Up next in 10
Digital marketing is not about going viral — it’s about conversions, systems, and measurable results 📊
👉 Get full access to the Digital Marketing Mastery course here: https://yb.digital/go/course-ytn-en-digitalmarketingmastery
In this in‑depth workshop 🎥, you’ll learn how digital marketing really works, based on real experience, real data, and real revenue examples—not theory or hype.
This session covers:
✅ What digital marketing really is (and what it’s not)
✅ Why conversions matter more than followers or views
✅ How sales funnels work from audience → leads → customers
✅ 7 proven ways to make money online
✅ Sponsored content, ad revenue & affiliate marketing explained
✅ Real examples of earning with small audiences
✅ How to think strategically about platforms, traffic, and monetization
You’ll see concrete case studies, including:
📈 How a single YouTube video generated over $1,000
📈 How websites earn passive income from ads
📈 How affiliate marketing can create recurring revenue
📈 Why targeted traffic beats viral content every time
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0:00
Heat. Heat.
0:20
of course.
0:42
Happy
0:45
girl.
1:34
I know
1:49
Good. How are you? Hi.
1:52
Hi. I need you. Yeah.
2:10
Yeah.
2:30
Yeah.
2:46
Yummy.
3:18
person.
3:59
My
4:00
Sorry.
4:28
Back. America.
4:58
Hi,
4:59
>> how are you?
5:02
>> Tell me.
5:17
Yeah,
5:41
Heat. Heat.
5:51
Heat. Heat.
6:19
All the way to the world.
6:41
All right. GOOD EVENING EVERYONE. GOOD
6:43
AFTERNOON. GOOD AFTERNOON EVERYONE. SO,
6:45
welcome to uh the second workshop uh
6:50
which is about digital marketing but
6:52
this is the first one uh which theme is
6:56
digital marketing but actually this
6:58
event uh started uh last week created by
7:02
so FOR HIM.
7:06
AND LET ME GIVE JOHAN A ROUND OF
7:08
APPLAUSE for being the keynote speaker
7:10
for today. So yeah, uh this event is
7:14
probably going to take for around 2
7:16
hours. Uh and I think the people are
7:20
have come already and let's get started.
7:24
So Yan
7:26
is yours.
7:27
>> Uh yeah, of course there's a technical
7:28
issue. It's not working. So
7:33
that was supposed to be the interactive
7:34
part.
7:39
Yeah.
7:48
Okay.
7:50
So let's do a robot anyway. Hello
7:53
everyone.
7:55
>> Hello.
7:56
Welcome.
7:59
>> And he's not talking. Okay. So there
8:00
will be probably no live quiz. I don't
8:02
know why it's not working. Let's talk
8:05
about live quiz.
8:08
Okay. And there was a lot of anyway. So
8:13
I'm Ying and I will uh introduce you uh
8:17
today uh something I'm working on which
8:19
is a digital marketing and um I hope by
8:22
the end of this session you will uh all
8:24
have a clear plan for your own digital
8:26
marketing for your own brand or business
8:29
or whatever you you
8:32
on doing in your life that involves
8:34
marketing. So let's start by introducing
8:37
myself.
8:39
I'm g this is the my LinkedIn if you
8:42
want to connect and just quickly about
8:44
me. Uh I study in in university in
8:49
France.
8:52
Uh I have an associates degree in IT,
8:56
bachelor degree in web and a master
8:57
degree in co sciences with a digital and
9:00
media technology specialty. And uh I uh
9:03
started my career by working for a
9:06
logistic company as a web development
9:07
coordinator in Ukraine and in Poland.
9:10
And then I worked as a consultant for
9:12
Axenture based in Switzerland. I work
9:15
for clients like the world leader in
9:17
flavors and fragrances and Switzerland
9:20
for in particular Hank for their beauty
9:25
uh division. uh as a project manager and
9:31
corporation DF corporation u as a data
9:34
tensing coordinator. My background is
9:36
mostly around data and now I work on my
9:39
own brand YB digital u and uh this is
9:44
where I started to do a digital
9:46
marketing in particular and I am a top
9:50
online instructor at micro management an
9:53
American online courses company which
9:55
come to later I also work extensively uh
9:59
with a Google partner on website
10:04
advertisement and we also come back
10:05
later and for example I have been a
10:08
speaker at
10:10
work also which is a soft event and I
10:14
was an SP for many years so that was
10:17
about me mostly uh so just to introduce
10:21
myself and uh by the end of this session
10:23
I think if you take notes you will all
10:25
have some kind of plan and we can
10:27
discuss it together and you can uh each
10:30
introduce by yourself at the end if you
10:32
want to. So I have been elected as the
10:35
runner up in the world best publisher
10:37
competition 2021 by Google. I have more
10:41
than 140,000 students on my uh uh on my
10:46
online courses. So actually this online
10:48
course has been published yesterday.
10:49
It's a new course that you can access
10:51
later for free. Uh there'll be a QR code
10:54
at the end. Uh I have generated more
10:57
than 40 million website visits. I have
10:59
developed YouTube channels and uh I will
11:02
introduce you to real earnings I made
11:04
with digital marketing and examples
11:06
which I hope will inspire you to uh to
11:10
apply some principles to your own
11:12
business in some
11:16
>> so just with a few numbers. So this is a
11:19
screenshot from uh my website visit. So
11:23
I had more than 14 million website
11:25
visits across on my website. I more than
11:27
40 websites uh in a different
11:32
uh on I had more than 120,000 students
11:35
and specialized platform management I
11:38
had more than 2,500 students and some
11:41
job in mostly and business courses. So,
11:44
this was just a little me. Now, the quiz
11:47
that doesn't work. It was supposed to be
11:50
more fun with quizzes, but I don't know
11:53
why there's a technical issue. And now
11:55
it's
11:57
so quiz.
11:59
>> No quiz. Like, it was supposed to be
12:02
interactive.
12:03
>> So, the first point is you don't need
12:06
millions of subscribers or followers or
12:08
whatever.
12:10
>> Can you speak louder if it's possible?
12:13
>> Louder. Yes,
12:14
>> I will try. But and I don't want to be
12:17
screaming here.
12:19
If you have a look at my YouTube
12:21
channels, I have very few subscriber. I
12:23
don't actually monetize with YouTube
12:25
ads, any of my uh YouTube channels and
12:28
yet I make money from YouTube. I will
12:30
show you some real examples later and
12:32
how you can actually apply them uh for
12:35
your own business. U for example, I
12:40
mostly make money with a marketing. is a
12:42
screenshot from an affiliate marketing
12:43
platform. I drive a click and I generate
12:46
leads that uh then my partner some
12:49
partner companies can convert into
12:51
clients. Uh but this is their
12:54
>> their job. So I have in total maybe
12:56
1,500 subscribers on my various
12:59
platforms and I earn thousands of of
13:02
dollars with that. So what matters it's
13:04
the main uh I think u point of my uh
13:09
session today is conductions are more
13:12
important than anything else and uh this
13:16
is what I hope you will learn today. So
13:21
what we'll see today what is digital
13:23
marketing and what is not. We will
13:25
mostly talk about the sales funnel. What
13:27
is a sales funnel? I will show it to you
13:30
right now and I will show how I apply it
13:33
different monetization strategies. Uh I
13:35
will show you seven different type of
13:37
monetization with real examples from my
13:41
own experience and I hope to help you
13:43
how to choose your platform and
13:44
strategy. Uh and by the end of this uh
13:48
workshop you should have your personal
13:50
brand action plan and we will come back
13:52
to that later.
13:55
Uh so again this is not about getting uh
13:57
famous or anything like that or getting
13:59
viral or creating content. You probably
14:02
know that better than me. It's all about
14:04
uh marketing, monetization,
14:07
um uh creating income and uh having real
14:11
trackable result. Um this is very
14:14
important. It's maybe not shown very
14:16
well in this presentation because it
14:18
takes a lot of time to find something to
14:20
show. uh but it's important to be able
14:22
to track whatever you are doing in
14:24
marketing and to know which action leads
14:27
to which result in a sales funnel
14:31
and we'll see what is a so here's the uh
14:34
truth of digital marketing. So 100
14:37
targeted views um with one sale is
14:40
better than millions of views with zero
14:42
sales. Yeah. The point here in marketing
14:45
is to make sales to make money and uh of
14:50
course it's better to make money with
14:52
millions of viewers but it's not the
14:54
most important. The most important is to
14:56
retire. So I will show you a real
14:58
example of one YouTube video for example
15:01
that seems like nothing but just one
15:05
video. this video with just 1,300 views
15:10
uh on the channel at that time with less
15:12
than 500 subscribers generated more than
15:14
$1,000
15:16
uh with four conversions. So, four uh
15:19
leads that I sent to my affiliate
15:22
partner that converted them to clients
15:24
and made money with them. Now, what is a
15:27
sales funnel? That's the most important.
15:31
So there might be millions of people uh
15:33
seeing your content but only a few of
15:35
them some of them usually we say 1%
15:38
engage uh follow subscribe whatever do
15:41
something with with your content most of
15:43
them don't care from these ones that
15:46
engage with your content only a few of
15:48
them again maybe 1% will eventually
15:50
consider buying and from these ones
15:53
again only maybe 1% will convert to a
15:55
paying customer. Marketing is all about
15:58
improving these numbers and getting as
16:00
many conversions and clients as possible
16:03
at the end. But uh all these steps are
16:07
different steps in digital marketing. So
16:09
first you have to find an audience then
16:11
you have to convert these audiences
16:13
leads and these leads into customers. So
16:16
you don't need millions, you need the
16:18
right people. Eventually the best
16:21
example would be that every um people
16:24
that enter your sales tunnel convert
16:26
into a client at the end and this is
16:29
what digital marketing is all about. I
16:31
will introduce you to seven ways to make
16:32
prof make money online. The first one
16:35
console content then add revenue
16:38
affiliate marketing link insertion lead
16:41
generation brand retainer and business
16:44
courses. So this is these are the seven
16:46
ways to make money online that I know
16:48
and I apply I made money with them and
16:51
what I will not be covering because I
16:53
don't have experience I'm not good email
16:55
marketing or newsletters that might be
16:57
good but I have no experience I make
16:59
money podcast uh podcasting
17:03
paid advertising
17:05
e-commerce shipping and oneonone
17:07
coaching or there are other ways to make
17:10
money marketing but I do not for them so
17:13
not
17:16
Now let's start uh uh with you. So take
17:21
some time to answer for yourself what is
17:23
your expertise or passion what where you
17:26
want to start with uh with digital
17:28
marketing uh who eventually pay for this
17:32
and eventually write some brand names.
17:35
So this is the start of your digital
17:38
marketing strategy.
17:40
Who you are, what you want to do and
17:42
then uh for this uh workshop you will uh
17:45
I will invite you to think about
17:47
strategies to make money doing digital
17:49
marketing from this.
17:52
So yeah take some time. If someone wants
17:55
to uh maybe introduce his uh his brand,
17:58
his business
18:00
whatever feel free
18:03
and
18:08
So again, this one presentation is a
18:10
published online business course and I'm
18:13
going to give you at the end the QR code
18:14
to access for free.
18:15
>> Thank you. So you mean the slides will
18:18
be available on that course?
18:20
>> Yes.
18:21
>> So we don't have to
18:24
>> but it's better because the point is to
18:26
also discuss uh together your your idea
18:29
eventually and maybe improve it.
18:32
uh here if anyone wants to share now or
18:34
later you have an audience to uh
18:36
eventually uh
18:39
talk about your
18:42
goals where you go. So if no one wants
18:46
to share we can skip the quiz because it
18:49
doesn't work
18:52
as usual with everything technical stuff
18:55
at home and now it doesn't. So no quiz
18:59
just supposed to be fun. And now I will
19:02
talk about sponsored content
19:06
which is maybe the most well-known way
19:09
to make money online digital marketing
19:11
for some content can apply to a lot of
19:14
platforms. Uh and I mean uh as I
19:18
mentioned I have a lot of websites. I
19:20
will mostly talking about how it works
19:22
for websites but it works for any uh any
19:26
uh any kind of digital audience.
19:31
In my opinion, of course, everything is
19:33
about my opinion and experience. The
19:35
best platform is a website because if
19:38
for example, you want to do sponsored
19:40
content on your Instagram or whatever,
19:42
there most likely the brands will want a
19:45
lot of followers and they will ask for a
19:48
lot of of metrics. Where are your
19:51
followers from? Are they really
19:53
engaging? Blah blah. They will want to
19:55
check that your numbers are real and
19:57
that you didn't buy your followers. for
19:58
example, they really engage with your
20:00
content. So, uh in my experience, uh
20:04
building a traffic uh with a website
20:06
with a building website with traffic,
20:09
building the authority, meaning
20:11
publishing regular quality content over
20:13
time, letting the search engines rank
20:15
the content uh visitors on the on the
20:19
website uh and also other websites to a
20:23
link to my own website and then
20:26
companies find you. So I have every day
20:28
some companies contact me to uh discuss
20:31
about sponsored content. It's mostly
20:33
discussions uh most of the time they
20:35
provide the content uh and all I have to
20:38
do is format it to my platform to my uh
20:42
my website publish it and uh ask for the
20:45
money when they send it. That's not
20:46
always the case.
20:47
>> So you are renting audience and platform
20:50
credibility. Yes.
20:52
>> I'm wondering about the traffic. Is it
20:56
easy to get the traffic or do you have
20:57
to pay because right now I think
20:59
>> nothing is easy but uh maybe I didn't
21:02
make it clear. I never paid for traffic.
21:05
>> I never paid for ads for anything. It's
21:07
all organic. Everything I'm talking
21:08
about is all organic means meaning it
21:11
comes naturally from the quality.
21:14
>> Okay. If you have studied it in the past
21:16
like years ago it is possible.
21:21
But if you started the website now,
21:24
>> yeah, I think it is a challenge to get
21:27
the traffic, right?
21:28
>> Everything would have been better if you
21:30
were the first to do it uh 20, 30 years
21:32
ago, but we are here now. So,
21:34
>> yeah,
21:37
>> it's better to start early than you
21:40
>> or not at all.
21:42
>> Can I can I ask like it says um you
21:46
build a website with traffic and
21:47
authority? authority as in you're like
21:49
an expert in the field or you're a
21:51
follow person or you're a speculative
21:53
person that's why you want they want you
21:54
to build up your reputation
21:57
>> that's better
21:58
>> what do you mean by authority
22:00
>> so website authority is a different
22:02
topic but um uh websites are rent
22:08
>> uh on specific
22:09
>> renting space
22:10
>> listings yes like um Google is the first
22:14
website in the world because of his
22:15
authority because authority is uh
22:18
different um different metrics. The main
22:21
one is over websites linking to your
22:23
website. This comes with time.
22:26
>> And can I ask you about it says you're
22:28
renting your audience. What do you mean?
22:31
>> Uh the cost of content they pay for
22:34
content because they want some of your
22:36
audience to see this uh this content
22:39
that you publish.
22:40
>> They're giving you money to rent your
22:43
audience and relying on your platform
22:45
credibility. Yeah,
22:46
>> that's what they want. Yes. when they
22:48
pay you for a sponsored video.
22:50
>> Yeah. Thank you.
22:51
>> They want you to publish whatever
22:54
>> and your audience that is already coming
22:56
for your own content will see this piece
22:59
of content. Anything usually think that
23:01
uh it's yours.
23:03
>> Yeah. And it's like pairing, isn't it?
23:05
>> Yes. So yeah, this applies to any uh any
23:09
platform wherever you are active you
23:11
like you enjoy doing things. So I will
23:14
give you one example. Uh here I made uh
23:18
one time $426 mean one hour of work by
23:22
publishing uh one casino article on my
23:25
main business website. So my my website
23:30
cost on average $18 a year uh with a
23:33
domain name plus hosting and it was one
23:36
article
23:38
uh provided by this company. So they
23:41
just give me a word document with of
23:44
course a link to their website inside
23:46
and all I have to do is publish it on my
23:48
website and once I publish publish it on
23:51
my website I also make money with the
23:53
advertisement displayed on my website
23:55
and the uh eventual extra traffic that
23:58
this article generates because it should
24:00
be an interesting article also ranking
24:02
and also getting audience and people
24:04
reading it. Uh
24:07
so it's the same on every platform. They
24:09
pay you to publish this content and
24:11
hopefully to get leads
24:13
>> but you can uh leverage it to uh make
24:16
money in different ways.
24:18
>> Yeah.
24:18
>> Is that like recovering or is that like
24:20
one time you go
24:23
>> one time?
24:24
>> This is a one time sponsor uh content is
24:27
a one time fee. Uh the recurring one we
24:31
will talk uh talk about it last.
24:33
>> Okay.
24:35
You said there's different ways to make
24:37
the money. Are you going to talk about
24:38
different ways? I guess
24:40
>> sorry,
24:40
>> you said there's different ways to make
24:42
money. You're going to obviously cover
24:43
that.
24:45
>> My question was I cover seven types, but
24:48
here about this when you publish a
24:50
sponsored content, it also gives content
24:52
to platform.
24:54
>> Yeah.
24:55
>> So once you have this content, it might
24:57
also bring additional audience and on
25:01
the for website. So here for example I I
25:04
publish this article but I make money
25:06
also with the display advertisement that
25:08
is on my website. So when I get visitors
25:11
uh reading this content I make money
25:13
from the display ads on top of uh what
25:16
the this company paid me to publish it.
25:20
>> Yeah.
25:21
>> So if you just created a website and uh
25:24
how to make people aware of it like
25:26
because my my website is new right? How
25:30
to make people know that you have a
25:31
website before they pay you for that?
25:35
>> Uh yes, that's search engine
25:37
optimization. That's actually one topic
25:39
I will propose at the end as a as
25:42
another workshop. I also have several
25:44
business courses published about it.
25:46
>> Sure. Sure. All right.
25:47
>> But it's a totally different topic. It's
25:48
search engine optimization. You want you
25:51
want to rank for the keywords, you want
25:53
to target keywords. I will talk about it
25:55
after
25:56
>> but it's a whole different topic. Or you
25:58
can as we mentioned pay for traffic but
26:01
that's
26:01
>> okay.
26:04
>> Sorry I want to ask you get money from
26:07
this is because of the advertisements
26:08
just that
26:11
this was a just this yes just they they
26:13
uh provided me one uh one word document
26:17
one article I published it on my website
26:20
and this is what I show you now. So how
26:21
the deal happened just a few emails how
26:23
the deal happened just a few emails and
26:26
uh five minutes of work to copy paste on
26:30
my website and the most work is actually
26:33
the discussion
26:36
and um and validate the deal. So for
26:40
example this specific one it it took I
26:43
think 6 months between the initial
26:45
contact and the the publishing and the
26:49
payment.
26:52
So now some lessons from sponsored
26:55
content. So it works for platforms that
26:58
already have traffic. Um uh yeah and
27:02
usually it's about publishing content
27:05
that aligns with what your platform is
27:07
about. So for example uh if the
27:09
companies will not pay you to um to
27:12
publish some content about dogs if your
27:14
platform is about I don't know ice
27:16
creams. Yeah. Um that's why although you
27:21
should have a platform um that resonates
27:24
with your with your with your uh
27:28
with your
27:30
with your hobbies with what you what you
27:32
like what you enjoy what you know you
27:33
know and if you do that what you know
27:36
you also know maybe the companies in
27:38
that sphere but you can maybe contact
27:40
yourself you can offer them this you can
27:42
say hey I have this platform I have this
27:44
audience it would uh be a good fit for
27:47
your products.
27:48
So this is also
27:51
a way to make money. So yeah, usually in
27:54
my experience, they reach me. I don't do
27:57
any uh any outreach, but it's also
28:00
possible to do outreach yourself. Once
28:02
you have an established platform, like
28:04
if you have an Instagram with 50
28:05
followers, no one will pay you. If you
28:07
have a website with 10 visits per month,
28:09
no one will want to pay. But if you have
28:11
a platform with traffic with um engaged
28:16
audience, you can do that.
28:19
Okay. Now the second uh exercise, take
28:25
some time to uh to think about topics
28:28
that you could write to create content
28:31
about on your platform. think about
28:34
companies that might maybe sponsor some
28:36
content. If you need some outreach like
28:39
write, call them, visit them even and
28:41
tell them, "Hey, I have this uh this
28:43
platform. I can do that for your
28:44
business.
28:46
Maybe we can make something and think
28:49
about the the price
28:53
for sometimes
28:55
companies are offering a very little
28:58
compared to the amount of work that is
29:00
necessary to uh Any
29:07
question about soft?
29:14
>> Yes. Sure.
29:19
>> So the point again of this exercises is
29:22
to take you slowly by the end of this
29:24
workshop to have a clear action plan for
29:27
your own business.
29:31
The questions will incrementally
29:34
take you from initial ID to uh at the
29:36
end of plan.
29:43
Let's move on.
29:50
So to summarize sponsor content,
29:52
companies pay you to publish content on
29:54
your platform, your website. For
29:56
example, in my example with 1 hour of
29:58
work, sometimes they have deals for
30:00
$400, but it requires an established uh
30:04
platform where you have traffic
30:07
engaged audience uh and then they might
30:10
come to you if you have authority
30:12
meaning uh they organically find you or
30:16
hear about you by uh by getting to know
30:19
or by googing or browsing whatever they
30:23
can do. Now the quiz that doesn't work.
30:27
Okay.
30:29
And now we'll talk about uh my second
30:32
favorite
30:35
earning type the advertisement revenue.
30:38
So for advertisement revenue uh I think
30:41
the best platform again is a website. I
30:43
will show you an example uh of a website
30:46
that made more than $8,000 in a year
30:49
with only 8 100 articles that I wrote
30:53
myself.
30:54
And let's start with what is ad revenue.
30:57
So uh once um you have audience, you
31:01
have traffic, uh brands might pay to put
31:04
advertisement on your website. There are
31:06
specialized uh companies that manage ads
31:10
inventory on your behalf. The most well
31:12
known is Google AdSense. But there are
31:14
other companies like my favorite
31:18
that optimizes
31:20
advertisement on your website from
31:22
inventories from all the advertisement
31:25
resellers. So this is a lot of
31:27
artificial intelligence and data
31:29
analytics. We not go there in detail
31:32
but uh it can be displayed automatically
31:35
on your website the same on your YouTube
31:37
channel. uh for example uh you don't uh
31:41
interact with the advertisement but you
31:43
earn money from the advertisement shown
31:46
on your website or before after your
31:48
Instagram stories your Facebook post
31:50
whatever u because the platform manages
31:54
it from for you and gives you a share of
31:58
the ad revenue you can also ask brands
32:02
to pay you for ad directly you can on
32:04
websites it's called you can put for
32:06
example banners
32:08
We can do different kind of of deals. Um
32:12
but yeah, it's about displaying art.
32:14
>> Sorry, that line earnings is that per
32:17
1,000 visitors you get 102 to 15?
32:22
>> Uh well, there are different way to
32:23
measure it, but it's cost per meal
32:26
or cost per click.
32:29
>> Usually at about CPM, cost per meal. So
32:33
for example, you make $1 per 1,000
32:36
visitors
32:38
and uh eventually if someone click on
32:41
the ad you might also get a share which
32:43
is the cost per click.
32:46
>> These are the main metrics
32:48
>> is that per meal? Yes. As in as in food.
32:51
>> Meal as in thousand in French but that's
32:54
the word that is used in the industry.
32:56
>> Thank you. because thousand is too low.
33:00
But yeah, we we say cost per and a
33:03
better way to measure it is
33:06
which is earning per mill visitors
33:11
uh which uh measures the earnings you
33:13
make on visits on your website on the
33:15
whole journey
33:17
like from the from the moment they enter
33:20
the website to the moment they leave the
33:21
website.
33:23
So for example, it can be from on
33:26
average from $2 to $15 per thousand
33:29
visits. But it depends on the niche.
33:32
There are some if you have a very
33:33
specialized niche, you can make $100 per
33:35
thousand visits. Always the same. The
33:38
more targeted is your funnel, the better
33:40
it sales and converts.
33:43
Um yeah, so I will show you one example.
33:47
So my website healthm.com
33:51
on which I wrote 100 articles some years
33:54
ago in its best year 2022 it made more
33:57
than $8,000
33:58
only from display advertisement uh using
34:01
the
34:03
ad advertisement network that optimizes
34:06
advertisement on my website from
34:08
inventories from all advertisement
34:10
resellers. Uh yeah so that was my best
34:15
performing uh website.
34:17
at that time and it is nothing very
34:20
complicated. It's just a smartphone
34:22
troubleshooting website. Whenever I had
34:24
an issue with an application or whatever
34:26
on my phone, I took some screenshots,
34:28
wrote an article about how to solve the
34:30
issue and published it on my website
34:33
like how to fix I use error 3,600 and I
34:37
never had an iPhone in my life and it
34:39
was my best performing article. Uh so
34:43
yeah. So yeah, I'm just curious how many
34:46
impressions
34:47
um approximately did you get like in one
34:49
year to earn 8,000 or how many
34:52
impressions is it per month?
34:54
>> Uh I think I have the screenshot after.
34:56
Yes.
34:56
>> Okay.
34:57
>> Uh I think it's for Yes, I have the
34:59
screenshot right here actually. So this
35:01
is the screenshot from the uh analytics
35:04
dashboard and uh you can see $8,000 from
35:08
2 million page views.
35:10
>> 2 million.
35:11
>> Yeah. uh 2 million page views, 1,277
35:15
page views, meaning they stayed on the
35:18
on the page and uh scroll. So they
35:21
probably read the article uh yeah so and
35:26
on average they spent 49 seconds on my
35:29
uh on this article on my website the
35:32
Yes.
35:34
>> Yeah. I'm wondering like I remember this
35:36
one in the past if I have a problem
35:40
Google uh to find the solutions
35:44
to like some websites maybe
35:47
but now we have many
35:52
right now if I need
35:54
mostly
35:56
so they
36:00
ask
36:03
they always be competition. There will
36:05
always be competition. AI is not new.
36:08
Only the the tools used to talk with
36:11
them are new. But
36:14
I studied AI 20 years ago. But primarily
36:17
pass your income will reduce with
36:20
increased frame of using AI.
36:22
>> Uh my income on ads yes went down but
36:25
not because of AI because of different
36:27
things. It was because of the crisis in
36:29
2023. mostly
36:31
>> the digital
36:34
>> mainly because of the AI but the other
36:37
>> not mainly because of AI. So
36:39
>> can I can I ask a bit of a simple
36:41
question but you know you said you were
36:43
having the help smartphone website.
36:45
>> Yes.
36:45
>> And you earn the income from passive
36:47
income from the ads that were posted.
36:49
What kind of ads are they pairing with
36:51
your repairing amp?
36:53
>> I actually have no idea.
36:55
>> Oh yeah.
36:55
>> No I don't manage it. they manage it for
36:57
me. But something related to the
36:59
content, that's what the
37:03
advertisement optimization
37:05
uh services are doing. They try to match
37:09
the advertisement
37:11
sellers,
37:11
>> okay?
37:12
>> Which are not always the brand they it
37:14
can be some marketing companies to
37:16
content on which the ad show. I'll go
37:19
and take a look.
37:21
>> But this is not usually not something
37:24
you do yourself on any platform.
37:26
>> But you have to talk to them, negotiate
37:28
with them, say if you're happy for it to
37:30
be automated.
37:32
>> You just u just u
37:38
you just create an account, register,
37:40
they for example, they don't allow
37:43
things like that. Once your website is
37:46
validated, you just add one line of code
37:48
on your website and you wait for money.
37:50
That's all.
37:51
>> Wow. Okay. Thanks.
37:54
>> To begin with.
37:55
>> And you say you like for that?
37:58
>> Yes.
37:58
>> Okay. Cool.
38:00
>> Yes. because u as I said before is that
38:04
there are other competitors but it's a
38:07
company that uses artificial
38:09
intelligence data analytics to optimize
38:12
the advertisement shown on the website
38:27
negotiating like the brand marketing
38:30
team will go to uh one
38:34
one company that manages ad inventory
38:38
and they will pay this company to put
38:41
their ads everywhere.
38:43
>> Yeah.
38:43
>> Like website, Instagram, YouTube,
38:46
whatever.
38:47
>> Can I say it's very nice of you to come
38:48
and give us your time. We do appreciate
38:51
it.
38:52
>> Okay. Thank you.
38:55
Okay. Uh now uh just to show you one
38:58
proof of uh payment. So uh of course I
39:01
get money every we get money monthly
39:05
from the advertisement display on the
39:06
website and yeah depending on the month
39:10
um we get more or less it is not stable.
39:14
It depends on a lot of on seasonality.
39:17
Uh so all advertisement have seasonality
39:20
like ski brands they advertise in
39:24
winter. Uh well here it's poly summer so
39:28
but like chocolate they advertise mostly
39:31
around Christmas. Uh so each different
39:34
niche has a different seasonality
39:37
and it fluctuates a lot. So it's also
39:41
important to to think about it when you
39:43
start working uh with a brand. Maybe for
39:46
you it doesn't matter if it's January or
39:48
August but for them it's very different.
39:50
They don't spend money the same way.
39:52
Also uh like end of the year they have
39:54
budgets and end of their fiscal year
39:57
which is not always the calendar year
39:59
they usually have budgets that they have
40:00
to spend. So uh it fluctuate fluctuates
40:04
a lot and for example here's the sales
40:08
uh funnel how it looks like. So 100
40:10
articles written um a few months of
40:13
intensive work and I made from this
40:16
website in one year $8,000
40:19
and uh yeah the it's like everything if
40:22
you uh don't um if you don't uh continue
40:26
to post content to u to update things
40:30
etc it your earnings will slowly go
40:33
down. Uh so uh but it still earns
40:37
better. Now
40:40
uh in my opinion the content strategy
40:43
that works is to solve problems with
40:46
your content and think about what uh
40:50
audience is looking for not uh just
40:53
think about what uh what you know. So
40:55
for example how to fix why is this not
40:57
working uh and give a solution to an
41:00
exact uh problem. That's how you can
41:04
easily find an audience for your content
41:06
and what companies might be interested
41:10
uh to pay for because uh for example in
41:13
the case of a smartphone in my article
41:15
how to fix whatever iPhone sellers of
41:18
iPhones or iPhone accessories they want
41:20
to advertise on this kind of of content.
41:27
Okay.
41:29
So
41:30
uh yeah and um generally that's also a
41:34
whole different topic. It's important to
41:36
think about long tail keywords that's
41:39
what is used in a search engine
41:40
optimization. When you think about
41:42
topics which is called the keyword
41:44
research
41:46
um when you want to to find topics for
41:50
your audience think uh always about
41:53
competition. For example, if you target
41:55
a shoe, they are already the big brands
41:58
are already betting on it. You have no
42:00
chance. You will never compete with
42:02
anyone on shoe. If you think about
42:04
repair sholes, for example, it's more
42:07
targeted. Maybe you have a chance. But
42:08
again, there is already a lot of
42:10
competition. But most of the traffic is
42:12
about very specific things. So for
42:15
example, repair sholes in in New York or
42:18
whatever. the the longer the the keyword
42:22
you are targeting, the more chance you
42:24
have to find an audience. Your audience
42:26
will be much smaller, but there will be
42:29
less competition and more chance for
42:31
your content to attract organically an
42:34
audience. So, this is a search engine
42:36
optimization.
42:38
So think about uh what will bring
42:42
traffic to your content instead of uh
42:44
thinking only about uh what is in your
42:50
Okay. Now some key lessons from ad
42:55
revenue. So
42:58
uh answering problems for example or
43:01
giving real valuable information to the
43:03
user doesn't have to be long like for
43:05
example uh why my screen not responding
43:08
because the screen is broken. It's not
43:10
necessarily very long very complicated
43:13
but it is useful uh for your uh for the
43:17
user. Uh so for example I use because it
43:20
has a higher cost per meal. They pay
43:22
more for a visit. uh I grew my my
43:26
traffic and um using a different
43:29
platform you can uh make money. Search
43:32
optimization takes time uh usually
43:35
between 3 to 6 months before you can you
43:38
start to see results to uh to rank to
43:40
outrow your competition and for the
43:43
search engines to notice your content.
43:45
It's not instantaneous. So the reality
43:49
is it's a lot of work. It takes months
43:53
uh and also Google updates impacts
43:56
traffic a lot for websites from one day
43:59
to another they can decide this is what
44:01
happened in 2023 but they just remove
44:04
20% of websites from their inventory and
44:07
that's what happened to health.com they
44:09
removed it from one day to another
44:12
it happens
44:16
and now think about your business uh how
44:19
um uh how this could apply to your
44:22
business. So what problems your brand,
44:24
your
44:26
uh your business whatever solves uh what
44:30
people might search for that is relative
44:32
to this business. So for example, if you
44:34
sell smartphones, they might search how
44:36
to repair or change a smartphone,
44:40
things like that. So
44:43
I invite you to list specific things
44:48
uh that you write content about on
44:51
whatever your favorite platform and uh
44:55
if you want to do it now if each piece
44:58
of content earns $5 a month how many
45:02
would you need? Um because again as I
45:04
mentioned before you need um to make
45:07
money with ad revenue to scale at least
45:09
on website you need to have a lot of
45:10
content and a lot of traffic to make
45:12
significant money and this is a lot of
45:15
work it's not uh magic nothing is magic
45:21
okay
45:23
now to summarize on revenue so it's
45:27
display advertisement on your content
45:29
you don't uh interact with it it's
45:32
automatic
45:33
example in with one website with 100
45:36
articles on two months more or less two
45:38
fulltime
45:40
months of work I made $8,000 and what's
45:43
important here is quality content
45:45
traffic and a lot of patience
45:49
and it only happens or passive income
45:52
only comes after the content ranks on
45:55
search
45:58
but for example on on YouTube It's the
46:02
same. It's a different uh uh index, but
46:06
it's also a search engine.
46:09
Now the quiz
46:12
is loading.
46:14
Okay.
46:18
Okay. So the quiz is not working.
46:20
>> Any question?
46:23
Move on now to my favorite affiliate
46:25
marketing.
46:27
>> Yeah. Mostly everyone affiliate
46:30
marketing.
46:32
Yes,
46:34
>> aate marketing is is the best. So,
46:38
>> in my opinion, the best platforms for
46:40
affiliate marketing are YouTube, your
46:42
website or social media. Actually, it
46:44
can be anywhere and you can earn
46:46
commission on referrals. I will show you
46:48
one example of how I made more than
46:50
$1,200 with one video. Uh I I I actually
46:54
mentioned it before with only a few
46:57
views because here what matters again is
47:00
a very good sales funnel. It's not
47:02
millions of views uh where no one cares
47:05
about. It's if you make millions of
47:06
views on a cat video uh um there's very
47:10
little chance you will you will sell
47:12
anything uh even if it's possible. But
47:15
now what is affiliate marketing? There
47:17
are two types of affiliate commissions.
47:19
onetime commission. So u you drive a
47:23
lead to a brand and um they buy once
47:26
they buy a product and you get a
47:27
commission such as Amazon associates.
47:30
When you send them a traffic um someone
47:33
buys a product you get on average one 2%
47:36
sometimes more in a very few select
47:38
niches up to 10% but you get very little
47:41
commission on what they sell and it
47:43
happens only once. The customer comes
47:45
back you don't get the commission again.
47:48
So, it's only one type. And my favorite,
47:50
of course, is recurring affiliate
47:52
marketing when the customer subscribes
47:54
and you get commission as long as the
47:57
customer uh keeps using the the product.
48:01
So, for example, with a software as a
48:03
service, you can earn from a free to
48:06
commission on on the sales. So, it works
48:10
mostly with subscriptions or
48:11
memberships. Of course, it's very rarely
48:14
with product sales. Most of the the
48:16
product uh selling platform, they will
48:19
give you one time commission. So, and
48:21
then they will keep the customer. They
48:23
will uh put them in their in their in
48:26
their list in their email list. They
48:28
will keep coming back to them, but you
48:30
will not get the commission again. Uh
48:34
so, yeah, recurring commissions can be
48:36
impassion and one referral can pay for
48:39
years. That's ideal at least as long as
48:42
the affiliate program is up and running.
48:45
So I will give you this example. So this
48:49
video at the end I will give you a Q
48:51
with all the links of all the products I
48:53
mentioned in this workshop. So I
48:56
published uh this video about using
48:59
ISOIC product. Uh so HIV is a video
49:03
hosting platform that belongs in ISOIC.
49:05
It imports videos from YouTube and you
49:07
can make money even from one view on
49:10
YouTube. you need,000 subscribers, 4,000
49:13
hours of views to start um getting a
49:17
piece of the uh advertisement revenue
49:20
with by just importing importing video.
49:22
You make money directly. So this is what
49:24
I show on my thumbnail on YouTube. I
49:26
make zero on it with my articles
49:29
including these videos. I made $17 and
49:31
by just importing them on the hammock I
49:33
made $75 from these videos from these
49:36
videos with the same videos I had on
49:38
YouTube makes zero but another platform
49:42
I made $75 in I think it was one month
49:45
no uh maybe one I don't remember point
49:49
is um I made a video explaining how I
49:52
use this product and in the use this
49:56
product and in the video description on
49:59
YouTube I put the affiliate link to
50:02
register to create an account
50:07
video 8 minutes long. So 10 minutes to
50:10
record and
50:13
publish it on YouTube. I put the titles
50:15
and description tags whatever. So in
50:18
total maybe 1 hour of work and uh this
50:22
video to four
50:25
um and these four conversions. So four
50:28
four uh generated many clicks but on
50:31
these clicks four people became clients
50:34
affiliate company u and I made money
50:39
every day they use the product. I I got
50:41
the commission of the money they made
50:43
using this product and it made me $1,200
50:47
over one year. So 3% of their earnings.
50:50
What was the product?
50:52
video video hosting like if you
50:56
uh show
51:09
uh this is my YouTube.
51:20
So this is my YouTube. It's just my
51:22
videos and
51:24
what I have is on my own website. So
51:29
please don't like subscribe
51:34
and if I So that's what this product
51:37
does. It host uh videos on my website
51:40
for free and on search engines. It shows
51:42
us is I was hosting myself the videos on
51:45
my website which is not the case. I have
51:47
no idea how it works. I just click on
51:49
the button if import videos from YouTube
51:51
and um shows them on search engine
51:54
results and it competes directly with
51:56
YouTube. So here is my um my uh my
52:00
videos the same videos I have on YouTube
52:02
but on my own website at least it shows
52:06
on the search engines. So this is the
52:08
product and uh I made a commission.
52:13
Okay.
52:16
So
52:18
yeah, so it worked because it was a very
52:20
specific product review. So it's uh very
52:23
targeted. It has zero view because no
52:26
one knows about it and people that know
52:28
about it and maybe look for my project
52:30
product review. They already interested.
52:32
So it's very easy to lead them to click
52:34
on the link and then to register as a
52:37
client. Contrary, for example, to cut
52:40
videos with millions of views, but they
52:42
don't care about the new product. They
52:43
just want to be entertained. Yeah.
52:46
Uh so it's also important to think about
52:48
it when you create content for your
52:50
brand or whatever like if you want to
52:54
drive conversions think about what
52:56
people might generally genuinely be
52:58
interested about. So have a clear
53:01
proposition title target defined
53:04
audience and here in my case I was
53:07
promoting a free product no hard sale um
53:10
no credit card ask or anything like
53:12
that. So it also helps to then create
53:14
leads and that's why I love the create
53:17
generating affiliate clicks for this
53:19
product because uh clients didn't have
53:21
to pay anything. They made money and
53:23
they never spend any dollar. So uh uh
53:27
this is just a screenshot from my data.
53:29
So showing the conversions from uh this
53:32
video and the the point is to uh to show
53:35
you that it's important to have a way to
53:38
uh to track uh whatever you are doing in
53:42
affiliate marketing. It's usually it's
53:44
very easy to put links everywhere. It's
53:46
much harder to know exactly what worked,
53:48
what didn't, when it came from, where it
53:51
comes from, when it happened
53:53
and uh things like that. Um and
53:55
especially in digital marketing it's
53:58
very difficult to difficult to know. So
54:00
it's important whenever you have the
54:01
opportunity to use trackers a lot of
54:04
affiliate marketing programs they offer
54:05
offer the possibility to put uh sub IDs
54:09
in the URLs. So it's important to uh use
54:12
them if you want to understand really
54:14
what is happening. And I'm sorry, can
54:17
you repeat again? You said some other
54:19
particular
54:19
>> sub ID. Yes. Like um it's on the URL.
54:23
You can put codes and this code for
54:26
example here in all the URLs I I put
54:28
this specific code and I know this code
54:30
I only put the links with this code in
54:32
the YouTube description of that video.
54:34
Nowhere else. So I know all these clicks
54:37
here are from this video and not another
54:39
one.
54:42
Not all affiliate marketing programs
54:45
offer this possibility.
54:46
>> Do you have to have quite good like
54:48
computer and coding uh experience though
54:50
to do all this?
54:51
>> No, no, this is just on the on the on
54:54
the on the platform uh like uh
54:57
>> you just add it onto the end or
54:59
>> Yes. at the end of the they they give
55:01
you an exact um code to add do it for
55:04
you. Usually the form
55:07
uh when you create a link a tracking
55:09
link you have a standard link and often
55:12
you can add parameters.
55:14
>> Thank you.
55:16
>> So when you use it correctly then you
55:18
can really track what's happen with on
55:22
your contact.
55:24
>> Okay.
55:26
So this is again the this sales funnel
55:29
for that video. So, from only 1,783
55:32
views, I uh generated four conversions.
55:36
On these four conversions, I had 3%
55:38
commission. It was supposed to be
55:39
lifetime, but they closed the program in
55:40
2023 with the crisis. Uh, and for
55:44
example, just from this video, I made
55:46
$1,200
55:48
and not from advertisement, only from
55:50
affiliate marketing with one hour of
55:52
work.
55:53
Watch the video
55:56
>> using this uh video platform to import
55:59
videos from YouTube and modize them um
56:02
on your website
56:07
and uh yeah just to show you a tool of
56:09
payment. So uh usually payment uh
56:12
include the payment from all the
56:14
affiliates you generated for that
56:16
brands. Uh and again if you want to
56:19
understand what worked and what didn't
56:21
it's good to have tracking to access the
56:23
data. Um and it's important to
56:26
understand how to play and work with
56:28
data. But again that's another totally
56:31
other topic.
56:33
Uh and yeah usually all the programs
56:36
they have a threshold. So, for example,
56:38
they don't do a bank transfer unless you
56:41
have $1,000 of uh of commission spending
56:45
like because transfers cost money. So,
56:48
it's important to choose the the the
56:51
partner program wisely because not all
56:53
of them can
56:56
uh is a PayPal mostly
57:00
>> uh less and less. It used to be nearly
57:03
everything on PayPal a few years ago.
57:05
Now a lot of companies they implement a
57:07
wise payment
57:08
>> right
57:08
>> so it's pay through wise you don't need
57:10
wise but they use wise to send the
57:12
transfer to bank worldwide uh
57:16
>> we have PayPal and wise here
57:20
>> I mean sometimes we need to think like
57:22
yeah
57:23
>> because last time I tried to open wise
57:26
but as I'm not Indonesian most of my
57:28
friend as not Indonesian is quite
57:30
difficult yeah I don't know how easy it
57:33
is for people to be open.
57:38
Is it easy to open here?
57:46
>> Yeah. You just need a demand to create a
57:47
PayPal account, but then PayPal takes a
57:49
big cut and uh PayPal tries to keep
57:52
money on their platform. Like if you
57:54
want to take money outside the platform,
57:56
they take a cut. U they only send to
57:59
your local bank currency and to your
58:01
local bank. So, for example, I earn in
58:03
dollars. My bank account is in euros.
58:05
There is no way I don't pay a 7% uh
58:09
exchange fee commission when I send
58:11
money from PayPal to my bank account.
58:13
>> Oh, right.
58:14
>> Yes.
58:16
>> Yeah. Uh I mean like could you pay as
58:19
well or
58:21
>> Yeah, but Revolute is not like it's a
58:24
personal payment system but not
58:26
>> Okay. Thank you.
58:27
>> And often they also have for example
58:29
Payoner. I use for many years to to this
58:33
is working worldwide. It's a virtual it
58:36
can be physical car but there is like $3
58:39
to maintain an account fee per month.
58:42
>> Uh again a fee on transactions
58:45
but each program has different
58:49
>> but they always have like if you just
58:52
make $1, you will not get this dollar.
58:54
For example, on one platform, I am
58:56
sharing revenue with my co-instructor
58:58
and uh she was waiting for the money,
59:00
but before she gets $100 of one person
59:03
commission from my course sales, she
59:05
cannot get the money because the
59:06
threshold is $100.
59:08
>> And yep, this happens. It can be a
59:10
problem to some people.
59:15
And again, this is for example the FIA
59:17
dashboard. This was my best time. I
59:19
loved it. Of course, for example, at one
59:21
point I was generating clicks every day,
59:24
hundreds of clicks. Um, this is 28 days
59:27
chart. I was generating on average one
59:30
conversion every four days. Uh, yeah,
59:34
they were worldwide everywhere and every
59:36
month I was earning thousands of dollars
59:38
just from this one affiliate program.
59:39
But now it's not all the good things of
59:42
an end. And yeah, but this is probably
59:45
what you want to uh to target. at least
59:48
that's what I am targeting again.
59:51
>> So aate marketing is my favorite.
59:54
>> Yeah, I think everyone
59:57
>> now the same with Instagram. Uh I also
1:00:00
did my earnings from affiliate marketing
1:00:02
and I have no followers on Instagram. So
1:00:04
for example on my brand Instagram
1:00:08
I don't know how many followers I had at
1:00:09
that time. Now I have 123. So it's
1:00:12
nothing. I probably had 10 or 20 at the
1:00:13
time. Doesn't matter. I just made a
1:00:15
story and a post. I was posting daily my
1:00:18
earnings from um using this uh this
1:00:22
system and with this one post because I
1:00:25
put the tracking link I know it's
1:00:26
exactly from this post I was posting
1:00:28
daily uh I got one person that signed up
1:00:32
to use this service and just from this
1:00:34
one conversion I made $250 over I think
1:00:38
um uh 6 months because the program
1:00:41
affiliate program closed 6 months later.
1:00:43
>> Ah okay. It was supposed to be lifetime
1:00:46
but like everything that is lifetime
1:00:48
it's until someone stops it.
1:00:51
>> Yeah.
1:00:52
>> So
1:00:53
>> yeah this was the sales for example of
1:00:55
this conversion. So with 123 followers
1:00:58
probably less only 19 views of the on
1:01:00
this post. I made one conversion because
1:01:02
this post was targeted. I was targeting
1:01:04
the right keyword. Someone somehow saw
1:01:07
my account, clicked on the link and
1:01:09
created an account to monetize his
1:01:11
website and then I earn commission from
1:01:14
the money this person made.
1:01:17
Yeah. So this is the kind of thing that
1:01:18
is achievable and if you check my
1:01:20
Instagram again everything in my brand
1:01:22
is Y digital. I have 12 followers which
1:01:26
is nothing but again followers is not
1:01:30
the most important when you want to make
1:01:32
money is conversions. uh always think
1:01:35
about targeting uh instead of boosting
1:01:38
your uh your ego.
1:01:40
>> So what about if like 120 follower and
1:01:44
then is that mostly your target market
1:01:47
or
1:01:49
the up your 120 followers is that
1:01:52
normally your target market that the one
1:01:54
that's following you the one that you
1:01:56
like your content or something like that
1:01:58
or
1:01:59
>> I'm not targeting Instagram for for
1:02:02
this. All right.
1:02:05
>> But it cost nothing what you
1:02:08
just time to uh post.
1:02:11
>> I'm not especially trying to grow this
1:02:14
account.
#Science