Digital Marketing Mastery: 7 Proven Ways I Made $17,400+ From Content (Full Workshop)

0:19
All right.
0:43
Hello.
0:44
I introduce myself.
0:47
Good morning.
0:58
Oh, sorry.
1:03
>> Yes.
1:09
>> Okay.
1:33
Hallelujah.
1:58
Yeah, I just
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>> [laughter]
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>> Oh boy.
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Very good.
2:47
>> [laughter]
2:59
>> Good evening everyone. Good afternoon.
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GOOD AFTERNOON EVERYONE. So welcome to
3:04
uh the second workshop uh which is about
3:08
digital marketing but the first one uh
3:11
which is digital marketing but actually
3:15
this event uh started uh last week
3:18
created by SO
3:22
[laughter]
3:25
for being the speaker for today. So
3:29
yeah, uh this event is probably going to
3:32
take for around two hours. Uh and I
3:35
think the people are have come already
3:39
and let's get started. So you
3:43
[clears throat]
3:44
>> uh yeah, of course there's a technical
3:46
issue. It's not working. So
3:50
that was supposed to be the interactive
3:52
part.
3:54
Uh
3:56
yeah
4:02
and I don't know what phone
4:05
okay
4:07
so let's do a remote anyway hello
4:10
everyone welcome hello Krishna welcome
4:15
[clears throat]
4:16
and it's not working okay so there will
4:18
be probably no live quiz I don't know
4:19
why it's not working but it's not
4:21
supposed to start live quiz
4:25
Okay. And there was a lot of anyway. So
4:30
I'm Ying and I will uh introduce you uh
4:34
today uh something I'm working on which
4:36
is a digital marketing and um I hope by
4:39
the end of this session you will uh all
4:42
have a clear plan for your own digital
4:44
marketing for your own brand or business
4:46
or whatever you you uh intend on doing
4:50
in your life that involve digital
4:52
marketing. So let's start by introducing
4:55
myself. Oh, I'm at Berlin. This is the
4:58
QR code to my LinkedIn if you want to
4:59
connect. And just quickly about me, I
5:03
study in in University in France.
5:09
>> Yeah. Um I have an associates degree in
5:12
IT, a bachelor degree in web and a
5:15
master degree in commission sciences
5:17
with a digital media technology
5:18
specialty. And uh I started my career by
5:22
working for a logistic company as a web
5:25
development coordinator in Ukraine and
5:26
in Poland. And then I worked as a
5:29
business consultant for Axenture based
5:31
in Switzerland. I work for clients like
5:34
Jodan the world leader in flavors and
5:35
fragrances and Switzerland for in
5:39
particular Henel for their beauty care
5:43
uh division uh as a project manager and
5:48
keep corporation B corporation
5:51
as a data caning coordinator so my
5:53
background is mostly around data and now
5:56
I work for my own brand YB digital um
6:00
and uh this is where I started to do a
6:03
digital marketing in particular and I am
6:06
a top online instructor at micro
6:09
management an American online courses
6:12
company we'll come back to that later I
6:14
[snorts] also worked extensively uh with
6:17
a Google partner on website
6:21
advertisement and we'll also come back
6:23
later and for example I have been a
6:25
speaker at
6:27
work also which is a s event as I was an
6:32
SAP consultant for many years. So that
6:34
was about me mostly. Uh so just to
6:38
introduce myself and uh by the end of
6:41
this session I think if you take notes
6:42
you will all have some kind of plan and
6:45
we can discuss it together and you can
6:47
uh each introduce yourself at the end if
6:50
you want to. So I have been elected as
6:52
the runner in the world best publisher
6:55
competition in 2021 by Google. I have
6:59
more than 130,000 students on my uh on
7:03
my online courses. So actually this
7:05
online course has been published
7:06
yesterday. It's a new course that you
7:08
can access later for free. Uh there'll
7:11
be a QR code at the end. Uh I have
7:13
generated more than 40 million website
7:15
visits. I have a multiple YouTube
7:17
channels and I will introduce you to
7:20
real earnings I made with digital
7:22
marketing and examples which I hope will
7:24
inspire you to uh to apply some
7:28
principle to your own business in some
7:31
ways.
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>> So just starting with a few numbers. So
7:37
this is a screenshot from um my website
7:41
visit. So I had more than 14 million
7:43
website visits across on my website. I
7:45
found more than 40 websites
7:48
in a different niches. Uh on UDI, I had
7:51
more than 120,000 students and on the
7:53
specialized course platform management I
7:56
had more than 2,500 students and a top
7:59
school job in mostly SAP and [laughter]
8:01
business courses. So this was just a
8:04
little about me. Now the quiz that
8:06
doesn't work. It was supposed to be more
8:09
fun with quizzes, but I don't know why
8:12
there's a technical issue. And now it's
8:14
too late to solve it. So no quiz,
8:18
no quiz. But it was supposed to be
8:20
interactive. So the first point is you
8:23
don't need millions of subscribers or
8:26
followers or whatever to make money
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>> louder. No,
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>> I will try but and I don't want to be
8:35
screaming, you know. So if you have a
8:38
look at my YouTube channels, I have very
8:40
few subscribers. I don't actually
8:42
monetize with a YouTube ad any of my uh
8:44
YouTube channels and yet I make money
8:46
from YouTube. I will show you some real
8:49
examples later and how you can
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eventually apply them uh for your own
8:53
business. U for example um I mostly make
8:58
money with affiliate marketing. This is
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a screenshot from an affiliate marketing
9:01
platform. I drive a click and I generate
9:04
[snorts] leads that uh then my partner
9:06
um some partner companies can convert
9:09
into clients. uh but this is their their
9:13
job. So I have in total maybe 1,500
9:16
subscribers on my various platforms and
9:18
I earned thousands of of that. So what
9:21
matters it's the main um I think uh
9:25
point of my uh session today is
9:29
conversions are more important than
9:31
anything else and uh this is what uh I
9:35
hope you learn today. So what we'll see
9:40
today what is digital marketing and what
9:42
it is not. We will mostly talk about the
9:45
sales funnel. What is a sales funnel? I
9:47
will show it to you right now and I will
9:49
show how I applied it to different
9:52
monetization strategies. Uh I will show
9:54
you seven different type of monetization
9:57
with real examples from my own
10:00
experience and I hope to help you how to
10:02
choose your platform and strategy. Uh
10:05
and by the end of this uh workshop, you
10:08
should have your personal brand action
10:09
plan. Um and we will come back to that
10:12
later.
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Uh so again, this is not about getting
10:16
uh famous or anything like that or
10:18
getting viral or creating content. You
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probably know that better than me. It's
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all about uh marketing, monetization,
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uh creating income and having real
10:30
trackable result. Um this is very
10:32
important. It's maybe not shown very
10:35
well in this presentation because it
10:37
takes a lot of time to find something to
10:38
show. Uh but it's important to be able
10:41
to track whatever you are doing in
10:43
marketing and to know which action is to
10:46
which result in a sales funnel
10:50
and we will see what is a sales funnel.
10:52
So here's the uh truth of digital
10:54
marketing. So 100 targeted views with
10:58
one sale is better than millions of
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views with zero sales. Yeah. The point
11:03
here with marketing is to make sales to
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make money and uh of course it's better
11:10
to make money with millions of viewers
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but it's not the most important. The
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most important is good target. So I will
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show you a real example of one YouTube
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video for example that uh seems like
11:22
nothing but just one video. this video
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with just 1,700 views uh on a channel at
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that time with less than 500 subscribers
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generated more than $1,000
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uh with four conversions. So, four uh
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leads that I sent to my affiliate
11:41
partner that converted them to clients
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and made money with them. Now, what is a
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sales funnel? That's the most important.
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So there might be millions of people uh
11:52
seeing your content but only a few of
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them some of them usually we say 1%
11:57
engage uh follow subscribe whatever do
12:00
something with with your content most of
12:02
them don't care from these ones that
12:04
engage with your content only a few of
12:07
them again maybe 1% will eventually
12:09
consider buying and from these ones
12:11
again only maybe 1% will convert to a
12:14
paying customer. Marketing is all about
12:16
improving these numbers and getting as
12:19
many conversions and clients as possible
12:22
at the end. But uh all these steps are
12:26
different steps in digital marketing. So
12:28
first you have to find an audience. Then
12:30
you have to convert this audience into
12:31
leads and these leads into customers. So
12:35
you don't need millions, you need the
12:37
right people. Eventually uh the best
12:40
example would be that every um people
12:42
that enter your sales funnel convert
12:44
into a client at the end and this is
12:47
what digital marketing is all about. So
12:49
I will introduce you to seven ways to
12:51
make make money online. The first one on
12:54
content then add revenue affiliate
12:57
marketing link insertion lead generation
13:00
brand retainer and business courses. So
13:03
this is these are the seven ways to make
13:05
money online that I know and I apply and
13:07
I made money with them and what I will
13:10
not be covering because I don't have
13:12
experience. I'm not good email marketing
13:14
or newsletters that might be good but I
13:17
have no experience. I never made money
13:18
podcast uh podcasting uh paid
13:22
advertising
13:24
e-commerce or block shipping and
13:25
one-on-one coaching or consulting. There
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are other ways to make money through
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digital marketing but I do not know them
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so we not speak about them. Now let's
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start uh uh with you. So take some time
13:40
to answer for yourself what is your
13:42
expertise on or passion what where you
13:45
want to start with um with digital
13:47
marketing uh who would eventually pay
13:50
for this and uh eventually write some
13:53
brand names. So this is the start of
13:55
your digital marketing strategy.
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Who you are, what you want to do and
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then uh for this workshop you will uh I
14:04
will invite you to think about
14:06
strategies to make money with digital
14:08
marketing from this.
14:11
So uh yeah take some time. If someone
14:13
wants to uh maybe introduce his uh his
14:16
brand, his business
14:18
whatever feel free
14:21
and uh
14:25
It's not. So again, this all the
14:27
presentation is a published online
14:29
business course and I will give you at
14:31
the end the QR code to access it for
14:32
free.
14:33
>> Thank you. So you need the slides will
14:35
be available on that course.
14:37
>> Yes.
14:40
>> No, you don't have to
14:41
>> but it's better because the point is to
14:44
discuss uh together your your idea
14:46
eventually and maybe improve it.
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uh here if anyone wants to share now or
14:52
later you have an audience to uh
14:54
eventually
14:55
u
14:57
talk about your
14:59
goals where you want to go. So if no one
15:03
wants to share we can skip the quiz
15:06
because it doesn't work.
15:09
Uh as usual with everything technical it
15:12
was perfect at home and now it doesn't.
15:15
So no quiz just supposed to be fun. And
15:19
now I will talk about sponsored content
15:23
which is maybe the most well-known way
15:27
to make money online with digital
15:28
marketing for some content can apply to
15:31
a lot of platforms. Uh and me as I
15:36
mentioned I have a lot of website. I
15:37
will mostly talking about how it works
15:39
for website but it works for any uh
15:43
[snorts] any uh any kind of digital
15:45
audience.
15:48
In my opinion, of course, everything is
15:51
about my opinion and experience. The
15:52
best platform is a website because if
15:56
for example, you want to do sponsored
15:57
content on your Instagram or whatever,
16:00
there most likely the brands will want a
16:02
lot of followers and will ask for a lot
16:06
of of metrics. Where are your followers
16:09
from? Are they really engaging? Blah
16:11
blah. They will want to check that your
16:13
numbers are real and that you didn't buy
16:15
your followers. for example and they
16:16
really engage with your content. So uh
16:20
in my experience uh building a traffic
16:23
uh with a website with building a
16:25
website with traffic building the
16:27
authority meaning publishing regular
16:29
quality content over time letting the
16:31
search engines rank the content uh
16:35
visitors come on the on the website uh
16:38
and also other websites to link to my
16:41
own website and then companies find you.
16:44
So I have every day some companies
16:47
contact me to uh discuss about all sort
16:50
of content. It's mostly discussions. Uh
16:52
most of the time they provide the
16:54
content uh and all I have to do is
16:56
format it to my platform to fit my
16:59
[clears throat] uh my website. I publish
17:01
it and uh ask for the money when they
17:04
send it. That's not always the case. So
17:06
you are renting audience and platform
17:09
credibility. Yes.
17:12
with the traffic. Is it easy to get
17:15
traffic or do you have to pay for this?
17:17
[clears throat]
17:17
>> Nothing is easy. But uh maybe I didn't
17:20
make it clear. I never paid for traffic.
17:22
I never paid for ads for anything. It's
17:24
all organic. Everything I'm talking
17:26
about is organic mean meaning it comes
17:30
naturally from the content quality.
17:38
>> [laughter]
17:46
>> Everything would have been better if you
17:48
were the first to do it uh 20 30 years
17:51
ago, but we are here now. So,
17:55
>> it's better to start early than too late
17:58
>> or not at all.
18:00
>> Yes. Can I add when it says um you build
18:04
a website with traffic and authority?
18:06
Authority as in you're like an expert in
18:08
the field or you're a person or you're a
18:10
person. That's why you want they want
18:12
you to build up your reputation.
18:14
>> That's better.
18:15
>> What do you mean by authority?
18:17
>> So website authority is a different
18:19
topic but um uh websites are ranked
18:26
uh on specific
18:27
>> listings. Yes. like um Google is the
18:31
first website in the world because of
18:33
his authority because authority is a
18:36
different different metrics. The main
18:38
one is over websites linking to your
18:41
website.
18:42
>> This comes with time
18:44
>> and can I ask you about it says you're
18:46
renting your audience. What do you mean?
18:48
>> Uh the content they pay for content
18:52
because they want some of your audience
18:54
to see this uh this content that you
18:57
publish. giving you money to rent your
19:00
own audience and rely on your platform
19:02
credibility. Yeah,
19:03
>> that's what they want. Yes. When they uh
19:05
pay you for a sponsor,
19:07
>> Yeah.
19:08
>> they want you to publish uh whatever
19:11
and your audience that is already coming
19:14
for your own content will see this piece
19:16
of content and think usually think that
19:19
uh it's yours.
19:20
>> Yeah.
19:22
>> Yes.
19:23
So yeah, this applies to any
19:26
[clears throat] uh any platform wherever
19:28
you are active you like you enjoy doing
19:30
things. So I will give you one example.
19:33
Uh here I made uh one time $426 with one
19:38
hour of work by publishing uh one casino
19:42
related article on my main business
19:44
website. So my my website cost on
19:49
average $18 a year uh with the domain
19:52
name plus hosting and it was one article
19:57
provided by this company. So they just
20:00
give me a word document with of course a
20:03
link to their website inside and all I
20:05
have to do is publish it on my website
20:08
and once I publish publish it on my
20:10
website I also make money with the
20:12
advertisement displayed on my website
20:14
and the uh eventual extra traffic that
20:17
this article generates because it should
20:19
be an interesting article also ranking
20:21
and also getting audience and people
20:23
reading it. Uh yeah,
20:26
so it's the same on every platform. They
20:28
pay you to publish this content and
20:30
hopefully to get leads, but you can uh
20:34
leverage it to uh make money different
20:36
ways. Yep.
20:37
>> Is that
20:39
like one time?
20:40
>> One time.
20:42
>> One time. [clears throat]
20:43
>> This is a one time sponsored uh content
20:46
is a one time fee.
20:48
The recurring one, we will talk uh talk
20:51
about it last.
20:53
You said there's different ways to make
20:56
money. Are you going to talk about
20:57
different ways?
20:59
>> You said there's different ways to make
21:01
money. Obviously cover that.
21:04
>> Yes. Yes. I cover seven types. But for
21:06
example, here this when you publish a
21:09
sponsor of content, it also gives
21:11
content to your platform.
21:14
>> So once you have this content, it might
21:16
also bring additional audience and on
21:20
the for websites although money. So here
21:22
for example I I publish this article but
21:24
I make money also with the display
21:26
advertisement that is on my website. So
21:28
when I get visitors uh reading this
21:31
content I make money from the display
21:33
ads on top of what the this company pay
21:36
me to publish it.
21:38
>> Yeah.
21:39
>> So if you just
21:43
make people aware of it because website
21:47
is new right?
21:48
>> Yes. how to make that you have website
21:51
before they pay you for that.
21:54
>> Uh yes, that's search engine
21:56
optimization. That's actually one topic
21:58
I will propose at the end as a as
22:01
another workshop. I also have several
22:03
business courses published about it but
22:06
it's a totally different topic. It's not
22:08
optimization. You want you want to rank
22:10
for the keywords, you want to target
22:12
long keywords, I will talk about it
22:14
after, but it's a whole different topic.
22:17
Or you can uh as we mentioned pay for
22:18
traffic but that's different.
22:28
>> Yeah this was a just this yes just they
22:31
they provided me one uh one one word
22:34
document one article I published it on
22:36
my website and this is what I show you
22:38
now. So how the deal happen just a few
22:41
emails I think six months between the
22:43
initial contact and the the publishing
22:47
and the payment was
22:50
[clears throat] so now some lesson from
22:53
a sponsor company. So it works for
22:56
platforms that already have traffic. Um
23:00
uh yeah and usually it's about
23:03
publishing content that aligns with what
23:05
your platform is about. So for example,
23:09
companies will not pay you to to publish
23:12
some content about dogs if your platform
23:14
is about I don't know ice creams. Yeah.
23:17
Um that's why although you should have a
23:21
platform um that with your with your
23:24
with your
23:26
with your with your hobbies with what
23:30
you what you like, what you enjoy, what
23:31
you know. And if you do that about know
23:36
maybe the companies in that sphere that
23:38
you can maybe contact yourself you can
23:40
also offer them deals you can say hey I
23:42
have this platform I have this audience
23:44
it would be a good fit for your
23:46
products. So this is also
23:49
a way to make money. So yeah, usually in
23:52
my experience they reach me. I don't do
23:55
any uh any outreach, but it's also
23:58
possible to do outreach yourself. Once
24:00
you have an established platform, like
24:02
if you have an Instagram with 50
24:04
followers, no one will pay you. If you
24:05
have a website with 10, no one will want
24:08
to pay. But if you have a platform with
24:11
traffic with um engaged audience, you
24:15
can do that.
24:17
Okay.
24:18
Now the second uh exercise, take some
24:23
time to uh to think about topics that
24:26
you could write uh
24:29
to create content about on your
24:31
platform. Think about companies that
24:33
might maybe sponsor some content. If you
24:35
did some outreach like call them, visit
24:38
them even and tell them, hey, I have
24:40
this uh this platform. I can your
24:42
business.
24:44
Maybe we can uh make some deal. and
24:47
think about the the price it cost.
24:50
So sometimes
24:53
companies are offering a very little
24:55
compared to the work that is necessary
24:58
to uh
25:00
to make it happen.
25:03
Okay.
25:05
Any question about sponsored content?
25:07
[snorts]
25:12
>> Yes, sure.
25:17
So yeah, the point again of these
25:20
exercises is to take you slowly by the
25:22
end of this workshop to have a clear
25:25
action plan for your own business. So
25:29
the questions will incrementally
25:32
take you from initial ID to uh at the
25:35
end of plan.
25:39
All right,
25:41
let's move on.
25:44
Okay.
25:46
To summarize also of content companies
25:48
pay you to publish content on your
25:50
platform, your website for example in
25:52
example with one hour of work sometimes
25:54
they have deals for $400 but it requires
25:57
an established uh platform where you
26:00
have traffic
26:01
engaged audience uh and then they might
26:04
come to you if you have authority
26:07
meaning uh they organically find you or
26:11
hear about you by by here to mouth or or
26:14
by googling. or browsing whatever the
26:17
data is. Now the quiz that doesn't work.
26:22
Okay.
26:24
And now we talk about uh my second
26:26
favorite
26:28
uh earning type the advertisement
26:31
revenue. So for advertisement
26:33
[clears throat]
26:34
revenue I think the best platform again
26:36
is a website. I will show you an example
26:39
uh of a website that made more than
26:42
$8,000 in a year with only 800 100
26:46
articles that I wrote myself.
26:48
And let's start with what is ad revenue.
26:51
So
26:54
you have audience, you have traffic,
26:58
uh brands might pay to put advertisement
27:00
on your website. There are specialized
27:03
uh companies that manage ads inventory
27:06
on your behalf. The most well known is
27:08
Google AdSense. But there are other
27:09
companies like my favorite
27:12
is that optimizes
27:15
advertisement on your website from
27:17
inventories from all the advertisement
27:19
resellers. So this is a lot of
27:22
artificial intelligence and data
27:23
analytics. We not go there in detail
27:25
that's the whole topic. But uh it can be
27:28
displayed automatically on your website.
27:30
The same on your YouTube channel. uh for
27:32
example uh you don't
27:35
interact with the advertisement but you
27:37
earn money from the advertisement shown
27:40
on your website or before after your
27:42
Instagram stories your Facebook post
27:45
whatever u because the platform manages
27:48
it from for you and gives you a share of
27:52
the ads revenue you can also ask brands
27:56
to pay you for ad directly you can on
27:58
websites it's called you can put for
28:00
example banners
28:02
You can do different kind of of deals.
28:04
Um but yeah, it's about displaying ads.
28:08
>> Sorry,
28:12
visitors get 102.
28:16
>> Uh well, there are different way to
28:18
measure it, but it's a cost per meal
28:21
or cost per click. So, usually about
28:25
CPM, cost per meal. So for example, you
28:28
make $1, there are 1,000 visitors
28:32
and uh eventually if someone click on
28:35
the ad, you might also get a share which
28:37
is the cost per click.
28:39
[clears throat]
28:40
These are the main metrics.
28:44
>> Yes, in
28:46
meal as in thousand in French, but
28:48
that's the word that is used in
28:49
industry. [snorts]
28:51
>> Because thousand is too long.
28:53
>> I don't know. But yeah, we we say cost
28:56
per mill and a better way to measure it
28:59
is here which is earning per mill
29:03
visitors.
29:05
Uh which uh measures the earnings you
29:08
make on a visit on your website on the
29:10
whole journey like from the from the
29:13
moment they enter the website to the
29:15
moment they leave the website.
29:17
>> [snorts]
29:17
>> Uh so yeah for example it can be from on
29:20
average from $2 to $15 per thousand
29:24
visits but it depends on the niche.
29:26
There are some if you have a very
29:28
specialized niche you can make $100 per
29:30
thousand visits. It's always the same.
29:32
The more targeted is your funnel the
29:35
better it it sales and converts.
29:38
Um yeah so I will show you one example.
29:42
So my website healthmarthon.com
29:46
on which I wrote 100 articles some years
29:49
ago in its best year in 2022 it made
29:52
more than $8,000 only from display
29:54
advertisement using the ad advertisement
29:58
network that optimizes advertisement on
30:01
my website from inventories from all
30:04
advertisement resellers. Uh yeah so that
30:08
was my best performing uh website
30:11
especially at the time and uh it is
30:13
nothing very complicated it's just a
30:15
smartphone troubleshooting website
30:17
whenever I had an issue with an
30:19
application or whatever on my phone I
30:21
took some screenshots wrote an article
30:23
about how to solve the issue and
30:25
published it on my website like how to
30:28
fix iTunes error 3,600 and I never had
30:31
an iPhone in my life and it was my best
30:33
performing article
30:36
So, yep.
30:38
>> So, yeah. Just curious, how many
30:40
impressions
30:42
approximately did you get? I think
30:44
20,000
30:45
or how many per month?
30:48
>> Uh, I think I have the screenshot up
30:50
there. Yes.
30:51
>> Uh, I think it's for Yes, I have the
30:53
screenshot right here actually. So, this
30:55
is the screenshot from the uh analytics
30:58
dashboard and uh you can see $8,000 from
31:02
two million page views.
31:05
Yeah. Uh 2 million page views, 1,277
31:09
engaged page views, meaning they stayed
31:11
on the on the page and uh scroll. So
31:15
they probably read the article. Uh
31:19
yeah. So and on average spent 49 seconds
31:22
on my uh on this article on my website
31:26
on the whole website. Yes.
31:40
Yes.
31:57
>> There always been competition. There
31:59
will always be competition. AI is not
32:01
new. Only the the tool used to talk with
32:05
them are new. But um I studied AI 20
32:09
years ago. That's nothing new.
32:11
>> Has your income reduced with the
32:14
increased rate of using AI?
32:16
>> Uh my income on yes went down but not
32:19
because of AI because of different
32:21
things but because of the crisis in 2023
32:24
mostly the digital advertisement crisis.
32:29
No,
32:31
>> not mainly because of
32:32
>> AI
32:34
question. You said you were having help
32:37
smartphone website.
32:39
>> Yes.
32:39
>> And you earn income, passive income from
32:42
the ads posted. What kind of ads are
32:44
they pairing with your repairing an
32:47
>> I actually have no idea.
32:49
>> Oh yeah.
32:49
>> No, I don't manage it. They manage it
32:51
for me. But something related to the
32:53
content. That's what the the
32:57
advertisement optimization
32:59
uh services are doing. They try to match
33:03
the advertisement
33:05
sellers
33:06
>> which are not always the brands. They it
33:08
can be some marketing companies to
33:10
content on which he has his show.
33:14
>> But but this is not usually not
33:17
something you do yourself on any
33:19
platform.
33:20
>> But you have to talk to them, negotiate
33:22
with them.
33:24
No, never. You just once your website is
33:27
validated, you just add one line of code
33:29
on your website and you wait for money.
33:31
That's all.
33:32
>> Wow.
33:35
>> To begin with.
33:37
>> And you said you
33:39
>> Yes.
33:40
>> Okay.
33:41
>> Yes. because uh so as I said before is
33:45
that the competitors but it's a company
33:48
that uses artificial intelligence data
33:51
analytics to optimize the advertisement
33:55
shown on the website
33:58
advertisement re
34:03
marketing team will go to uh one um one
34:08
company that manages ad inventory and
34:11
they will pay this company to put their
34:14
ads everywhere
34:16
>> like website, Instagram, YouTube,
34:18
whatever.
34:20
>> It's very nice of you to come and give
34:21
us your time. We appreciate it.
34:24
>> Okay. Thank you.
34:27
Okay. Uh now uh just to show you one
34:30
proof of uh payment. So uh of course I
34:33
get money every we get money monthly
34:36
from the advertisement display on the
34:38
website and yeah depending on the month.
34:42
Um we get more or less it is not stable.
34:45
It depends a lot of on seasonality. Uh
34:49
so all advertisements have seasonality
34:52
like ski brands they advertise in
34:55
winter. Uh well here it's all year
34:59
summer. So, but like chocolate they
35:02
advertise mostly around the Christmas.
35:04
So,
35:06
niche has a different seasonality
35:09
and it fluctuates a lot. So, it's also
35:12
important to to think about it when you
35:14
start working uh with a brand. Maybe for
35:17
you it doesn't matter if it's January or
35:20
August, but for them it's very
35:21
different. They don't spend money the
35:23
same way. Although uh like end of the
35:25
year they have budgets and end of their
35:27
fiscal year which is not always the
35:29
calendar year they usually have budget
35:31
but they have to spend. So uh it put
35:35
weights a lot and for example here is
35:38
the sales funnel how it looks like. So
35:41
100 articles written um like a few
35:44
months of intensive work and I made from
35:47
this website in a one year $8,000
35:50
and uh yeah the it's like everything if
35:53
you uh don't um if you don't uh continue
35:57
to post content to u to update things
36:01
etc your earnings will slowly go down.
36:04
Um so u but it uh it still earns a
36:09
little. Now
36:11
uh in my opinion the content strategy
36:14
that works is to solve problems with
36:17
your content and think about what uh
36:21
audience is looking for not uh just
36:25
think about what uh what you know. So
36:27
for example how to fix why is this not
36:29
working uh and give a solution to an
36:32
exact uh problem. That's how you can
36:35
easily find an audience for your content
36:37
and what companies might be interested
36:41
to pay for because uh for example in the
36:44
case of a smartphone in my article how
36:46
to fix whatever on iPhone sellers of
36:49
iPhones or iPhone accessories they want
36:51
to advertise on this kind of of uh
36:55
content.
36:58
Okay.
37:00
So
37:01
uh yeah and um generally that's although
37:05
whole different topic it's important to
37:07
think about long tail keyword that's
37:10
what is used in search engine
37:12
optimization. When you think about
37:14
topics which is called the keyword
37:16
research
37:17
um when you want to to find topics for
37:21
your audience think always about
37:24
competition. For example, if you target
37:26
a shoe, they are already uh the big
37:29
brands are already betting on it. You
37:30
have no chance. You will never compete
37:32
with anyone on shoe. If you think about
37:35
prepare shoe salts for example, it's
37:37
more targeted. Maybe you have a chance.
37:39
But again, there is already a lot of
37:40
competition. But most of the traffic is
37:43
about very specific things. For example,
37:46
repair sholes in in New York or
37:49
whatever. the the longer the the keyword
37:53
you're targeting, the more chance you
37:54
have to um find an audience. Your
37:57
audience will be much smaller, but there
37:59
will be less competition and more chance
38:01
for your content to attract organically
38:04
an audience. So, this is a certain
38:07
optimization.
38:09
So, think about uh what will bring
38:13
traffic to your content instead of uh
38:15
thinking only about uh what is in in
38:18
your content.
38:21
Okay. Now, some key lessons from ad
38:26
revenue. So,
38:28
uh answering problems for example. So,
38:31
giving real valuable information to the
38:34
user doesn't have to be long like for
38:36
example uh why my screen not responding
38:39
because the screen is broken. It's not
38:41
necessarily very long, very complicated,
38:43
but it is useful uh for your uh for the
38:48
users. Uh so for example I use because
38:51
it has a higher cost per meal. They pay
38:53
more for a visit. Uh I grew my my
38:57
traffic and um using different platform
39:01
you can uh make money. Search engine
39:03
optimization takes time. Uh usually
39:06
between three to six months before you
39:08
can you start to see results to uh to
39:10
rank to outgrow your competition and for
39:13
the search engines to notice your
39:15
content. It's not instantaneous.
39:18
>> [clears throat]
39:18
>> So the reality is it's a lot of upfront
39:21
work. It takes months. Uh and also
39:25
Google update impacts traffic a lot for
39:28
websites or from one day to another.
39:30
They can decide this is what happened in
39:32
2023. But they just remove 20% of
39:36
websites from their inventory. And
39:38
that's what happened to help.com. They
39:40
removed it from one day to another.
39:43
So it happens.
39:46
And now think about your business. Uh
39:49
how um uh how this could apply to your
39:53
business. So what problems your brand
39:55
your
39:57
uh your business whatever uh solves uh
40:00
what people might search for that is
40:03
related to this business. So for
40:04
example, if you sell smartphones, they
40:06
might search how to repair or change a
40:09
smartphone. Um
40:11
things like that. So
40:14
I invite you to list specific things
40:19
uh that you could write create content
40:21
about on whatever is your favorite
40:23
platform and uh if you want to do a
40:26
little math if each piece of content
40:30
earned $5 a month how many would you
40:33
need? Um because again as I mentioned
40:35
before you need um to make money with ad
40:38
revenue to scale at least on website you
40:40
need to have a lot of content and a lot
40:42
of traffic to make significant money and
40:45
this is a lot of work. It's not uh magic
40:49
nothing is magic here.
40:52
Okay. [snorts] Now to summarize on
40:56
revenue. So it's display advertisement
40:59
on your content. You don't uh interact
41:01
with it. It's all automatic. For
41:04
example, with one website with 100
41:07
articles, so two months, more or less
41:09
two full-time uh months of work, I made
41:12
$8,000. And what's important here is
41:14
quality content, traffic, and [snorts] a
41:17
lot of patience.
41:20
And it only happens, so passive income
41:23
only comes after the content ranks on
41:26
certain giants. But I mention a lot
41:29
certain G, but for example on um on
41:32
YouTube it's the same. It's a different
41:34
uh uh index, but it's also a certain
41:37
drive.
41:39
Now the quiz, but oh
41:42
my quiz is loading.
41:45
Okay. No.
41:48
Okay. So the quiz is not working. Any
41:51
question?
41:53
Oh, we move on now to my favorite
41:56
affiliate marketing.
42:03
>> Yes,
42:05
aate marketing is is the best. So, in my
42:09
opinion, the best platforms for
42:11
affiliate marketing are YouTube, your
42:13
website or social media. Actually, it
42:15
can be anywhere and you can earn
42:16
commission on referrals. I will show you
42:19
one example of how I made more than
42:21
$1,200 with one video. I I actually
42:25
mentioned it before with um only a few
42:28
views because here what matters again is
42:30
a very good sales funnel. It's not
42:33
millions of views uh where no one cares
42:35
about. It's if you make millions of
42:37
views on a cat video uh um there's very
42:41
little chance you will you will sell
42:42
anything uh even if it's possible.
42:46
Now what is affiliate marketing? There
42:48
are two types of affiliate commissions.
42:50
Onetime commission. So um you drive a
42:53
lead to a brand and um they buy once
42:57
they buy a product and you get a
42:58
commission such as Amazon associates.
43:01
When you send them a traffic um someone
43:04
buys a product, you get on average one
43:06
2% sometimes more in a very few select
43:09
niches to 10% but you get very little
43:12
commission on what they sell. And it
43:14
happens only once. If the customer comes
43:15
back, you don't get a commission again.
43:18
So it's only one time. And my favorite,
43:20
of course, is recur affiliate marketing.
43:24
When the customer subscribes and you get
43:26
commission as long as the customer uh
43:30
keeps using the the product. So for
43:32
example, with a software as a service,
43:34
you can earn from a free to commission
43:37
on on the sales. So it works mostly with
43:41
subscriptions or memberships. Of course,
43:44
it's very rarely with product sales.
43:46
Most of the the product uh selling
43:49
platform, they will give you one time
43:50
commission. So and then they will keep
43:53
the customer. They will uh put them in
43:55
their in their in their list in their
43:58
email list. They will keep coming back
44:00
to them, but you will not get a
44:02
commission again.
44:03
Uh so yeah, recurring commissions can
44:07
build passive income and one referral
44:09
can pay for years. That's ideal at least
44:12
as long as the affiliate program is up
44:14
and running. So I will give you this
44:18
example. So this video at the end I will
44:21
give you a shortcut with all the links
44:22
of all the products I mentioned in this
44:26
workshop. So I publish this video about
44:29
using Hanix products. Uh so Hix is a
44:33
video hosting platform that belongs to
44:35
ISOIC. It imports videos from YouTube
44:38
and you can make money even from one
44:40
view. On YouTube you need,000
44:42
subscribers 4,000 hours of view to start
44:46
um getting a piece of the uh
44:50
advertisement revenue with homics by
44:52
just importing importing video you make
44:54
only directly. So this is what I show on
44:56
my thumbnail on YouTube. I make zero
45:00
on easy with my articles including these
45:02
videos I made $17 and by just importing
45:05
them on ham I made $75 from these videos
45:08
with the same videos I had on YouTube
45:09
and on YouTube I make zero but on
45:11
another platform I made $25 in I think
45:15
it was one month no uh maybe one year I
45:18
don't remember the point is
45:21
I made a video explaining how I use this
45:24
link to register to create an account to
45:27
start using this product. So it took me
45:29
maybe 1 hour to create the video. The
45:31
video is long. So 10 minutes to record
45:35
and um publish it on YouTube. I put
45:38
titles, description, tags, whatever. So
45:42
in total maybe one hour of work on this
45:45
four people company
45:49
and I made money every day. I I got the
45:52
commission of the money they made using
45:55
this product and it made me $1,200 over
45:58
one year for 3% of their earnings.
46:03
>> Video video hosting like if you uh uh I
46:07
can show you.
46:12
So
46:14
yeah, can I Yes.
46:17
So
46:19
my YouTube
46:28
So this is my YouTube. It's just my
46:31
videos and
46:33
what I have is on my own website. So
46:43
if I So that's what this product does.
46:45
it host videos on my website for free
46:49
and on certain giant it shows us is I
46:52
was hosting myself the videos on my
46:54
website which is not the case I have no
46:55
idea how it works I just click on a
46:57
button it import videos from YouTube and
47:00
um shows them on search engine results
47:03
and it competes directly with YouTube so
47:05
here is my
47:08
uh my videos the same videos I have on
47:10
YouTube but on my own website at least
47:14
it shows on certain
47:15
So this is the product and uh I made the
47:19
commission from it.
47:21
Okay.
47:24
So yeah, so it worked because it was a
47:28
very specific product review. So it's uh
47:31
very targeted. It has zero view nearly
47:34
because no one knows about it and people
47:35
that know about it and maybe look for my
47:37
project product review, they're already
47:39
interested. So it's very easy to lead
47:42
them to click on the link and then to
47:44
register as a client. Contrary for
47:46
example to cut videos with millions of
47:49
views but they don't care about any
47:51
product they just want to be
47:52
entertained. Yeah.
47:54
U so it's also important to think about
47:57
it when you create content for your
47:58
brand or whatever. Like if you want to
48:02
drive conversions think about what
48:04
people might genu genuinely be
48:06
interested about. So have a clear
48:09
proposition in title a target defined
48:12
audience and here in my case I was
48:15
promoting a free product no hard sale um
48:18
no credit card ask or fee anything like
48:20
that so it also helps to then create
48:22
leads and that's why I love create
48:25
generating affiliate clips for this
48:27
product because uh clients didn't have
48:29
to pay anything they made money and they
48:31
never spend any dollar so uh this is
48:35
just a screenshot from my data. So,
48:38
showing the conversions from uh this
48:40
video and the point is to uh to show you
48:44
that it's important to have a way to uh
48:47
to track uh whatever you are doing in
48:50
affiliate marketing. It's usually it's
48:52
very easy to put links everywhere. It's
48:54
much harder to know exactly what worked,
48:56
what done, when it came from, where it
48:59
comes from, when it happened. Um and
49:02
things like that. And especially in
49:04
digital marketing, it's very difficult
49:06
to difficult to know. So it's important
49:08
whenever you have the opportunity to use
49:10
trackers. A lot of affiliate marketing
49:12
programs, they offer offer you the
49:14
possibility to put uh sub ids in the
49:17
URLs. So it's important to uh use them
49:20
if you want to understand really what is
49:23
happening.
49:24
Sorry
49:27
subsid yes like it's on the URL you can
49:32
put code and this code for example here
49:34
in all the URLs I I put this specific
49:36
code and I know this code I only put the
49:40
links with this code in the YouTube
49:42
description of that video nowhere else.
49:44
So I know all these clicks here are from
49:47
this video and not another one.
49:52
So not all affiliate marketing programs
49:54
offer this possibility.
49:56
>> Quite good like neutral coding
49:58
experience to do.
50:00
>> No no this is just on the on the on the
50:03
on the platform like u.
50:07
>> Yes. At the end of the they they give
50:09
you an exact um code to add. they they
50:12
do it for you. Usually the form
50:15
uh when you create a link a tracking
50:17
link you have a standard link and often
50:20
you can add parameters.
50:24
>> So when you use it correctly then you
50:26
can really track what happened with on
50:30
your content.
50:32
>> Okay.
50:34
So this is again the this sales funnel
50:37
for that video. So, from only 1,783
50:40
views, I uh generated four conversions.
50:44
On these four conversions, I had 3%
50:46
commission. It was supposed to be
50:47
lifetime, but they closed the program in
50:48
2023 with the crisis. Uh, and for
50:52
example, just from this video, I made
50:54
$1,200
50:56
and not from advertisement, only from
50:58
affiliate marketing with one hour of
51:00
work. uh what was
51:04
>> using this uh video platform to import
51:07
videos from YouTube and monetize them um
51:10
on your website.
51:14
All right. And uh yeah, here's just to
51:16
show you a proof of payment. So uh
51:19
usually payment uh include the payment
51:22
from all the affiliates you generated
51:23
for that brand. Uh and again if you want
51:27
to understand what worked and what
51:28
didn't it's good to have tracking to
51:30
access the data um and it's important to
51:34
understand how to play and work with
51:36
data but again that's another totally
51:39
other topic
51:42
and yeah usually all the affiliate
51:44
programs they have a threshold. So, for
51:46
example, they don't do a bank transfer
51:48
unless you have $1,000 of uh of
51:52
commission spending because transfers
51:54
cost money. So, it's important to choose
51:58
the partner program wisely because not
52:01
all of them can maybe you
52:05
pay
52:08
uh less and less. It used to be nearly
52:11
everything on PayPal a few years ago.
52:13
Now a lot of companies they implement a
52:15
wise payment
52:16
>> right
52:17
>> so it's paid through wise you don't need
52:18
wise but they use wise to send the
52:20
transfer bank worldwide uh
52:24
>> we have here
52:32
>> I tried to open but
52:37
as Indonesian it's quite
52:39
Yeah, I don't know how easy for
52:54
>> Yeah, you just need an email to create a
52:55
PayPal account, but then PayPal takes a
52:57
big cut and uh PayPal tries to keep
53:00
money on their platform. Like if you
53:02
want to take money outside the platform,
53:04
they take a cut. um they only send to
53:07
local bank currency and to your local
53:09
bank. So for example, I earn in dollars,
53:11
my bank account is in euros. There's no
53:13
way I don't pay a 7% uh exchange fee
53:17
commission when I send money from PayPal
53:19
to my bank account.
53:21
>> Yes.
53:29
>> Yeah. But Revolute is not a it's a
53:31
personal payment system but not
53:35
>> and often they also have poner I use for
53:38
many years poner to to this is working
53:42
worldwide it's a virtual it can be
53:44
physical car but there is like $3 to
53:46
maintain an account fee per month
53:49
uh again a fee on transactions
53:53
but each program has different payment
53:55
systems but they always have thresholds
53:58
I If you make just make $1, you will not
54:00
get this dollar. For example, on one
54:02
platform, I am sharing revenue with my
54:04
coin instructor. And uh she was waiting
54:07
for the money, but before she gets $100
54:09
of 1% commission from my course sales,
54:12
we cannot get the money because the
54:14
threshold is $100. And yeah, this
54:17
happens. It can be a problem to some
54:20
people. So yeah,
54:23
and again, this is for example the
54:24
affiliate dashboard. This was my best
54:26
time. I loved it. Of course, for
54:28
example, at one point I was generating
54:30
clicks every day, hundreds of clicks.
54:32
Um, this is 28 days chart. I was
54:36
generating on average one conversion
54:38
every four days. Uh, yeah, they were
54:42
worldwide everywhere and every month I
54:44
was earning thousands of dollars just
54:45
from this one affiliate program. But now
54:47
it's all the good things of an end. And
54:51
yeah, but this is probably what you want
54:53
to uh to target. That is that's what I
54:56
am targeting again.
54:59
Oh, affiliate marketing is my favorite.
55:02
>> Yeah, it's everyone.
55:04
>> Now, the same with Instagram. Uh I also
55:08
did um earnings from affiliate marketing
55:10
and I have no followers on Instagram.
55:12
So, for example, on my brand Instagram,
55:15
I don't know how many followers I had at
55:17
that time. Now, I have 123. So, it's
55:19
nothing. I probably had 10 or 20 at that
55:21
time. Doesn't matter. I just made a
55:23
story and the post. I was posting daily
55:25
my earnings from um using this uh this
55:29
system and with this one post because I
55:32
put the tracking link. I know it's
55:34
exactly from this post I was posting
55:36
daily. Uh I got one person that signed
55:39
up to use this service and just from
55:41
this one conversion I made $250
55:44
over I think uh six months because the
55:48
program the affiliate program closed six
55:50
months later.
55:51
>> Ah
55:52
Yeah, it was supposed to be lifeline but
55:54
like everything that is lifeline it's
55:56
until someone stops it.
55:59
>> Yeah.
55:59
>> So yeah, this was the sales for example
56:02
of this conversion. So with 123
56:05
followers probably less only 19 views of
56:07
the of this post. I made one conversion
56:09
because this post was targeting was
56:12
targeting the right keyword. Someone
56:13
somehow saw my account, clicked on the
56:16
link and created an account to monetize
56:18
his website and then I earn commission
56:21
from the money this person made.
56:25
Yeah. So this is the kind of thing that
56:26
is achievable. And if you check my
56:28
Instagram again, everything in my brain
56:30
is Y digital. I have 12 followers which
56:34
is nothing. But again followers is not
56:37
the most important when you want to make
56:39
money. It's conversions. Always think
56:42
about targeting instead of boosting your
56:46
your ego. So what about like 120
56:50
follower and then is that mostly your
56:53
target market or
56:56
the 120 followers? Yes. Your target
57:00
market, the one that's following you,
57:03
one that you like the content or
57:05
something like that or
57:06
>> and not really targeting Instagram for
57:09
for this, but
57:11
>> all right.
57:12
>> But it cost nothing when you well just
57:16
time to uh post and
57:19
I'm not especially trying to grow this
57:20
Instagram account. But at that time I
57:23
was posting daily. Actually my uh
57:25
assistant was posting daily. my uh my
57:28
revenue
57:30
details and generated conversions.
57:33
>> I will show you at the end actually my
57:35
social media calendar that generated
57:37
this exact conversion.
57:39
>> Yeah, that's the most important.
57:44
>> Yes, exactly. Any question?
57:48
>> Okay. Now, how to choose affiliate
57:51
programs? Uh this is what we kind of
57:52
discussed before. So you can get one
57:54
time commission for example with Amazon
57:56
affiliate program it's easy to promote
57:58
because everyone knows it like when they
58:00
click on link they see Amazon they know
58:02
they can trust they can uh buy they can
58:05
they can make connection their credit
58:08
card details whatever
58:18
>> oh
58:22
we'll see Yeah. Um
58:24
um yes. So it's the easiest one to to
58:27
promote for example Amazon, but it's
58:29
also very low commissions.
58:31
Uh then it's probably better to well
58:34
better even though the strategy you can
58:36
also target recurring uh affiliate
58:39
programs. So they give you uh more uh
58:44
more more commissions and it can
58:46
compound over time because the more
58:48
customer you bring the more commission
58:50
you get and you keep getting commissions
58:52
as long as the customers keep uh paying
58:54
using the product but it's much harder
58:57
to convert and most of the brands where
58:59
you can make money are unknown to
59:01
everyone like this one I showed you
59:02
before no one knows about it so
59:05
uh I liked it because they didn't ask
59:08
for credit card but like other
59:10
companies, other affiliate programs that
59:12
are asking for payment details. When
59:15
people click on it and they don't know
59:16
the brand, they don't know if they can
59:17
trust, they don't know if if they should
59:20
perform the action, maybe they're afraid
59:21
their credit card details will be
59:23
stolen, whatever, it might be more
59:25
difficult to generate conversions. So,
59:29
it's also important to think about this.
59:31
It's not only about your platform, it's
59:32
also about the platform you are
59:34
promoting. It's not because their
59:35
product is great, but it will be easy u
59:39
for them to convert the traffic you are
59:41
sending.
59:43
Um yeah, and uh the the the best of
59:46
course is the high ticket commissions.
59:48
Uh so big commissions per sale. For
59:50
example, Amazon, you make a few dollars
59:52
on generally on very um low price items.
59:58
But if you have a good niche um you can
1:00:02
uh you can do something very good. For
1:00:03
example, I have a friend that lived in
1:00:06
Bal for her but that has a website about
1:00:10
mattresses
1:00:12
>> and she made she makes more than $10,000
1:00:15
a month from affiliate commissions of
1:00:17
from people interested in mattresses and
1:00:19
buying mattresses from the affiliate
1:00:21
links on her website.
1:00:22
>> Is it international website or is it
1:00:24
Indonesian website?
1:00:26
>> Canada.
1:00:27
It's only for Canada.
1:00:29
>> Sorry for Indonesia. Is it easy for us
1:00:31
to be affiliated international? So I'm
1:00:34
not really so sure with the how do you
1:00:36
call it with the locals and stuff.
1:00:41
>> Do you think that's going to be easy for
1:00:43
>> Yes.
1:00:45
>> Well, you you are not selling anything.
1:00:47
You are just uh driving traffic.
1:00:50
>> Yeah.
1:00:50
>> You have nothing to do with the product
1:00:51
except getting eventual commission. But
1:00:53
you get commission from the brand uh not
1:00:55
from the product itself.
1:00:57
>> Ah so you can do it everywhere. Yes.
1:00:59
Even though uh my latest product is in
1:01:02
Canada and Indonesia, you can what is
1:01:08
it?
1:01:08
>> Yes.
1:01:10
>> Okay.
1:01:10
>> Exactly.
1:01:12
>> Exactly. So it depends on your on your
1:01:15
platform
1:01:16
>> and your niche.
1:01:18
>> Yes.
1:01:20
>> Okay. Now listen from marketing. So why
1:01:22
it works? Because uh in my in my
1:01:24
example, it was a free product. Again,
1:01:26
no credit card asked. So it's very easy
1:01:28
to convert uh recurring commissions. So
1:01:31
lifetime commissions what it was
1:01:32
supposed to be. I had I found the right
1:01:35
audience because I had helpful content.
1:01:37
So explain how to use the system show
1:01:40
how it works in the back end. Uh and I
1:01:43
posted on multiple platforms on YouTube
1:01:45
and Instagram on my own website and yeah
1:01:48
with like one post one hour video I made
1:01:52
some commissions. So it's totally
1:01:53
achievable even with a very low
1:01:56
audience, very low subscribers,
1:01:58
followers count.
1:02:00
And the most important is the compound
1:02:02
effect. The referrals are stacking and
1:02:05
it's growing over time. If you manage to
1:02:08
build a good sales funnel and you have a
1:02:12
reliable organic traffic source, it uh
1:02:15
it just works by itself. It can become a
1:02:18
money-making machine, but of course it's
1:02:20
not easy. Nothing is easy.
1:02:23
And now
1:02:25
think about your own brand. So what for
1:02:29
example products or services you already
1:02:31
use. So in my case it worked although
1:02:33
because I was using uh this uh this
1:02:36
product. I was genuinely um enthusiast
1:02:40
about this product and it usually works
1:02:43
best when you are real and when you are
1:02:45
trying to uh just to to sell and to uh
1:02:48
to make up things to generate sales.
1:02:52
Uh yeah, I think maybe they have
1:02:53
affiliate programs. You can you can
1:02:55
check it. Usually just Google um if they
1:02:58
have an affiliate program on most
1:02:59
companies website. If you scroll down,
1:03:01
they have a link to the affiliate portal
1:03:03
or the partner program or ambassador
1:03:07
program. They might have different name,
1:03:08
but usually the link is easy to find if
1:03:11
you scroll down their website.
1:03:13
And um yeah, I think also how you could
1:03:16
naturally recommend these products or
1:03:19
services to your audience through your
1:03:21
own channels and again be helpful. Uh
1:03:24
being helpful is always what works for
1:03:26
generating to generate organic uh
1:03:29
traffic, views or whatever. And for
1:03:32
number three, uh, YouTube, blog, social
1:03:36
media, email, newspaper, which one
1:03:39
on your experience with one or
1:03:43
>> that's what I I showed YouTube.
1:03:45
>> You do? Yeah.
1:03:48
>> But it's also because I'm active there.
1:03:50
I'm not really on Instagram with my uh
1:03:52
my brand. So
1:03:56
this it depends a lot on your on your
1:03:58
content and your interest. Yeah, that's
1:04:01
why it's also important to think about
1:04:03
your own interest if you if you're
1:04:06
working for your own brand on conduct.
1:04:14
All right, question.
1:04:18
So,
1:04:20
let's sum up uh why affiliate marketing
1:04:23
is the best in my opinion because it
1:04:26
earns you earn commission when people
1:04:28
buy through your links. It is recurring.
1:04:31
It can be recurring. For in my example,
1:04:33
I made money from YouTube and Instagram
1:04:35
without any follower or subscribers. And
1:04:38
again, followers don't matter. It's
1:04:40
conversions that are important. Uh and
1:04:42
in my opinion, the best strategy is to
1:04:44
get recurring commissions on products
1:04:46
you really use and you are really
1:04:48
interested in. That uh that works much
1:04:51
better.
1:04:53
>> Do you also use
1:04:55
>> Sorry. You also use Tik Tok?
1:04:57
>> Yeah, a little. But I'm not really
1:05:00
interested in [clears throat]
1:05:03
>> Indonesia Tik Tok is used for the
1:05:06
marketing mostly and it's connected to
1:05:23
>> I don't know.
1:05:35
>> [clears throat]
1:05:35
>> product for those people and people.
1:05:42
>> Yeah, this we'll talk about it after.
1:05:45
>> Thank you.
1:05:48
>> Uh yeah, this is a brand retainer. This
1:05:51
is the
1:05:54
the second default last we'll be talking
1:05:55
about now link insertion.
1:05:59
Uh that's the easiest way to uh to make
1:06:03
money. I mean the easiest to implement.
1:06:05
It's very simple. So for example, you
1:06:08
get paid to put links on your content to
1:06:12
uh to brands
1:06:14
uh websites or products or whatever.
1:06:17
Just put a link. That's all. And I will
1:06:20
show you $1,000 example. So what is link
1:06:23
insertion? Very simple. Again, they pay
1:06:25
you to add links. Uh it might be for
1:06:28
existing content. Um for search engine
1:06:31
optimization, they want to have links to
1:06:33
their website everywhere. So their
1:06:35
website gets higher authority.
1:06:38
Um so mostly small or unknown brands
1:06:42
need that like the the the better known
1:06:46
brands they already have links
1:06:48
everywhere. So they
1:06:50
missed it.
1:06:52
>> Yeah. The
1:06:54
companies pay you to insert links on
1:06:58
usually on your website to increase
1:07:00
their authority.
1:07:02
>> They don't want to sell product. Well,
1:07:04
it's good, but the point is mostly to
1:07:07
increase authority
1:07:09
>> on the web to be more on the center of
1:07:11
the web than on the outskirts
1:07:14
on the worldwide web. So the back links
1:07:17
it's called the backlink they boost
1:07:19
ranking and authorities for the website
1:07:23
and it it can be cheaper than creating
1:07:25
new content for them. That's why they do
1:07:27
it.
1:07:29
>> Um so what you are selling when you
1:07:31
include links from other companies on
1:07:34
your website is you're selling your
1:07:36
website's authority. they only contact
1:07:38
you because you have authority and if
1:07:40
your website has higher authority than
1:07:42
them uh it's very useful for them to get
1:07:46
a link from uh from your your website.
1:07:48
So this generally only applies to
1:07:51
website not so much to social media. So
1:07:55
usually they find you they mail you
1:07:57
because uh if they are interested in
1:07:59
your authority that because they found
1:08:01
you
1:08:03
then you just add the link and you get
1:08:04
paid easy. Yes.
1:08:07
>> So we cannot initiate uh the
1:08:10
>> yeah of course you can.
1:08:11
>> No I mean they find your article so you
1:08:14
cannot uh approach them first.
1:08:17
>> Yeah of course you can.
1:08:20
>> Yes you can already do outreach. Yes but
1:08:23
>> but you might lose more time than uh
1:08:28
yeah I mean of course you can always try
1:08:30
to contact the brand you're interested
1:08:31
in. Ask them if it's possible to
1:08:33
collaborate in any way.
1:08:35
They all have usually they have a
1:08:38
marketing team that know what they are
1:08:40
doing and
1:08:42
they might be interested if your content
1:08:44
is relevant relevant. If you have a
1:08:46
engaged audience, if your if your
1:08:50
audience is the audience they are trying
1:08:52
to reach to
1:08:55
like the 15 to 35 years
1:08:59
young worker, I don't know that need a
1:09:02
desk for their uh studio or whatever.
1:09:06
>> [clears throat]
1:09:07
>> Usually these are the metrics they will
1:09:09
be interested in check on your analytics
1:09:12
like if they see on your analytics it's
1:09:14
100% men and they are selling uh women
1:09:18
underwear I don't know they will not be
1:09:19
interested at all in
1:09:23
your in your company. So, for example,
1:09:26
this is one example on a website, the
1:09:29
financial creative.com that I bought for
1:09:31
$4,000
1:09:33
uh and I pay a little for the hosting.
1:09:36
One company reached out to me uh to
1:09:39
include four links in four different
1:09:40
articles and they paid me $1,000 for
1:09:44
that. For me, it was one hour work,
1:09:47
discuss with them, find the the articles
1:09:49
and add the links. So this was probably
1:09:52
the first easiest deal I ever had. So
1:09:55
how the deal happened? Very simple. They
1:09:57
found me, they contacted me. Actually I
1:09:59
was mentioning already their brand in in
1:10:03
one article. I had no idea because I
1:10:05
bought the website. So I had no not
1:10:06
really
1:10:10
exact idea what was inside. And they
1:10:12
asked me just to put links to their
1:10:14
Yeah. Very simple. And they paid me
1:10:16
$1,000 just
1:10:21
I wish it happened every day but
1:10:25
unfortunately but um if you are if you
1:10:28
want to target this kind of things
1:10:30
that's probably what you want to do or
1:10:31
for example if you are interested in
1:10:33
working with a brand start by mentioning
1:10:35
this brand everywhere eventually they
1:10:37
will find you and then you can
1:10:39
eventually contact them and tell them
1:10:41
hey I have this content that works well
1:10:43
maybe you want to be featured or
1:10:45
whatever. Yeah. Uh, what language did
1:10:48
you use for your website? [snorts]
1:10:49
French or
1:10:51
>> uh all languages? At that time I had
1:10:53
websites in 104 languages. Now I only
1:10:56
have seven languages and this website is
1:10:59
only in English.
1:11:00
So having a website
1:11:08
>> that's a strategy and a whole topic but
1:11:12
u it can or it cannot depend on what you
1:11:16
want to achieve.
1:11:20
>> Exactly. Yes. It can dilute your
1:11:23
content. Uh yes
1:11:26
exactly and they the search engines
1:11:29
maybe they don't know then what who to
1:11:32
whom they should show your content
1:11:33
especially if you are small
1:11:41
but
1:11:42
first
1:11:47
so as language but you said that
1:11:54
two website.
1:11:59
>> Yeah, you can
1:12:00
>> that's that's a strategy.
1:12:03
>> Everything is possible.
1:12:11
>> Depends on how you want to uh brand
1:12:14
yourself, how you want also to get the
1:12:16
reporting.
1:12:18
This this depends on your internal
1:12:20
strategy. There is no one solution that
1:12:22
cover all need
1:12:25
>> I don't know if my question is topic or
1:12:27
not but actually I make so in this uh
1:12:33
this workshop you need some video or
1:12:36
something
1:12:40
>> you want to to learn how to create a
1:12:42
website
1:12:43
>> yeah or or how if I
1:12:46
>> I have a full online courses about the
1:12:48
topic if you are interested Okay,
1:12:50
>> maybe
1:12:51
>> 70 years
1:12:55
>> or maybe another workshop one day.
1:12:58
>> Okay. So, this was my investment
1:13:00
strategy at least. So, I bought this
1:13:03
existing website and for this website,
1:13:05
one brand approached me to to get to put
1:13:09
links. They pay me $1,000. I also made
1:13:11
money from display advertisement on on
1:13:14
that website and money with other
1:13:17
affiliate programs. And there are plenty
1:13:19
of platforms where you can buy websites.
1:13:21
I I am actually a partner with.com with
1:13:24
empire flippers with machine invest and
1:13:26
I have my own Facebook group with more
1:13:28
than 7,000 web publishers
1:13:31
where I share all this
1:13:33
um and yeah we will go get to lead the
1:13:36
generation after uh but yeah so this is
1:13:41
another type of investment in digital
1:13:45
platform and digital marketing. Now the
1:13:48
key lesson it worked because the this
1:13:51
website was authoritative on this uh
1:13:54
this kind of keyword. Uh they have to
1:13:57
put relevant links on relevant content
1:14:00
that was already ranking on search
1:14:03
engines. If they detect that um
1:14:07
your links are not natural or Yeah.
1:14:12
>> Because at the end what works is always
1:14:14
to be helpful.
1:14:16
>> Yeah. Yes.
1:14:18
Could you explain more about
1:14:21
>> search engine optimization
1:14:26
because in order for you to get more
1:14:29
audience traffic
1:14:31
>> this might be a topic for another
1:14:33
workshop or again I have an online
1:14:34
course published about keywords search
1:14:36
and search optimization.
1:14:41
>> Yes. [clears throat]
1:14:43
>> Yes. This
1:14:43
>> happens authentic
1:14:48
>> in the case of Google search but Google
1:14:50
has two major algorithm updates per year
1:14:53
on average and smaller updates monthly.
1:14:56
One part of their website covers it in
1:14:58
detail. Oh,
1:15:00
>> just Google.
1:15:02
>> Yes, you can Google Google updates and
1:15:09
[clears throat]
1:15:10
>> yeah, I think the one famous for
1:15:12
actually removing articles with websites
1:15:16
actually with keyword stuffing. I think
1:15:18
it was the penguin update but this was
1:15:20
in a long time ago in 2014 I think.
1:15:26
Um yeah so generally although the paid
1:15:29
links uh use the right attributes but
1:15:32
this is a little more technical and
1:15:34
protect your site's credibility. So um
1:15:37
the the less credible your site the less
1:15:40
it will rank and the less organic
1:15:43
traffic you will attract.
1:15:45
Okay. Now, let's take some time to think
1:15:49
about your own business for yourself.
1:15:51
So, do you have a website with quality
1:15:53
content? If not, are you already
1:15:55
thinking about it? Maybe you should. I
1:15:57
think it's always good to have a a
1:15:59
website for your brand promotion. Uh,
1:16:03
which topics would be appropriate on
1:16:07
your on your website? Maybe you you
1:16:10
would consider buying an existing
1:16:12
website or domain name. uh if that's the
1:16:15
case uh all my website domain names are
1:16:17
for sale. So if you're interested I can
1:16:20
uh recommend you some and think about
1:16:23
the pricing link insertion on your site.
1:16:25
So usually companies that contact me for
1:16:28
sponsored content or link in session
1:16:30
always ask me for my pricing personally
1:16:34
because I
1:16:37
>> Yeah, because I don't especially need
1:16:38
the money. So I on purpose I give a
1:16:41
really high price because I don't really
1:16:43
want their links because the more links
1:16:45
the
1:16:47
less uh authority your website will
1:16:50
have.
1:16:51
>> Yeah. Um, so generally I don't really
1:16:54
want to do this type of deal and it's
1:16:56
like it's $1,000. Uh,
1:16:58
>> okay. But usually they offer $5 for one
1:17:02
link, something like that. So it's
1:17:04
>> Yeah, it's very low money and it hurts
1:17:07
your website credibility.
1:17:09
>> All right. if it's not relevant or and
1:17:12
they pay mostly for
1:17:14
the dark dishes or gambling adult
1:17:19
CBD um
1:17:21
drugs um
1:17:24
if you have a small following and you
1:17:25
have a decent genuine audience they
1:17:27
don't want to see crap
1:17:29
>> on page quality high value
1:17:34
>> exactly just go back one slide there was
1:17:37
three nice points at the end that I
1:17:38
guess Yes,
1:17:39
>> thank you. [clears throat]
1:17:41
>> Yeah, exactly. So, if you do this, for
1:17:43
example, like you put the stories on
1:17:45
your Instagram with links,
1:17:47
>> if you do it every day just for the
1:17:49
money, you will quickly lose your
1:17:51
followers because that's [snorts]
1:17:54
very often they don't care about your
1:17:55
links.
1:17:56
>> Yeah.
1:17:57
>> Can I ask you about being a what's it
1:17:59
called? Oh, ambassador.
1:18:02
>> You know, an ambassador.
1:18:04
>> An ambassador. Yes. Why? Well, partner,
1:18:07
ambassador, affiliate.
1:18:09
>> That's just a relationship with a
1:18:11
company or a brand or a product where
1:18:13
you pop information about them with your
1:18:15
followers over time now and again and
1:18:17
you have the relationship where you get
1:18:18
a percentage for doing it and they get
1:18:20
more visibility
1:18:22
>> a
1:18:27
place you don't have to talk to anyone.
1:18:32
>> They send automated emails. It depends
1:18:34
if you are big or small. If you you will
1:18:36
not talk to anyone if you are big if you
1:18:38
are driving conversions and you will be
1:18:40
really talking to human from the
1:18:42
marketing department.
1:18:43
>> I I get to that after in the next
1:18:50
section. Okay. So just to summarize you
1:18:53
to add links uh in your uh company
1:18:57
portal or or whatever. So in my example
1:19:03
inserting four links digital in general
1:19:07
for website your SEO value so this of
1:19:10
your authority is transferring to their
1:19:14
website
1:19:16
this link that's what they want
1:19:20
okay now the quiz is still not working
1:19:29
It says, "How would you price the leak
1:19:31
insertion on your website?" That was one
1:19:33
of the exercises that we
1:19:36
are pricing.
1:19:38
>> What would you recommend?
1:19:40
[clears throat] I mean, it depends your
1:19:41
status in the market, I think, doesn't
1:19:43
it?
1:19:43
>> Yes. Your niche and everything.
1:19:46
>> How can you
1:19:48
others?
1:19:49
>> That's why I give you examples like
1:19:50
there is no uh rule. I mean there's like
1:19:54
can you get away with it? [snorts]
1:19:56
>> Like if you offer $1, you will get all
1:19:58
the
1:20:00
all the deals, but uh it's maybe not
1:20:03
what what you're looking for. So
1:20:05
>> you talk to others in the field who
1:20:06
doing similar things to know roughly how
1:20:08
much they're charging.
1:20:10
Yeah, I mean it's a negotiation, but uh
1:20:13
first you should probably come up with
1:20:15
your estimation of what your your time,
1:20:18
your platform, your the investment you
1:20:20
put in in your platform is worth.
1:20:23
>> Thank you.
1:20:27
>> So it really depends.
1:20:32
>> Uh yeah, now yeah, lead generation. And
1:20:37
now I will show you an example of uh
1:20:41
I get example later. Three generation um
1:20:44
can work by using a community um network
1:20:50
>> community.
1:20:52
So for example, you could do link
1:20:54
generation lead generation here.
1:20:56
>> All right. Oh, that's interesting.
1:20:58
>> Yes. It doesn't require a website or
1:21:01
anything. uh it doesn't necessarily
1:21:04
require to create content. I will show
1:21:06
you an example but what it requires is
1:21:09
relationships
1:21:11
uh and trust. So I will show you an
1:21:13
example how I earn €700 from a Facebook
1:21:16
group I created.
1:21:18
>> Right?
1:21:18
>> So generation you get paid to connect uh
1:21:22
someone who needs a service with a
1:21:25
provider.
1:21:26
So it works by building a network,
1:21:28
matching needs and introducing um people
1:21:33
businesses together and eventually get
1:21:35
paid. So it's all about networking uh
1:21:38
again trust and your audience. At the
1:21:42
end it's all about audience and you sell
1:21:44
connections not products
1:21:47
directly. [snorts]
1:21:48
So it's very different from what we saw
1:21:50
before where we we were mostly talking
1:21:53
about promoting products or services
1:21:56
directly. Lead generation is not exactly
1:21:59
that. It's a little different. So here's
1:22:01
my example how I made 700 from my
1:22:03
Facebook group of the French people in
1:22:06
Warso. Uh right now there is five 7,500
1:22:10
members. I created this group in three
1:22:13
years ago four years ago now. It takes
1:22:16
me a few hours per week to administrate
1:22:18
it. Now I have other people
1:22:20
administrating it for me and I made
1:22:23
money on property search in in Warso for
1:22:26
buyer and uh this deal took me more or
1:22:29
less three days of work. Three full days
1:22:32
uh and I made €7 one time and I would
1:22:36
have made 20,000 more if the
1:22:38
[clears throat] sale happened. But the
1:22:39
sale didn't happen.
1:22:41
So far it it just it just pay me to
1:22:44
find.
1:22:46
>> Sorry. Do you mean you build community
1:22:48
of people? It's not specifically related
1:22:50
to property.
1:22:52
>> Yeah.
1:22:52
>> It's just a community of people chatting
1:22:54
and then you're making networks and
1:22:55
someone says, "Oh, do you know anything
1:22:56
that's good in the area? I can hook you
1:22:58
up and then you get a percentage."
1:23:02
>> Yes.
1:23:03
>> But you can do it through your digital
1:23:04
platforms.
1:23:06
Uh so that's why I list it at one kind
1:23:08
of digital marketing. But yes, it's uh
1:23:10
it's about connections here. You you
1:23:13
have to uh talk on both ends of the it's
1:23:17
not [clears throat] just filling in
1:23:18
forms and copy pasting links.
1:23:21
>> Would like to make Facebook.
1:23:28
>> Yes.
1:23:29
>> Exactly. For example,
1:23:31
>> there
1:23:33
is a Facebook group on which I made a
1:23:35
lead generation. The pinned post is um
1:23:38
the post I I pinned myself about
1:23:41
property search and the first link is to
1:23:44
uh actually buy this this service from
1:23:47
from the provider.
1:23:49
Uh
1:23:51
uh yeah so I was established as someone
1:23:54
who uh who knows and I was contacted to
1:23:58
find u leads for this uh this company.
1:24:03
So here's how the the deal happened. So
1:24:05
again um this is a real conversation. It
1:24:08
was about connecting uh two dots. So
1:24:10
someone asked me to connect him with
1:24:13
someone else.
1:24:17
>> Yeah.
1:24:21
>> Yeah.
1:24:23
>> But it can be all online and all uh all
1:24:26
digital.
1:24:27
>> All right.
1:24:28
>> So yeah that that's the point. So
1:24:35
Yes. So I don't know because um me I see
1:24:38
a lot of advertisement about lead
1:24:40
generation. I don't know if you see them
1:24:41
or not but some people say that you
1:24:43
should sell a lead. You can make 5
1:24:45
million per lead or whatever
1:24:50
if that's true or not but this is my
1:24:52
I was paid €700 to find a lead to a
1:24:56
buyer and then if this buyer had
1:24:58
completed the purchase I would have made
1:25:00
20,000 more. This is like it rather than
1:25:03
like
1:25:09
people are connecting with their friend
1:25:11
and this person having conversation.
1:25:15
>> Yes. Exactly.
1:25:18
So it can happen through any digital
1:25:21
channel. So that's maybe what you are
1:25:23
doing. um you're trying to
1:25:28
uh the good thing is it cost uh nothing.
1:25:31
So finally I did it to a Facebook group.
1:25:33
It's only a few hours of of a week. Um
1:25:37
so you can get such meals. So this one
1:25:39
was €700 for example because I am
1:25:43
recognized as an expert. So I have
1:25:45
authority on on this on on this
1:25:48
community.
1:25:49
And uh if you do this you get early
1:25:51
access to opportunities. Usually you are
1:25:53
the first to hear about them
1:25:55
>> when they are coming.
1:25:56
>> And again it comes from income comes
1:25:59
from being helpful as usual not by
1:26:02
trying to oversell. Overselling rarely
1:26:04
works and always hurts your
1:26:07
>> come from being helpful and not
1:26:11
>> exactly
1:26:13
>> and again here I never pitched
1:26:16
pitch anything. people reached out to to
1:26:19
me organically I know um to
1:26:24
to generate leads.
1:26:27
So uh there are plenty of opportunities
1:26:30
for example location based for example
1:26:33
professional depending on the hobbies or
1:26:36
interest but the pattern is always the
1:26:38
same. Someone needs something is looking
1:26:40
for a solution and you can be you could
1:26:42
be the one being able to create the
1:26:44
connection that is missing and getting
1:26:46
paid for it.
1:26:51
>> Uh businessto business introductions.
1:26:53
>> Okay.
1:26:55
>> Or yeah when a business is looking for a
1:26:58
partner in a field where he has no
1:27:00
contact for example
1:27:02
>> find
1:27:05
that's good idea.
1:27:08
Yeah, this also possible but as usual
1:27:11
it's not easy and it's not
1:27:14
instantaneous.
1:27:15
>> Yeah,
1:27:15
>> it takes time and again it what matters
1:27:19
here same as other example is to build
1:27:21
authority and credibility.
1:27:23
>> Yeah,
1:27:23
>> because um even if it's internet trust
1:27:26
is always the basis of any real
1:27:29
transaction.
1:27:32
>> So these are my lessons from the lead
1:27:35
generation. So it come from building
1:27:37
community over years. Again it takes
1:27:39
time about being helpful not trying to
1:27:42
oversell
1:27:44
and having knowledge about the topic and
1:27:47
also being genuinely interested about
1:27:49
it.
1:27:51
This is always what is felt by the by
1:27:53
the buyers and yeah so it takes time now
1:28:00
for for you to think about yourself. So
1:28:02
which communities are you part of? um
1:28:06
what people in these communities usually
1:28:08
needs help with? How would you um would
1:28:12
you personally pay to to reach them? How
1:28:15
would you make a deal happen? And for
1:28:17
example, could you create or grow a
1:28:19
group um around any of these
1:28:21
communities?
1:28:23
This can help any business.
1:28:28
So to sum up lead generation, it's about
1:28:30
finding qualified prospects for clients.
1:28:33
um clients can turn into customers and
1:28:36
you get paid for introductions. In
1:28:38
general, in my cont
1:28:41
for property search and I know nothing
1:28:43
about this at all just by connecting
1:28:46
people on my Facebook group. Uh yeah, so
1:28:50
here the key insight is to build trust
1:28:53
first and then monetize. It's uh it's
1:28:56
not the other way around. You cannot
1:28:58
first think about monetizing and then
1:29:00
building the trust behind it. Oh, it's
1:29:05
even harder. No questions. Any question
1:29:09
about the generation?
1:29:11
>> I didn't know about this before actually
1:29:13
because I'm thinking about digital
1:29:15
marketing. We sell mostly and this is
1:29:18
quite new and quite interesting. It's uh
1:29:20
what is it?
1:29:22
>> There are many different ways to uh do
1:29:24
lead generation. Now I again I gave you
1:29:26
one example where I made money. I could
1:29:28
also give hundreds of examples where I
1:29:30
spent a lot of time and make zero. Uh I
1:29:33
tried to make the generation different
1:29:34
ways for construction companies and uh
1:29:37
actually last year that's what I did
1:29:38
most of the year. I found clients I
1:29:40
found workers and then the cliented. So
1:29:44
all the money me and my partner invested
1:29:46
was lost. But I'm not talking about the
1:29:48
fa examples here only about the
1:29:50
successes that might inspire you. But
1:29:52
talking about failures might be
1:29:54
interesting.
1:29:56
>> But uh yes, there are plenty of ways to
1:29:58
uh achieve it. But here again, I just
1:30:00
give you one example that I made happen.
1:30:06
Um and now I think this is what
1:30:09
influencers are most interested about
1:30:11
and we mentioned it before a brand with
1:30:14
retainer.
1:30:16
Um yeah and actually it's a hot topic on
1:30:19
the online learning platform. When I
1:30:21
published this course yesterday it was
1:30:23
listed as in this hot topic. So people
1:30:26
are looking how to get a brand retainer.
1:30:29
I didn't know. So I will give you an
1:30:31
example about one brand retainer I had.
1:30:34
Um so yeah it was with
1:30:38
I was in this case it would be called an
1:30:41
ambassador. I moved from ambassador from
1:30:43
affiliate to ambassador. Um
1:30:46
uh yeah for for example they pay me $900
1:30:49
a month uh just for a few hours of work
1:30:53
but promoting their brand and being um
1:30:56
loyal to their brand. So I move from
1:30:59
user affiliate to brand partner or
1:31:01
ambassador matter how you call it. So
1:31:04
brand retainer is you get paid regularly
1:31:07
to represent or promote a brand. So they
1:31:10
will tell you for example to post one
1:31:12
Instagram story per week or
1:31:15
whatever that is of course it will be
1:31:17
promotional but they will always ask you
1:31:19
to make it feel like it's genuine uh so
1:31:24
the brand gets exposure uh to your
1:31:27
audience for the brand [clears throat]
1:31:29
um you usually usually you actively use
1:31:34
the product I will come back to this
1:31:35
later but um it's very hard to get So
1:31:39
it's not for something you don't care
1:31:41
about. Uh you it involves regular
1:31:46
content creation and it's based on long
1:31:49
term. So a brand retainer is a lot of
1:31:51
talks. It's very difficult to get there.
1:31:53
It takes a lot of time and of course
1:31:55
it's on the for the long term not for a
1:31:57
one time
1:31:59
one time deal. So the typical
1:32:01
progression that was mine. So first you
1:32:04
are a user of a product, you use it and
1:32:07
then maybe you create content about it
1:32:09
and uh you as we discussed try to become
1:32:12
an affiliate of this company. So you
1:32:14
promote even more their their product.
1:32:18
You start eventually earning commissions
1:32:20
and if you are good enough the company
1:32:21
will notice that you're a good brand.
1:32:24
You could be a good brand ambassador and
1:32:27
eventually you might become a brand
1:32:29
partner. So they might offer a
1:32:30
partnership to uh for you to keep
1:32:33
working on this. Yep.
1:32:43
>> You sorry. You need to
1:32:49
>> Yes.
1:32:51
Yes.
1:32:52
Yes. Yes. Yes. Uh well
1:32:55
uh uh it depends.
1:33:03
>> [snorts]
1:33:03
>> generally. Yes. Yes. Yes. Exactly. So
1:33:07
yeah, the typical path is my path as an
1:33:11
former ESOIC
1:33:13
brand ambassador. I was a user and I
1:33:15
became an affiliate. I brought a lot of
1:33:18
clients to them through the affiliate
1:33:20
program and they invited me with a brand
1:33:23
retainer to become a
1:33:26
ambassador.
1:33:29
however you call it. So trust is built
1:33:31
progressively and here you cannot skip
1:33:34
anything. You cannot buy uh anything.
1:33:37
You cannot buy the the flowers. You
1:33:39
cannot buy the
1:33:42
from the others. There are some ways to
1:33:43
cheat but here no. So here's my
1:33:49
uh to be loyal to them. So I was not
1:33:53
allowed to use compet products. uh I had
1:33:55
to keep working with them. I had to keep
1:33:57
there was a lot I had um reports about
1:34:01
my usage of their product because this
1:34:05
as I explained before this is what
1:34:07
brings
1:34:09
leads and clients.
1:34:11
So they pay me for it. For example, it
1:34:14
took me around eight hours per per
1:34:16
report. So I [snorts] had to create two
1:34:18
reports per for this deal. So, two days
1:34:21
of work per month and um I was paid $100
1:34:25
per month fin
1:34:28
uh this is an example of report I was uh
1:34:32
I was publishing on my main website.com.
1:34:35
So, I was just publishing a monthly
1:34:37
earnings report. So that month I earned
1:34:40
$2,200
1:34:43
income report mentioning their brand of
1:34:45
course and driving traffic to their
1:34:48
website which is what they want and also
1:34:51
building trust of their product in that
1:34:56
case. That's what they they wanted
1:34:57
because it's uh not very well known um
1:35:01
uh company and um and product. So that's
1:35:06
why they were paying
1:35:08
Vietnam.
1:35:11
So again the relationship
1:35:15
on the timeline. So it took years to uh
1:35:18
to to happen actually uh on 2019.
1:35:22
Uh when I went to uh New York, they
1:35:25
invited me to a conference. That's where
1:35:26
I met the marketing team in person and
1:35:29
in
1:35:32
202022
1:35:34
they invited me to become a partner. So
1:35:38
first I was just using their product. I
1:35:39
went to their conferences. Um then I
1:35:43
start I became an affiliate. I got
1:35:45
customers to to to their products and uh
1:35:49
because I was actually I think the
1:35:51
second or the third best they invited me
1:35:54
with a brand retainer to be an
1:35:56
ambassador.
1:35:58
So this is ideal but it's not easy. It
1:36:01
takes a lot of time a lot of commitment
1:36:04
uh and you must uh again been genuinely
1:36:07
interested and helpful about whatever
1:36:10
content you create here. It's very
1:36:12
important that it's really nothing was
1:36:17
fake. I was really enthusiast about
1:36:18
their products and that's what they they
1:36:21
like.
1:36:23
Uh
1:36:25
yeah. Okay. This is not interesting. Now
1:36:27
the key
1:36:30
from this again u you must be a genuine
1:36:33
user first. You must really be
1:36:36
interested in in that brand. It's I I
1:36:39
don't know if it's possible to be to get
1:36:41
a brand retainer with a brand you have
1:36:43
no connection with. You don't know them.
1:36:44
You don't use their products. You don't
1:36:45
know anything about what they do. Uh I
1:36:48
don't think that would work. You need
1:36:49
consistent content creation of course
1:36:51
because again it's on it's a long-term
1:36:53
collaboration or they will want to see
1:36:56
effort from your side. Um it depends
1:37:01
on the on the platform but they want
1:37:03
someone active. Yeah.
1:37:06
Uh although you need to be
1:37:10
about results I mentioned I had a track
1:37:12
with a lot of uh of uh things to expect
1:37:16
uh but we had a great stage don't expect
1:37:19
instant retainer yeah and uh although
1:37:22
don't promote competitor in that case it
1:37:24
work because I only promoted them
1:37:26
already on my content
1:37:28
and uh and I use their service.
1:37:32
So yeah, there are some platforms
1:37:35
actually that uh among some of them that
1:37:38
offer brand retainers uh but first you
1:37:41
must be vetted. So you must have some
1:37:43
platforms. They must check your audience
1:37:44
something like that and then when they
1:37:46
offer when they get brands that are
1:37:48
looking for influencers to join their
1:37:52
brand retainer like you have to apply
1:37:54
very fast and usually it's like a post
1:37:57
to Tik Tok Instagram per day something
1:37:59
like that for few few hundred
1:38:04
generally around $1,000 a month
1:38:08
but mine was kind of nice. two articles
1:38:11
per month. The other ones I see online
1:38:13
where like any kind of anyone can apply.
1:38:16
It's a lot of commitment like two posts
1:38:18
today or the same money as
1:38:20
>> what is transparent. You know your post
1:38:22
was online you posted about your
1:38:24
results. Do you mean transparent to the
1:38:26
company or to your followers
1:38:28
>> to everyone?
1:38:29
>> Yes. Transparent, honest, reliable.
1:38:33
>> Yes.
1:38:34
>> Thank you.
1:38:36
>> Okay. Okay. So now if you're looking for
1:38:37
a brand retainer maybe you can think
1:38:40
about what products or services again
1:38:42
you use and you could eventually
1:38:44
represent um and if you're not already
1:38:48
creating content about it then maybe you
1:38:50
should or right there's very low chance
1:38:52
for you to ever get a brand retainer. Uh
1:38:56
and again it starts probably by becoming
1:38:58
an affiliate. It's the first maybe the
1:39:01
first relationship you can have with the
1:39:03
with the marketing team. uh usually
1:39:05
becoming an affiliate. It's fully
1:39:07
digital like you fill in a form. Uh
1:39:10
depending on if it's direct of the brand
1:39:11
or the platform, eventually someone
1:39:14
accepts you or not, but it's still all
1:39:16
digital. You don't really have a
1:39:17
conversation. No one answers you. No
1:39:19
human interaction. Uh but by uh becoming
1:39:24
an affiliate, you can start the
1:39:27
relationship at least. And uh yeah, and
1:39:29
think about what content you would u you
1:39:32
would create.
1:39:34
And uh actually if you are really
1:39:36
interested in getting a brand retainer,
1:39:38
you can of course um outreach contact
1:39:41
brands directly and then what you could
1:39:42
do for them like I can post uh two uh
1:39:46
YouTube uh maybe not but two yeah two
1:39:49
YouTube shorts about your product per
1:39:50
day. Um if they see that you already
1:39:54
have relevant content and drive organic
1:39:56
traffic to
1:39:58
similar content maybe they will be
1:39:59
interested.
1:40:02
Yeah.
1:40:04
Okay. Any any question
1:40:12
to brand retainer? It's an ongoing
1:40:14
partnership with a brand and with a real
1:40:17
connection. Here you are talking uh with
1:40:19
humans at least from time to time. Um in
1:40:22
my example, I made $900 a month for a
1:40:25
brand retailer. Uh it took years to to
1:40:28
happen. for for years uh from the first
1:40:32
contact to uh
1:40:35
to uh to this and actually I started
1:40:38
using ASOic because someone from their
1:40:40
marketing team reached out to me in 2018
1:40:43
and asked me why I'm not monetizing with
1:40:45
their product something like that. So
1:40:48
um so maybe I I I have a shortcut uh it
1:40:53
might be even more complicated uh if you
1:40:57
want to get one yourself and you have no
1:40:59
relationship with with the brand. So
1:41:01
yeah but generally you should first be a
1:41:04
user then eventually become an affiliate
1:41:07
and then you might uh get a brand with
1:41:12
the marketing. Okay. And now it's time
1:41:15
for the last one uh and one that applies
1:41:19
to uh this exactly business courses or
1:41:22
again this presentation is a business
1:41:23
call that is published on UDI
1:41:27
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