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$15K More Revenue Per Month From Basic Fixes — Before Any A/B Testing with Ammarah Ahmed
Jul 10, 2026
Most businesses pour money into ads and traffic — then lose customers in the first four seconds on their website. In this episode of Build With What You Know, I sit down with Ammarah Ahmed, founder of Precision Consulting, to talk about conversion rate optimization, behavioral psychology in UX, and why the leakiest part of most sales funnels has nothing to do with your marketing.
Ammarah spent 12 years in commercial and growth roles at Alibaba Group and Delivery Hero before launching her own CRO and product UX consultancy. She shares how a health and beauty brand grew revenue by $15,000 per month from minimum fixes alone — before a single A/B test — and the practical tips any business owner can apply today to stop losing traffic they already have.
🔗 Precision Consulting → https://goprecision.co/
💼 LinkedIn → https://www.linkedin.com/in/ammarah-ahmed/
Free mini audit available on the website — request one directly at https://goprecision.co/
Subscribe for more conversations on online business, enterprise technology, and digital expertise.
#CRO #ConversionRateOptimization #UXUI #BehavioralPsychology #OnlineBusiness #BuildWithWhatYouKnow #SalesFunnel #Ecommerce #DigitalMarketing #ProductDesign
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0:00
Let's go.
0:01
Hello, Amara.
0:03
>> Hi, Johan. How are you?
0:06
>> I'm very good and I'm curious to hear
0:08
about
0:09
your product. Is it a product or a
0:11
service?
0:13
>> It's a service.
0:15
I lead Precision Consulting. We're a CRO
0:19
in product UX/UI
0:23
consulting firm. We basically help
0:26
growth stage businesses
0:28
generate more revenue with the existing
0:30
traffic that they have. Um so the idea
0:33
is, you know, without having to pump in
0:35
more money on ad spend um
0:39
and, you know, stuff like that, how do
0:41
we help you just improve your revenue
0:45
and, you know, figure out your funnels
0:48
and leaky buckets and all of that.
0:50
>> Exactly. Do you have a typical sales
0:52
funnel?
0:55
>> Well, to be honest, it varies because
0:57
we've we've worked with e-commerce
0:59
companies, we've worked with
1:02
B2B manufacturing, industrials. So it
1:06
varies depending on who we're working
1:08
with and what the end goal is. Um
1:12
so
1:13
but I think it at the end of the day,
1:15
like, it's very much, you know, somebody
1:18
comes onto the platform, they have a
1:20
need, does the platform serve that need,
1:22
yes or no, and how much friction there
1:24
is in between. Um our job is to
1:28
understand, you know, what it is that
1:31
you're selling
1:33
and, you know, how what is the gap that
1:36
you're filling, what is it that you're
1:38
trying to communicate to the user, or
1:40
what is the service that you're trying
1:41
to provide, and and then
1:44
our other job is to understand, okay,
1:46
the people who are coming to you,
1:48
what context are they coming with, or
1:49
what problems are they coming with,
1:52
and to kind of sit in their heads and
1:54
kind of and then from that lens look at
1:56
it and think okay, now if I were to come
1:59
with that sort of a problem, how would I
2:02
perceive this particular page or product
2:05
or app? How would I interact with it?
2:07
Where would I get stuck? What would I
2:09
kind of, you know, be um, you know,
2:12
confused about or what would I what
2:14
would make me hesitant? Um, and and so
2:18
that's kind of, you know, what we do.
2:21
Um,
2:22
our
2:23
focus is very much on using behavioral
2:26
psychology to enhance um, the funnels.
2:30
Uh, and that's the biggest driver that
2:33
we use.
2:34
Um,
2:35
so that it's
2:36
which is why I said it's very, very
2:38
dependent on the actual people on both
2:42
sides and what their, you know, states
2:44
are and needs are and product is.
2:47
Um,
2:48
and so that's how we kind of then figure
2:50
out okay, what's what does that
2:52
particular sales funnel look like? And
2:55
then how do we kind of make sure that
2:57
that, you know,
2:58
pathway is seamless.
3:01
>> Yes, along the whole sales funnel,
3:03
right?
3:04
>> Yeah, exactly.
3:06
>> Okay, so from the audience what who who
3:09
that your client is actually generating
3:12
to the final sale, which is
3:15
>> Yeah.
3:16
>> Okay.
3:17
>> Yes, yes.
3:18
>> Very good. I guess most of your clients
3:20
are focused on actually building an
3:22
audience.
3:24
>> So, um,
3:26
not really, to be honest. We generally
3:29
um,
3:29
work better with clients who do have uh,
3:32
some sort of an audience. Uh,
3:35
because um,
3:38
uh, when we talk about CRO in
3:40
particular, which is conversion rate
3:42
optimization, then
3:44
uh, when it comes to things like AB
3:46
testing, you need a particular volume of
3:49
traffic to be able to do proper AB
3:51
testing.
3:53
Um otherwise, you're not going to hit,
3:54
you know, statistical significance.
3:57
Um and then to be honest, it it it ends
3:58
up being a waste of time and effort and
4:01
money for, you know, the clients. So,
4:04
for for those guys, I generally tell
4:07
them straight up that this is not for
4:08
you.
4:09
Um so, there's no, you know, point in
4:12
um
4:13
doing this all together. Uh
4:16
it's this is this service is not, you
4:18
know, best fit for them. Um there are
4:21
other things that they can do that are
4:24
better fit for them before they hit that
4:26
particular
4:28
um
4:28
you know,
4:29
count of traffic. Um and those are your
4:32
low-hanging fruits, your your simpler uh
4:35
things that you can fix, right? When
4:37
you're When we have tools like Hotjar
4:41
and and Clarity where we have heat maps
4:43
and session recordings, you can already
4:46
see users interacting. So, when you
4:48
spend time just looking at that data and
4:51
see where your users are getting stuck,
4:54
what, you know,
4:55
um
4:56
how are they interacting with the
4:57
platform? When you look at like When you
5:00
sit and you genuinely watch like 20, 30
5:03
of these,
5:04
um [clears throat] and not just
5:05
generally watch like you're watching TV,
5:07
you know, you look at the data and you
5:08
think, "Okay, I seem to be losing a lot
5:10
of people in this particular part of the
5:12
funnel, right? People come to my home
5:14
page, people come to the PDP, and they
5:16
add to cart, but then I lose people,
5:19
right?" The it doesn't go from add to
5:21
cart to checkout. So, So, you sit and
5:24
watch, you know, the session recordings
5:26
of that particular part of the funnel
5:28
and you see what exactly seems to be
5:30
happening when people come to this page.
5:32
What do they see? Um is it something,
5:35
uh you know, different to what they've
5:37
seen before? Is it um
5:40
you know,
5:41
um
5:42
a different in experience from desktop
5:43
to mobile? Because a a of times people
5:45
are looking at blended data. They're not
5:47
looking at separate numbers for for
5:49
mobile versus desktop.
5:52
Um it's also, you know, when we're
5:54
designing stuff, we're designing stuff
5:55
on our nice big screens and, you know,
5:59
we think it's all responsive, but when
6:01
you open it on an actual, you know,
6:03
average phone, things are getting cut
6:06
and it's difficult um to open the
6:09
keyboard and it's annoying to type at
6:11
times. So, seeing those recordings
6:14
really like opens up, you know, the view
6:16
for you and you're like, "Oh, that's
6:18
why." Because people are struggling so
6:20
much to type. It's like, "Ugh, this is
6:22
too annoying. It's not worth it. I'm
6:23
out." Right? So, you don't need AB
6:26
testing for that. You don't need to buy
6:28
or spend like a thousand dollars or a
6:31
tool and like spend three weeks of
6:32
testing. You can just watch your session
6:35
recordings, which tools like Clarity do
6:37
for free, and go and fix your design,
6:40
right? It's it's very very
6:42
cost-effective solutions.
6:44
Um
6:45
So,
6:47
one thing but but again, you do need a
6:49
certain
6:50
um you know,
6:53
a bare minimum of traffic so that you
6:55
can at least see what is happening with
6:56
the users.
6:58
So, I would say that we generally work
7:00
um
7:01
better when especially when it comes to
7:02
like these sort of like long-term
7:04
programs when it when we talk about like
7:07
AB testing and iterations better with uh
7:09
growth stage businesses who do have um
7:13
you know, a good um
7:15
you know, 50-odd thousand 100,000 users
7:17
per month. Or if people are completely
7:21
in their infancy and they're building
7:22
the product and they want to just kind
7:24
of get it right off the bat. Um so,
7:28
that's usually also sometimes where uh I
7:31
will, you know, um
7:33
get uh people will reach out to kind of
7:36
be like, "We want to go in with the
7:38
right sort of experience. Um
7:41
so,
7:42
we will like to get it audited and
7:45
improved now. So, then we're kind of
7:47
involved in the audit process
7:51
and doing a lot of that sort of you know
7:52
testing from a user perspective and user
7:56
research perspective.
7:59
What does that What does that experience
8:01
look like? Because again, what happens
8:02
is so many times we're so close to the
8:04
product
8:06
and we're the ones building it. We have
8:07
all the knowledge. So, we think yeah, I
8:10
get it. It makes sense to me.
8:12
But but that's because we're in it, you
8:13
know, all day.
8:15
The average person who's just seen it
8:17
for the first time just looks at it and
8:19
goes like
8:20
Huh?
8:21
What? I I I don't get it.
8:24
You know, so it's it takes a second.
8:27
So, I think I think those are like the
8:29
two sets I would say
8:31
are the best fits when it comes to us.
8:35
>> You are mentioning
8:38
some audience size is necessary to start
8:41
optimizing. So, do you have any number?
8:45
>> Yeah, I would say
8:47
when you have about anywhere between 50
8:50
to 100,000 monthly active users, then
8:53
that's a good place to kind of get
8:54
started
8:56
with
8:57
anywhere between your you know,
9:00
low hanging fruits and optimizations to
9:03
as you go towards 100,000,
9:06
then that's a good place to start the
9:07
A/B testing as well.
9:10
>> And in a sales funnel
9:13
Do you have
9:14
>> Yeah.
9:15
>> Do you have more numbers about what is a
9:17
bad sales funnel? What is a good one?
9:19
What is the good conversion rate? How
9:22
which improvement
9:23
>> That's a really good question. That's
9:25
that's a really good question actually
9:27
because
9:29
It's really funny when people kind of
9:31
like you know, search what's a good
9:33
conversion rate. Most
9:36
average it says like 2 to 3% is a good
9:39
conversion rate. Um,
9:41
but
9:43
the problem is what's a good conversion
9:45
rate for what?
9:47
You know?
9:48
Uh
9:49
when you talk about data, benchmarking
9:51
and categorization is so so important.
9:55
So
9:56
when in terms of, you know, conversion
9:59
rate, the conversion rate for a fashion
10:02
website versus the conversion rate for a
10:04
SaaS platform,
10:06
um, versus the conversion rate for a
10:09
grocery platform
10:11
the the benchmark for good is extremely
10:15
extremely different, right? So
10:18
um, on a on a SaaS platform, you can go
10:21
and you can say, "Okay,
10:23
um,
10:24
yeah, a you know,
10:26
a 2% 3%, you know, conversion rate,
10:29
completely fine. Um, but then you you go
10:33
onto um a a website where you're looking
10:37
at, um
10:40
a fashion and apparel,
10:42
um,
10:43
or or you're looking or actually if
10:45
you're looking at, for example, things
10:47
like, um, consumer electronics, right?
10:50
Um, phones, you don't expect to convert
10:52
at 3%. You're going to convert at like
10:54
1%, 1.5%.
10:56
Um, especially when you're talking about
10:57
larger appliances. Um, you're talking
10:59
about like ACs and,
11:01
um, washing machines, right? So it it
11:03
really the
11:05
the benchmark for what is a good
11:07
conversion rate really varies industry
11:09
or good to good. Um, and I think that's
11:13
that's why when when you actually search
11:17
where you land in and how you're doing,
11:20
you you should be very careful about
11:22
looking at the right benchmarks so that
11:25
you don't feel like, "Ugh, I'm I'm doing
11:27
terribly because
11:28
you know, I'm at like 1% and this thing
11:31
says I should be at 3% um
11:34
because you need to be looking at the
11:36
right industry. Um there's a big big
11:39
variance um depending on
11:42
what is the actual service that you're
11:44
selling.
11:46
>> Mhm.
11:47
And what are the main steps in a sales
11:50
funnel in your
11:51
experience?
11:55
>> Uh
11:56
the main principle um is you know very
12:00
simply you want to create
12:04
uh
12:06
you know awareness. Um you create first
12:10
of all you know
12:11
and then you as soon as you have that
12:13
you want to create interest. So the
12:15
first thing you do is you you need to
12:16
catch the eyeballs. And as soon as
12:19
you've done that you need to kind of
12:20
create that interest. And I mean this
12:22
once people are on the platform.
12:24
Um right because um
12:27
I don't mean this in terms of ads and
12:29
stuff like that because
12:30
paid media and and marketing off the
12:33
platform that's that's not um
12:36
yeah what we do. Yeah.
12:38
>> Starting at the prospects.
12:40
>> Yeah. So you want to you want to then
12:42
capture their interest, right? Um
12:46
and you want them to kind of start
12:49
understanding and feeling like
12:52
oh that that seems like my problem,
12:54
right? Like it
12:56
what they're talking about is a problem
12:58
that I have.
12:59
And then immediately you want to start
13:01
creating that the desire and you want to
13:03
when you showcase the product it's like
13:05
oh man I wish I had that solution.
13:07
Or actually like that if I had that that
13:10
could really like sort sort out my
13:11
problem. And then immediately you want
13:14
to call them to action. So you want to
13:16
keep it very simple within these like
13:18
four things so that so that AIDA
13:20
principle is like very in in in in words
13:23
it's very simple, right? Um the
13:25
execution is where I think people
13:29
generally get complicated and then
13:31
there's so many frameworks out there and
13:34
people have like, you know, long
13:36
structures of like you have the hero and
13:38
the banner and the CTA of how the
13:40
wireframe of the landing page should
13:42
look like.
13:43
But at the end of the day for an average
13:45
person, it's this. You need my interest,
13:48
you need my desire, and you need my
13:50
action. That's all you need.
13:53
For me to actually be like, "Yes, I
13:55
would like like to take your service,
13:57
your product.
13:59
You have my interest, you have my money
14:02
or my details, my prospect. Let us
14:05
engage in this particular business."
14:10
>> So, in your opinion, as I understood,
14:12
the most difficult part is to find a
14:15
prospect, not really to turn them into
14:17
leads or to
14:19
go to the sales.
14:22
>> I would actually say it's usually to
14:25
get them to the second fold of the page.
14:29
I think a lot of people do a fairly
14:31
decent job of getting the
14:34
you know,
14:36
there's a bunch of people who are really
14:38
good at creating ads and creating, you
14:41
know, bringing the traffic onto the
14:43
platform.
14:44
What they're not great at is actually
14:47
converting that traffic and which is why
14:50
people lose so much of their money and
14:52
like they're they're constantly stressed
14:54
about their ROAS um, because the bounce
14:58
rates are so high and it takes a person
15:01
all of like 4 seconds to be like, "Not
15:04
for me." and they leave. The attention
15:06
span is so little.
15:08
The the services and the websites are so
15:11
many that you're competing for every
15:14
millisecond.
15:15
Um, so if you're not like
15:18
just really laying it out for them,
15:20
um, your chance of like
15:24
getting their attention and getting them
15:26
to actually scroll lower
15:28
is is very very unlikely and and that's
15:31
your highest chance of actually getting
15:34
them to click the
15:36
there's very very few people who are
15:38
going to click on the CTA like right in
15:40
the first fold. Um
15:42
you know, no very few people are coming
15:45
fully convinced and being like, "Yeah,
15:46
this is why I'm here."
15:49
>> Exactly. And do you have maybe examples
15:52
to share of your most remarkable
15:55
interventions?
15:57
And clients?
15:58
>> Yeah, um
15:59
yeah,
16:00
I can I can share a
16:02
recent example
16:03
of an audit
16:05
I was running. Um
16:08
and this is
16:09
a health and beauty brand
16:12
of a client
16:14
and
16:15
they actually use
16:18
there were a couple of things that we
16:20
actually worked on. The most interesting
16:22
part was they had tremendous traffic and
16:26
they were getting so much traffic from
16:29
their blogs and literally none of that
16:32
traffic was converting. Right? And the
16:35
first time I met them, I was like, you
16:38
know, we were talking about stuff and
16:40
and by then it was just a first time
16:42
meeting. Um I hadn't seen, you know, a
16:46
lot of like their site and everything
16:48
and I was asking them, you know,
16:51
genuinely like when we talk about health
16:52
and beauty like content marketing
16:55
you know, works really well especially
16:57
because of all of these like content
16:59
your chat LLMs now and
17:02
when you tell people how to use these
17:04
ingredients and stuff especially when
17:06
you're talking about like organic skin
17:08
care and herbal skin care,
17:10
people want to know how am I going to
17:12
actually be using these? And they were
17:14
like, "Yeah, we we actually already do
17:16
all of that but to be honest, it does
17:18
nothing for our sales.
17:19
And I was like, that's
17:21
that's, you know, quite interesting that
17:23
it does nothing for your sales.
17:25
Um and eventually we did, you know,
17:27
start working together and um
17:31
second day in, I start I get access to
17:34
their stuff. I'm I'm I start auditing
17:37
everything.
17:38
And I look into the data
17:40
and they have tremendous traffic coming
17:42
in. Their, you know, traffic their um
17:47
ROAS is brilliant because people are
17:48
clicking and people are coming in, but
17:50
their ROI is terrible.
17:52
All right, because no one's actually
17:55
converting in terms of sales.
17:58
And I go to the site and I start looking
17:59
at, okay, what do these pages look like?
18:01
Why are people not converting? And I kid
18:04
you not, it's because these pages are so
18:07
detailed and they give out
18:09
complete recipes and everything.
18:11
And you know what they don't do? The
18:13
simplest thing is they don't link to any
18:15
of the products.
18:19
And I was like, you guys,
18:21
this is the bare minimum. What are you
18:23
doing? How How could you not do this?
18:29
And they're like,
18:31
you're this is
18:33
this you're leaving money on the table.
18:35
You And they were getting
18:37
a good 80,000 users just on their blog
18:41
per month.
18:43
This is not even their e-cars,
18:46
right? And then similarly, when we
18:48
looked at their homepage,
18:52
they were selling such high-grade,
18:55
high-quality goods.
18:57
Um and their
18:59
website was
19:02
it wouldn't
19:03
it wouldn't load. Their biggest problem
19:05
was that it was just a very, very slow
19:07
website. And I'm talking about a website
19:10
on the GCC internet, which is fast
19:12
internet, right? So,
19:14
imagine people trying to load it, you
19:16
know, on a slower internet connection,
19:19
on a 3G internet connection.
19:22
And I was like, you guys, the the
19:24
biggest problem is not even what happens
19:27
when, you know, people start scrolling.
19:30
The big The issue is people come here
19:32
and it takes the site like, you know, 3
19:35
4 seconds to to load. People don't have
19:37
that sort of patience.
19:40
If it takes this long, you already look
19:41
kind of like spammy. It's like, why is
19:43
it taking this long, right? When you're
19:46
selling products that are this
19:47
high-priced and you're
19:50
this, you know, slow, that that doesn't
19:53
match up. You The experience needs to be
19:55
premium. You need to look premium.
19:58
And so, we had to spend a lot of time,
20:00
kind of, you know,
20:02
chopping away all all the extra weight.
20:05
We We had to spend a lot of time, um,
20:09
rebranding the website a lot, um, kind
20:12
of
20:13
giving it that look and feel of of the
20:16
the premiumness,
20:17
um,
20:18
redesigning its its menu so that things
20:21
were actually like easily reachable.
20:24
They didn't have They On the homepage
20:26
itself, you know, they didn't have the
20:28
key categories that most people look
20:30
for.
20:31
They didn't have bundles. Like, the
20:33
best-selling products weren't like
20:34
bundled up, so their AOV wasn't like
20:37
driving up.
20:38
And
20:40
And I We were supposed to go into AB
20:42
testing, you know, in the second month.
20:45
In the first month, we did just the
20:48
minimum fixes, right? And this is before
20:51
we even went into AB testing.
20:55
In the minimum fixes itself,
20:58
we already grew their revenue by $15,000
21:03
per month. We haven't even gone into the
21:06
actual AB testing in CRO. I'm talking
21:08
about the bare minimum fixes.
21:11
Right? So,
21:13
now imagine the sort of potential that
21:15
this
21:15
company has once it actually starts
21:18
going into proper AB testing and we
21:21
really like start enhancing the funnel
21:24
much more.
21:25
Right? Um
21:26
and and that's the thing. It's just that
21:29
everybody is so into their funnel that
21:33
it just doesn't occur to them.
21:35
Um
21:36
I was literally on a call the other day
21:39
with um
21:40
another person.
21:42
Um
21:43
They've launched a new AB um or it it a
21:47
fairly new AB testing tool.
21:50
Um
21:50
and they were like
21:52
they had reached out, you know, to to me
21:54
to like test it out and they were like,
21:56
you know, share your feedback and stuff.
21:58
Um
21:59
and and so as I was going about, I was
22:01
just
22:02
I have this habit of kind of like, you
22:04
know, taking screenshots of like, okay,
22:05
what what does the user experience look
22:07
like outside of AB testing just as a
22:09
tool, like how would I use it?
22:11
And and so afterwards when I was getting
22:13
on a call with them, I was like, guys,
22:15
before I get into like, you know, how
22:17
the AB testing experience was, I have
22:19
tools I have like,
22:21
you know, opinions and um feedback on
22:24
the actual tool itself because
22:27
these people who have been running this
22:30
tool for 2 years now,
22:33
right? They have not realized that when
22:36
a person signs up for the first time,
22:39
even when they have set up something
22:41
during onboarding, a bar appears when
22:43
that unless and until a user closes that
22:46
bar, two actual CTA buttons disappear.
22:49
Now, because somebody's in that circle,
22:53
they don't see it, but that's that's
22:54
part of onboarding.
22:56
If I'm not able to click those buttons,
22:59
I actually can't set up my first AB test
23:01
campaign. So, imagine from a from a
23:04
user's perspective, they're now fully
23:06
confused. They're like, I thought I
23:08
thought I actually did do the setup, but
23:10
now I don't know where to go. What do I
23:12
click? Do I reach out to support? What
23:14
do I do? And onboarding is the most
23:16
important part of your especially when
23:19
you're talking about like, you know,
23:20
SaaS tools like these.
23:22
And so, it's
23:24
that's what I mean. It's it's very It
23:26
seems like tiny things. It seems like
23:28
basic things.
23:30
But when you start auditing, when you
23:31
start like working with, you know, these
23:34
companies and clients,
23:36
you realize
23:38
it's everywhere. It's It's just a matter
23:40
of coming in with a fresh pair of eyes.
23:45
>> Exactly. And what would be uh for
23:47
example, I don't know, maybe your top
23:48
three, top five tips
23:51
for anyone that tries to
23:53
um improve their sales funnels.
23:56
>> Um I would say
23:59
best thing is to
24:02
first of all, watch uh or sit and watch
24:05
an actual user interact with it. That's
24:08
your That's the best insight that you
24:10
can get.
24:11
Um because then you really see what, you
24:15
know, the experience is like. And if you
24:17
can't do it live, at least watch like,
24:20
you know, user recordings um and stuff
24:22
like that.
24:23
Um when you are doing, you know, your um
24:28
design and stuff, don't look at the
24:30
responsive version on your desktop. Open
24:33
it up on your phone, an actual phone
24:36
with that Wi-Fi 3G connection. Open it
24:39
on multiple devices. Don't just open it
24:41
up on like a nice, you know, latest
24:43
iPhone. Open it on the crappy middle, uh
24:47
you know, old Android and see like how,
24:50
you know, is the thing getting cut um on
24:53
a screen?
24:54
Um
24:54
am I actually able to like access it or
24:57
not.
24:58
Uh is does this does it you know bar
25:00
actually scrolls can somebody fill in
25:02
the information. It really makes it
25:04
really makes a big difference.
25:06
Very regularly please do your website
25:10
speed test because
25:11
you don't realize but as we're doing
25:13
like changes in the sites sometimes
25:16
an addition you make or a subtraction
25:19
you make can highlight um
25:22
or you know enhance
25:25
uh something that was already there
25:28
um and wasn't really like um
25:33
wasn't really showing up before
25:35
um or it could be the new code but that
25:37
can significantly add um a lot of
25:41
load to the speed of your website and
25:45
that has um
25:47
really bad ramifications um for your
25:50
site uh both in terms of ranking and in
25:52
terms of experience so just you know do
25:54
a regular check on that.
25:56
Um and
25:58
keep expe- trying to go through your
26:01
website as your customer. Forget that
26:05
you know stuff. Think of it like if I
26:07
knew nothing how would I do it? If I
26:10
came if I was very irritated or if I had
26:14
a really bad day and if I was already
26:16
super annoyed and then I you know looked
26:19
at this
26:20
and I had very little patience what
26:22
would trigger me? You know when you
26:24
start coming at it from like all these
26:26
like different mindsets you start
26:28
noticing like the tiniest things and and
26:31
that helps you kind of create the best
26:33
possible experience for your users and
26:36
you're able to like you know fill all
26:39
the gaps and holes so that the user
26:41
doesn't have to you know face any issues
26:43
whatsoever.
26:45
>> Okay and
26:47
before we finish maybe you can tell me a
26:49
little uh more about your uh your ideal
26:52
client, uh your your service, like um
26:55
what you bring more uh
26:58
than your competitors?
27:01
>> Yeah, absolutely. Um
27:03
for us, uh
27:05
our main expertise, uh like I said, is
27:08
um
27:09
more than anything is the fact that
27:12
our work is
27:14
based not just in UX/UI and the
27:17
experience of that, but also in
27:21
actual behavioral psychology practices
27:23
that drive these, you know,
27:26
um
27:27
things. Um
27:29
in addition to my own experience, I have
27:32
been an operator in the industry for
27:35
over 11 years. I worked in um Delivery
27:38
Hero, I worked in the Alibaba Group,
27:40
I've been in the e-commerce, q-commerce,
27:42
B2B. Um I've led uh commercial teams,
27:46
I've led growth teams, so I've I've been
27:49
an owner of a P&L, so I know what it's
27:51
like when, you know, the revenue is
27:54
leaking. Um I understand what it's like
27:58
um
27:59
to to, you know, to really need to hit
28:01
particular numbers. Um
28:04
and and how much [clears throat]
28:05
profitability
28:07
um and the bottom line numbers matter,
28:09
so for for me, I understand like
28:13
the the ROI and and making every
28:15
particular number, you know, count. Um
28:19
and because I actually started off in
28:21
data, I have quite a bit of expertise um
28:25
in that as well. Um and our team is
28:29
incredibly
28:31
um you know, talented um
28:33
in terms of like product design and um
28:36
programming. Um so it's it's a very um
28:40
I would say
28:42
enthusiastic and um talented group of
28:45
individuals. Um and because it's a
28:48
boutique consultancy, we don't usually
28:50
take on
28:53
a very large number of clients. So,
28:54
we're very selective about, you know,
28:56
who we work with.
28:58
Um
28:59
we only work with people and products
29:02
that we truly believe in.
29:04
We're very
29:06
clear about, you know, the sort of
29:07
practices
29:09
we will work on where we only work with
29:11
on, you know, ethical UX. We don't
29:15
work with dark patterns
29:18
or any sort of, you know, manipulative
29:20
like practices in in terms of
29:23
UX/UI. So,
29:25
we're very clear that any, you know,
29:27
company or partner that is looking for
29:30
something like that, we're we're not,
29:32
you know, your your
29:34
people.
29:36
And yeah, but but if you are looking
29:38
for, you know,
29:40
a genuinely
29:41
good experience for your user, something
29:43
that is is long-lasting,
29:47
then yeah, Precision is definitely
29:50
something you should have.
29:54
>> Okay. Well, that was very intere-
29:56
interesting talk. Thanks a lot for all
29:58
these details.
30:00
And
30:00
>> Thank you. Yeah, it was really nice.
30:03
>> Okay. So, really nice. And of course, I
30:04
encourage everyone to check out your
30:07
your website and your services if, of
30:09
course, they qualify to
30:12
potentially be one of your clients.
30:14
>> Yeah, I mean, we we offer
30:17
a free mini audit
30:19
to most people. Yeah, yeah. So, you can
30:21
go ahead and you can request it.
30:24
And we'll tell you in that itself if you
30:28
qualify or if you don't qualify.
30:31
You can mention your details. Again,
30:33
we're very we're very transparent about
30:35
that stuff because
30:37
we also don't want to kind of, like, you
30:40
know, like I said, not interested in
30:43
taking money or wasting your money
30:46
either. But yeah, if you we do offer
30:49
like a free mini audit at least we are
30:52
right now for the summer. So if you you
30:55
can go on to the website and request one
30:57
from there.
30:59
>> Okay, sounds good. Thanks a lot, Tamara.
31:02
>> Thank you.
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