0:00
So yeah, actually do you have some
0:02
actionable tips to optimize content to
0:06
to appear in these uh new search engines
0:09
like the generative AI databases?
0:13
>> So the things that I've found that's
0:15
worked for me and so keep in mind that
0:17
this new website that I've built out,
0:20
this is only like 8 months old. This
0:21
website is super super um super fresh,
0:24
but it's still getting mentioned. I've
0:26
got some screenshots and stuff that I'll
0:28
show show you. It's still getting
0:30
mentioned in um in uh my website's still
0:33
getting mentioned in AI mode and chat
0:35
GBT is still getting cited and I think
0:39
I kind of felt like from the start like
0:41
when they whole when the whole you know
0:43
new kind of era with SEO came out I
0:46
didn't feel like Google and these search
0:49
engines would do anything too too too
0:52
differently to filter and to find
0:54
businesses that they they already have a
0:57
a system that works for them which was
0:59
traditional SEO. I thought that what
1:01
they're going because it doesn't make
1:02
sense to invest all this time, money,
1:04
energy for 20 years building up this
1:06
thing that filters out bad results and
1:09
brings, you know, good results to the
1:10
top. It doesn't make it doesn't make
1:12
sense to just completely get rid of all
1:13
that. I think what they are going to do
1:16
and what they've done, they've actually
1:17
explicitly stated it in their
1:19
documentation recently, is that it's
1:21
still the traditional engines just with
1:23
a few twists kind of thing. So, the
1:25
thing that I always focus on with SEO is
1:28
always it's going to come down to the
1:29
quality of your content. That's going to
1:31
be one of the number one factors that
1:33
will get you cited both in traditional
1:35
SEO and getting cited in um in
1:37
whatchamacallit in the AI SEO, if that's
1:40
what you want to call it. Um, now
1:42
specifically, what I do think helps with
1:45
the AI SEO side of things, um, if that's
1:48
what you want to call it, or GEO,
1:49
whatever it's called, is I think that
1:51
page structure matters a lot. I think
1:53
you need to try your best to get rid of
1:56
lots of the fluff and I think you need
1:58
to be quite direct with what you're
2:00
saying. I think you need to make it easy
2:02
for the search engines and these AI
2:04
engines or whatever to pick up the
2:06
answers. So, I think you need to just
2:08
get straight to the point. I think that
2:10
you also need to be super credible and
2:13
you need to both reference a lot of
2:15
statistics and data and have your own
2:18
statistics and data and case studies
2:20
that you can site within your own
2:22
content. So that only because the thing
2:25
is now everyone has the ability to press
2:27
enter on chat GBT with a little prompt
2:29
and they can all create um articles. If
2:32
they if you write a 1500word article,
2:34
boom, it can do that. But what it can't
2:36
do is create your own experience that
2:38
you've had and your own flavor or
2:40
methodologies that you've um come up
2:42
with and put that into the content.
2:44
That's something that's unique to you.
2:45
And I think that if you're able to
2:49
incorporate, yes, the fundamentals of
2:51
SEO with your own spin, your own case
2:52
studies, your own experiences, your own
2:55
mental frameworks and stuff like that, I
2:57
think that's what um that's at least
2:59
what's working for me. And mine's
3:00
already getting cited in the AI mode and
3:03
all of that stuff. And it's it's with a
