further declines in traffic, EPMV, and overall earnings, reflects ongoing challenges in maintaining engagement and monetization during the summer. However, our continued focus on educational content expansion, AI integration, and YouTube channel growth is expected to stabilize and eventually reverse these trends. As we move into September, we remain committed to creating value through content diversification and strategic engagement with our audience, all while leveraging key industry events to boost visibility and growth.