Website Content Media Network Earnings Report: June vs. May

In this latest update, we analyze the performance metrics of our website content media network for June, comparing them against May's figures. This analysis includes insights into EPMV, overall earnings, website traffic, strategic developments, and future plans.

EPMV and Earnings Comparison:

June experienced a decline in EPMV, falling to $5.68 from May’s $7.12. This drop impacted overall earnings, which decreased to $204.53 from May's $288.45. The reduction in earnings is also linked to a decrease in website visits, which dropped to 35,998 in June from 40,477 in May. This downward trend in both EPMV and traffic signifies the need for enhanced strategies to attract more visitors and increase engagement.

Breakdown of Ad Partner Earnings:

The earnings distribution for June was as follows:

• Ezoic: $162.87
  
• AdSense Mediation: $3.55
  
• Premium Ad Partners: $38.10
  

The consistency in performance across these platforms highlights the ongoing need for a diversified revenue strategy to mitigate fluctuations in individual ad network performance.

Detailed Analysis of Traffic and EPMV Decrease:

June’s performance saw notable declines in both traffic and EPMV, leading to a significant reduction in overall earnings. This simultaneous drop in key metrics necessitates a closer examination to understand the underlying causes and implications for our monetization strategy.

Potential Causes:

The decrease in traffic, from 40,477 visits in May to 35,998 in June, can be partially attributed to seasonal variations. As user behavior often shifts with changing seasons, the transition from May to June might have led to a dip in online activity. This is a common trend as people begin their summer vacations, resulting in less time spent online and consequently lower traffic to our websites.

Additionally, our content strategy adjustments over recent months may have contributed to the traffic decline. By focusing heavily on niche travel and business content, we might have attracted a smaller, more specific audience. While this audience is highly engaged, it is also more limited in number compared to broader content topics, which can draw in larger crowds.

Implications for Earnings:

The EPMV also experienced a drop, declining to $5.68 in June from $7.12 in May. This decrease in earnings per thousand visits suggests that the ads served during June were less effective or less engaging to our audience. Several factors could contribute to this, including changes in ad placement strategies or the performance of specific ad formats. It's possible that the ads displayed did not resonate as well with our visitors, leading to lower interaction rates and reduced ad revenue.

The combined effect of decreased traffic and a lower EPMV significantly impacted our overall earnings for June, which fell to $204.53 from $288.45 in May. This reduction highlights the importance of both attracting visitors and ensuring they engage with the content and ads presented.

Strategies to Increase Earnings:

To counteract these trends, we need to enhance our content marketing efforts, ensuring we reach a broader audience through effective SEO, social media campaigns, and email marketing. Additionally, continuous optimization of ad placements and experimenting with different formats can help improve EPMV. Deepening our engagement with online communities can also boost traffic, as active participation can drive repeat visits and higher interaction rates.

In summary, the decline in traffic and EPMV in June underscores the need for a balanced approach that combines wide-reaching content with strategic ad placements to maximize both visitor numbers and engagement. This dual focus is essential for reversing the downturn and achieving sustainable growth in our digital revenue streams.

Expanded June's Strategic Changes

June marked a significant month for content expansion and the enhancement of our sales funnel. We took decisive steps to bolster our content portfolio by ordering a substantial number of articles on iWriter. This initiative was driven by the necessity to utilize our iWriter balance before expiration, resulting in hundreds of new articles to be published across our websites. These new articles are expected to enrich our content, attract more visitors, and enhance engagement.

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We also focused on developing our sales funnel for available construction workers, including scaffolders, welders, and pipe fitters, in France, Belgium, and surrounding regions. To support this initiative, we added new content to our website, Prêt-à-Travailler BTP Europe. This effort was complemented by proactive B2B cold calls to potential companies, aiming to establish new business relationships and expand our client base. Additionally, we are considering leveraging AI tools to generate leads, which could significantly enhance our outreach and efficiency.

In June, we also established a new partnership with a Polish company, promoting their services to our audience. This partnership focuses on connecting skilled developers and managers with businesses in need of top talent. Our offer includes immediate availability of remote professionals like JavaScript developers, DevOps engineers, Python developers, and Ruby on Rails specialists. Managers and senior developers are available at a rate of 600€ per day, while junior developers can be hired for 300€ per day. To encourage new collaborations, we are offering a special 15% discount for a 2-3 week trial period, with negotiable rates based on the project length. Interested businesses can contact us via phone at +48 739 988 558 or email at [email protected]. We also provide examples of successful projects on demand, ensuring potential clients have confidence in our offerings.

We also got our first paying client from flat hunting in Warsaw for expats, helped them find a flat, and will keep on promoting digitally this service to gain commissions in real life by helping other French expatriates finding their accomodation.

Strategic Outlook: Plans for July

July promises to build on June’s momentum with a focus on further expanding our educational and content offerings, as well as leveraging technology for growth.

Expanding Educational Content:

We plan to continue our commitment to professional development by creating and promoting business courses and especially ERP courses, with localization in French and Spanish. The courses include:

• SAP Material Master Essentials Part 2: Processes and Procurement
• PowerPoint 365: Slide Design and Beyond
• Impactful Presentations: Strategies for Success
• SAP Material Master Essentials Part 3: Trading Process Basics
• SAP Material Master Essentials Part 4: Advanced Trading Processes
• SAP Material Master Customizing Part 1: Introduction

We also aim to leverage AI to create new business courses on hot SAP topics, keeping our educational offerings current and relevant.

YouTube Channel Growth:

We plan to grow our YouTube channels:

• in English
  
• in French
  
• @wcanifly focused on travel
  

By creating more videos, we aim to enhance monetization opportunities on the Humix network, both on our websites and those of other participating publishers.

In June, our YouTube growth strategy began to yield significant results. Our main channel, @ybdotdigital, reached an important milestone by going over 500 YouTube subscribers. This achievement unlocked basic monetization features, although not yet ad revenue. One of the notable benefits of reaching this milestone is the ability to include links in cards and end screens within our videos. This feature is particularly advantageous as it allows us to promote our affiliate partners more effectively. By incorporating these links, we can drive traffic to the products and services we review, promote, or discuss in our videos, enhancing our  Affiliate Marketing   efforts. This new capability is expected to boost engagement and conversion rates, contributing positively to our overall revenue strategy. The growth of our YouTube channels remains a key focus, as it supports our broader goal of expanding our digital presence and monetization avenues.

Conclusion

June’s performance, characterized by a decline in traffic and overall earnings alongside a drop in EPMV, highlights the need for strategic adjustments and enhanced content initiatives. As we move into July, our focus on expanding educational content, leveraging AI, and growing our YouTube channels is designed to drive sustainable growth and increased revenue.