How to Close Deals Targeted Outreach Strategies That Actually Work in 2024

Pipeline is everything. That's Osnat Lidor's starting point — and after leading marketing that took one company from $600K to $2M in a year and another from $5M to $35M ARR in five years, she's earned the right to say it. In this episode of Build With What You Know, I sit down with Osnat, founder of Demand Gen Studio, to talk about what actually works in B2B growth right now. We cover why cold email is effectively dead, why phone calls have made a surprising comeback, how identity-based website visitor tracking is changing outbound, and why AEO — AI Engine Optimization — is now as important as SEO for any B2B company that wants to be found. 🔗 Demand Gen Studio → https://demandgen.studio Subscribe for more conversations on online business, enterprise technology, and digital expertise. #B2BMarketing #DemandGeneration #GrowthMarketing #AIMarketing #BuildWithWhatYouKnow #SalesStrategy #Outbound #SEO #AEO #StartupGrowth