How To Craft A Rowing Newsletter That Keeps Readers Hooked And Coming Back!

29,000 Facebook group members. A global subscription business. A weekly newsletter that closes sales every Friday. All built around one very specific niche: rowing for people over 40. In the latest episode of Build With What You Know, I spoke with Rebecca Caroe, founder of Faster Masters Rowing, about what a real niche digital product business actually looks like under the hood. What we covered: → How she runs a subscription LMS with LearnDash and MemberPress on WordPress → Why she streams live to Facebook, YouTube and Instagram simultaneously using Streamyard — and turns each stream into a podcast episode → How her Friday newsletter drives the majority of her sales, sent at 2AM Eastern to catch weekend readers → Why community-generated photos of real 40+ rowers outperform any stock image → How she used an AI citation tool to score her website's visibility and identify exactly which pages to create next One thing I hadn't considered before this conversation: in a niche this specific, your community IS your content strategy. Full episode → https://youtu.be/51kyHz_SSSc Rebecca's platform → https://fastermastersrowing.com/ What's the most underrated content asset in your digital business? 👇