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Stop Making Videos. Start Building a Video System: Jevoy Palmer on Video as a Business Asset
Jun 29, 2026
Most businesses treat video as a social media task. Jevoy Palmer treats it as a business system — and the difference is everything. In this episode of Build With What You Know, I sit down with Jevoy Palmer, founder of Palmer House Productions, to talk about how video content can cut onboarding time, reduce repetitive questions, generate inbound leads for years, and build a brand that works while you sleep.
We cover how to define your niche before hitting record, why evergreen video is like a stock market investment, the caption mistakes that kill engagement, and why most creatives fail in business not because of their craft — but because they never learned to sell it.
🔗 Palmer House Productions → https://www.palmerhouseproductions.com
📸 Instagram → @palmerhouseproductions
▶️ YouTube → https://www.youtube.com/channel/UCe7_R47Klv_JdupA1exogMw
🎵 TikTok → @palmerhouseproductions
📘 Facebook → https://www.facebook.com/profile.php?id=100092553086353
💼 LinkedIn → linkedin.com/in/jevoypalmer/
Subscribe for more conversations on online business, enterprise technology, and digital expertise.
#VideoMarketing #ContentStrategy #VideoProduction #OnlineBusiness #BuildWithWhatYouKnow #ContentCreator #EvergreenContent #VideoSystems #DigitalMarketing #CreativeBusiness
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0:00
that now.
0:01
>> Yeah.
0:02
All right, you wait. So, you are helping
0:04
clients making better videos, correct?
0:10
>> Yes. Yes. I
0:14
I would like to think of it less of
0:17
making clients better videos and more of
0:20
helping clients solve problems with
0:22
videos. Because a lot of clients right
0:25
now, when you
0:28
tell them they need to make video, they
0:29
assume strictly social media, the Tik
0:31
Tok, the dancing, the the silly things.
0:34
But I go
0:36
there's so much more to video. I see
0:38
video as an asset for the business,
0:41
right? So, if you're Nordstrom and you
0:44
just hired a new floor person, instead
0:46
of picking someone from the current
0:49
floor and having them train them for 2
0:50
weeks, which is what we're used to, have
0:52
your backlog of recorded activities that
0:55
that main person has recorded, send that
0:58
to the new employee and they start day
1:00
one knowing how to fold the clothes,
1:02
knowing where the um fire extinguisher
1:04
is, knowing where everything is before
1:06
they've even begun cutting down on time
1:09
and a bunch of other issues. Um and
1:11
also, when they have questions, they
1:13
know where to go without having to ask
1:14
someone. So, internally, using video
1:18
in that way can provide for more of an
1:20
asset than just the external use,
1:23
which of course is then the visibility.
1:25
You have this amazing product and
1:27
service, but nobody knows anything about
1:29
it cuz you haven't posted, right? So,
1:31
now it's But maybe you've posted, but
1:33
it's been all words and nobody's reading
1:35
anymore. So, how can you leverage video
1:38
and in a way that's just not
1:42
you talking. Right? Cuz a lot of people
1:44
just go I just go I'll post video, but
1:47
there's so much nuance to it. Like how
1:48
can we leverage your personality, what
1:50
your business is about, and your
1:52
audience to create the best video in
1:55
that moment and then continue to do that
1:57
and apply
1:59
the mechanism, the system, the framework
2:01
to it, right? And allow for that to be a
2:03
repeatable system in their structure, so
2:06
they're not constantly having to go back
2:08
to ground zero.
2:09
>> [snorts]
2:09
>> Um so I help video
2:12
um or I help business owners create
2:14
video systems essentially to leverage
2:16
the asset both internally and
2:18
externally.
2:21
>> What advice can you give to someone that
2:23
wants to start generating and using
2:26
videos?
2:30
>> Well,
2:31
it depends on who I'm talking to because
2:35
if
2:36
it is a
2:40
19-year-old Etsy jewelry designer,
2:45
then my video strategy is very different
2:48
than if you are a
2:50
band that's local to a neighborhood for
2:53
the last 20 years, well, we have
2:55
completely different goals here,
2:56
completely different audiences,
2:58
completely different tactics for
3:00
addressing whatever problem you're
3:02
trying to solve. Um but I guess my first
3:05
tip would be regardless of who they are,
3:09
go straight to what is the problem that
3:11
the video is solving. And once you've
3:14
started there, you can reverse engineer
3:17
all of the creativity within that
3:19
boundary. So,
3:21
if it's you're a tax
3:24
uh expert and you're like, "We are
3:27
talking to business owners doing 5
3:30
million plus in revenue only, nobody
3:32
else." Then that needs to be clear. If
3:34
you are the financial expert that's
3:37
helping people just with this video
3:39
figure out where to start with tax
3:42
filings for a new home or for, you know,
3:45
separating their assets from their this
3:47
or business um spending,
3:50
then all of that needs to be where it's
3:53
engineered from. So, what's the problem
3:55
and then from there pick a specific
3:58
person that you're targeting. So, don't
4:00
just speak to the ether, right? Um
4:02
because
4:04
you use YouTube, I use YouTube, and
4:07
every [clears throat] time we continue
4:08
to watch the next videos because well,
4:11
this person felt like they were talking
4:12
to me. Then you click on the video made
4:15
18 years ago and you're like, "Oh man,
4:18
I'm way behind." But it found you
4:20
somehow. The algorithm found you and
4:21
that's the power of the current
4:23
algorithm. Be specific to who you're
4:26
talking to because your person that you
4:28
need, your audience, the person that
4:30
it's for, it will find them. As it
4:32
[snorts] circulates and it figures out
4:34
who's interested in what and these
4:36
people have watch history, then you come
4:38
up. You could this could be your first
4:40
video, but you are now because your
4:42
audience is so niche at the top of the
4:45
list for someone else in a more
4:46
saturated market, right? Because you're
4:48
being very specific about who you're
4:50
talking to. So, just those three
4:53
specific tips I would give.
4:56
>> Yes, exactly. Start with the problem and
4:59
and build up from there. But
5:01
>> That's right.
5:02
>> You were talking about reaching
5:03
audience.
5:05
>> Mhm.
5:05
>> So, how do you optimize to actually
5:08
reach the audience?
5:16
You can optimize
5:18
>> Yeah, it's
5:20
And in the old days cuz I used to design
5:22
websites in Dreamweaver and SEO was
5:25
everything. Um now it's
5:28
the upgraded version is hashtag. You
5:31
know, hashtag everything. Now everyone
5:33
can find it. However, with video
5:36
no one is seeing the hashtags as much.
5:39
No one is searching with hashtags as
5:41
much. So, my advice is not to find your
5:44
audience.
5:48
It's to have your audience find you. So,
5:51
make as much content as you can. Put it
5:54
out there and then let it work like the
5:56
investment that it is. It is a long-term
5:59
like stocks investment. You are making
6:01
this video and in 5 years someone's
6:03
going to call you and go, "Hey, I I am
6:06
your new customer cuz you've solved my
6:08
problem and I like you. I trust you.
6:09
I've watched a hundred videos since that
6:11
one. How can I work with you?" That's
6:13
what the play is as opposed to how do I
6:15
release a video
6:17
and solve the problem the minute it's
6:19
released. That's not how any asset
6:22
creation system building works. You
6:25
revise, you edit. And so, as you're
6:28
realizing that, okay, I've saturated the
6:30
knowledge or the talking to the
6:33
first-time home buyers as a realtor, now
6:35
talk to the people who are more seasoned
6:38
home buyers. What do you have to say
6:39
about them? That opens up a whole new
6:41
lane of marketing and problem-solving
6:43
for you, right? And then from there go
6:45
to a different set and then let those
6:47
things work for you in the background.
6:49
So, 6 months later someone saw your
6:51
post, someone shared your post, and now
6:54
they're calling you because they
6:55
connected with how you delivered the
6:57
same advice that a bunch of realtors are
6:59
doing, but nothing is saturated when you
7:01
are what's important, not the realtor
7:04
market, right? It's like it's how you
7:06
deliver information. It's how you serve
7:08
people and the proximity. So, if you're
7:11
in Chicago, perfect. You better be
7:13
posting cuz the person in Seattle isn't
7:15
getting that business. So, you need to
7:17
make sure you have your own version of
7:19
five things to do when you first buy
7:21
your home checklist, right? Like
7:22
everyone needs those staples because
7:25
you're never going to oversaturate that,
7:27
no matter what anyone says. Because when
7:29
someone finds it for you, that's what
7:31
you're doing it for and it works while
7:33
you sleep. So, that's the dream, passive
7:36
income, right? So, passive marketing,
7:38
passive results. So,
7:42
>> I agree and yes, evergreen content is
7:45
generally I guess what most people
7:47
creating content should aim for. It
7:50
takes more time.
7:51
>> Right.
7:52
>> to first uh first build up a
7:56
good content base before you actually
7:59
get your audience.
8:00
>> Right.
8:03
>> And
8:04
um to come back to the the video.
8:07
>> Mhm.
8:08
>> How much video editing is necessary in
8:11
your opinion because you mentioned uh
8:12
starting recording more or less
8:15
everything.
8:19
>> It depends. It depends because there are
8:22
levels of video editing, right? There's
8:25
the video editing of um
8:28
putting captions, which is pretty basic.
8:31
You can download any app and do that.
8:33
The average business owner could do
8:35
that. There's AI that can transcribe the
8:37
audio and just put it there. So, the
8:40
barrier to entry for some edits now are
8:42
really low. Um the more dynamic things
8:46
that engage
8:48
and attract the user and increase your
8:51
view count, the whooshes, the um sound
8:55
design, the punch-ins, the zooms, the
8:57
graphics, that's where you should never
9:01
try to learn that skill. Just like any
9:04
good business owner, delegate.
9:06
Is it Fiverr, right? [clears throat] For
9:09
$50 a month, can you get all your
9:10
thumbnails done? Is it um
9:14
a friend of yours, a
9:17
a child that you're like, "Cool, you're
9:18
interested in this stuff. Could you I'll
9:20
give you 20 bucks a week to work on
9:22
this, right?" Like whatever it is,
9:24
figure out a way to outsource that. Um
9:27
especially if it's at that level, but no
9:31
not everyone needs flashy things.
9:34
There's plenty of videos out there where
9:36
people are literally happy to just
9:38
listen to you talk for an hour because
9:39
your information is so invaluable. So,
9:42
don't I guess whoever that is
9:45
I would be speaking to it's like don't
9:47
allow yourself to
9:51
neglect that, I guess. And so, if
9:54
the edit is just something you would
9:56
like, you think it would be cool,
9:59
then don't
10:01
deny your audience the information in
10:04
service to that cuz it then becomes a
10:06
little selfish, too, right? Like you
10:08
just can't help me because you're
10:09
worried about whether there's a whoosh
10:12
or a sound design, right? So, start
10:14
somewhere as you develop and the
10:16
marketing starts to work, well, then the
10:19
money shouldn't be an issue. Hiring a
10:20
proper editor at that point is good, but
10:22
if I was to start, I would just
10:25
film my videos and not worry about any
10:27
editing
10:28
and just maybe throw some captions on
10:30
there if it's going on social media cuz
10:32
a lot of people listen to this stuff on
10:34
mute. But, other than that,
10:36
the knowledge, the information, the
10:38
structure of the actual or I guess the
10:40
substance of the actual video itself
10:42
should be enough. So.
10:47
>> Exactly. And you mentioned the captions
10:50
so actually all the captions are
10:51
important because it helps uh still to
10:55
to
10:57
for your videos to rank, it help the
10:58
algorithms to
11:02
to to show your video to the right
11:04
audience and
11:06
>> Yes.
11:08
>> It is actually as important to have a
11:09
good caption as it is to have a a good
11:12
video.
11:13
>> Yes.
11:13
>> For different reasons. Um and
11:17
what are your tips for optimizing the
11:19
captions?
11:22
>> So, with optimizing the captions, the
11:26
biggest thing I notice is
11:30
what in
11:32
I guess web design
11:34
is called a heat zone, a heat map. Where
11:37
are the eyes looking? And so, if your
11:39
face is, you know, top thirds, then do
11:43
not put your captions right under your
11:45
chin.
11:46
You know?
11:47
Put them
11:49
at the bottom.
11:50
It's like the placement and composition
11:53
of your captions matters. There's also
11:56
this new trend of instead of just the
11:58
bottom lower thirds as we'd call them.
12:00
Um
12:02
the dynamic captions. So, making things
12:05
appear behind your head,
12:07
um to emphasize a point, right? When
12:10
you're just like, if you're thinking
12:12
about buying a house in 2026, don't. And
12:15
they put the word don't in big letters.
12:17
Sometimes it's better to emphasize
12:20
certain points, certain words, certain
12:23
things in bullets, um where you might
12:27
blur yourself for a moment just to bring
12:29
attention to the text itself because
12:31
that's what's more important cuz
12:33
nowadays screenshot culture is a thing.
12:35
So, if you've got a basically a nice
12:37
slideshow PowerPoint presentation for a
12:40
video, you're going to get a lot of
12:42
engagement, right? People are going to
12:43
be pausing, they're going to be
12:44
screenshotting.
12:46
And so, the more text information, not
12:48
just the captions of what's being said,
12:50
but actual text visual explanations as
12:53
to what's actually happening and
12:55
emphasizing the point are also just as
12:57
important as well as speed, duration,
13:01
size, all of that stuff. But, if you're
13:02
not a graphic designer, I guess the
13:04
biggest point is
13:06
to optimize captions, it's like anything
13:09
else, do the research. Um are people
13:12
really into yellow fonts right now? Or,
13:14
you know, cuz maybe your brand colors
13:16
are pink, purple, and green, but that's
13:18
not going to Nobody wants to read
13:20
rainbow text, right? So,
13:22
how can you optimize for not just your
13:25
audience, but also for your demographic.
13:27
If your demographic is 50 and older, 65
13:30
and older, then you better not have tiny
13:32
captions. Everything needs to be big old
13:34
bold letters, so they can easily read
13:36
it, right? So,
13:38
um and then if your demographic is the
13:40
younger generation, then you better have
13:42
fast quick cuts and smooth transitions
13:45
and all of that good stuff. But, with
13:48
the right understanding of who you're
13:50
talking to, that should be
13:52
a nice guiding point, so you don't feel
13:55
like you're starting from scratch there.
13:58
>> Yes, and understanding who your audience
14:00
is and optimizing for this audience.
14:05
>> That's right.
14:06
>> It's so important.
14:08
Mhm.
14:10
You don't have an audience before you
14:13
create content.
14:14
>> Yes. Yes, that's right. It's easy to
14:17
think you do
14:18
because we spent where the humans are
14:20
good at what we call simulation, right?
14:23
We can imagine the likes, imagine the
14:26
the conversations, imagine the comments,
14:29
and oh my goodness, they're going to
14:31
love this.
14:32
And then it's crickets because it's not
14:35
actually implemented or tested until
14:37
it's there.
14:39
Everything else in your head and what
14:40
you, you know, you could watch 100 hours
14:43
on how to ride a bike, but the minute
14:45
you get on it, that's when you actually
14:47
start learning how to ride a bike cuz it
14:50
feels funny and the handlebars and the
14:52
wind and the video mentioned this, but
14:54
it didn't mention it specifically for
14:56
your climate and your terrain and your
14:59
propensities and fears and things like
15:02
that, right? So,
15:04
um
15:05
I think
15:07
it's easy, yeah, for people to think
15:09
that they've got their audience pegged
15:11
without giving enough credit to
15:14
well, what data do you have to support
15:16
that outside of your own head going this
15:18
is my audience, you know? Um there's the
15:21
demographics, which are a
15:23
data point, but then you test within
15:25
your demographics. Then you find your
15:27
audience, right? So, you say, "My
15:29
demographic is
15:31
um
15:32
women in Canada, 50 and up with
15:35
disposable income." Great.
15:37
But, your audience
15:39
might be
15:41
vacation travelers as a whole.
15:43
>> [laughter]
15:44
>> And so, now your reach is more broad,
15:46
and you're actually able to make content
15:47
that's actually more unique. Um
15:50
and then specifically for them, and
15:52
they're not you're not competing with
15:53
trying to make a video that fits
15:56
everybody, cuz that's what I see a lot
15:57
now. It's people try to make the
15:59
all-in-one video. This video will give
16:01
you our store hours, the menu, the
16:03
manager's name,
16:05
and the restaurant
16:07
details, you know, and it's like, "No,
16:09
this video should just be about
16:11
where to park."
16:13
This video then should be about how to
16:15
line up properly, so we don't have
16:17
confusion. Then another video for um the
16:21
kinds of drinks that we serve, or
16:23
another video that highlights the
16:25
providers that we use to source our hops
16:28
for our beer. Like, whatever it is,
16:30
like, all of this stuff is unique, but
16:31
without thinking about it from these
16:34
different angles, you just get stuck
16:35
with, "Well, we make beer, and we don't
16:37
know what content to make." It's like,
16:39
you're a gold mine for content. You It
16:41
doesn't matter what you do, whether
16:42
you're a plumber, you make toothpaste,
16:44
you sell pens, you do 3D printing. And
16:47
that's the beauty of one of my niches is
16:49
my audience is anyone with a business
16:51
that wants or a message. If you have a
16:53
story to tell,
16:56
I will sell it for you. That's my job is
16:59
to sell your story. I use video as my
17:01
medium, but I could use
17:03
um animation, I could use drawing, I
17:06
could use any number of things,
17:07
photography, right? They're just the
17:08
tools in the toolkit. So.
17:13
>> And although the content the creation
17:16
strategy, so as you mentioned, you
17:17
should It's important to cover various
17:19
topics to not try to put everything at
17:22
once.
17:22
>> Yes. Yes.
17:25
That's right.
17:27
And
17:28
>> Are you actually doing some kind of
17:30
keywords analysis or what kind of
17:33
background work you do before putting
17:35
content out?
17:37
>> So,
17:39
I say
17:41
for most [snorts] business owners, I
17:43
would encourage you
17:45
to start from the heart because when you
17:49
do your research,
17:52
you're going to find one of two things.
17:56
One is
17:59
there's so much out there. You're going
18:01
to feel like you're not going to be able
18:02
to catch up. 6 million subscribers,
18:04
200,000 views. You're like, "Oh my gosh,
18:07
I've got one subscriber. Just made the
18:09
channel." You know, like
18:12
that's just not a good place to start
18:14
cuz you get that imposter syndrome and
18:18
you start comparing yourself.
18:20
And when I say start with the heart, I
18:22
mean if you just love your dogs,
18:25
figure out a way to incorporate them in
18:27
the content without making it about
18:29
them.
18:30
You know what I mean? So, if you're a
18:33
realtor and you're just like, "I love my
18:35
dogs and I don't know what to make." And
18:37
you see all these realtor pros and the
18:41
it's open-ended. You can make anything.
18:43
Just go, "Hey, do you love your furry
18:47
friend? Here are three materials I
18:49
suggest coating your new home floor with
18:52
to keep their paw prints from You know,
18:54
like to keep the scratches." Like that's
18:56
how you make it unique. Now you've
18:57
included your dogs in some B-roll.
19:00
You've shown some examples. You've shown
19:02
your expertise and you've appealed to
19:04
all of the pet owners. Like it's a
19:05
goldmine, right? So, I encourage people
19:08
to start with where they're at. If you
19:09
love fishing as a plumber, you're just
19:11
like, "Hey,
19:13
here are three things that every kitchen
19:16
should have just like when I go fishing,
19:18
here three things I can't not have in my
19:20
tackle box. You need a this, you need a
19:22
that, and you need a that. Boom. Now
19:24
they're like, "Oh, this guy's awesome.
19:25
He's the plumber that's the fishing guy.
19:27
He's the plumber that's the NASCAR guy.
19:29
He's like all of the things that are
19:32
the things that make us individual and
19:34
human are the selling points. And so,
19:37
starting there instead of doing research
19:39
on everybody else is doing, like it's
19:42
just going to discourage you. So, start
19:44
with what you know, then refine it with,
19:46
"Okay, maybe I shouldn't just talk
19:48
about, you know, uh Veggie the Dog all
19:51
the time cuz, you know, the engagement's
19:53
going down, people are getting tired of
19:54
it." And just change it. Instead of
19:56
going, "I should have not," just go,
19:57
"Okay, I'll try something new." Right?
20:00
What have you learned from the postings
20:01
from there? Follow the data once you
20:04
have some as opposed to finding data to
20:07
feed this non-existent audience. Cuz
20:10
you're going to be It's going to be a
20:12
problem. You're going to be like, "I
20:13
posted the things for them and they
20:14
aren't" Well, that was never what they
20:16
cared about to begin with and you didn't
20:18
listen. It'd be like the current
20:20
situation with movies, right? Marvel,
20:22
their fans hate their stuff. They're
20:24
just like, "This is not it." They're
20:25
just like, "You don't want more girl
20:28
female superheroes being sad?" And
20:31
you're like, "No, I want strong dudes
20:33
punching things."
20:34
And so, they're being tone deaf and it's
20:36
showing in their numbers, right? And so,
20:39
doing that or imagining that there's
20:41
some audience out there for this
20:43
particular unique
20:45
superhero when there isn't. The data
20:48
isn't even there to support it, right?
20:50
So, um but it's somebody's passion
20:52
project. So, that's the fine line to
20:54
walk with following the the passion and
20:56
the heart and where your interest is.
20:59
It's just that's where I initially say
21:00
start, but then
21:02
do a batch of
21:04
10 to 15 inputs and then start refining,
21:07
right? It may be those 10 to 15 inputs
21:10
are
21:11
over the course of a week, maybe they're
21:13
over the course of 2 months, whatever it
21:15
is, depending on the frequency and what
21:18
you would like your audience to be.
21:21
Then yeah, now you know, you're like
21:23
maybe posting every week might be what
21:25
my audience want, but I can't That's not
21:28
sustainable for my family, right? Like
21:30
you have to have the data too to for you
21:32
to go, okay, I I like that concept, but
21:35
it needs I can't do that or I can't
21:37
commit to that or that's been I might
21:40
have been too ambitious there, right?
21:42
So, um the best way to be honest with
21:45
yourself is to find out. And so, you
21:48
start with what you know, what you like,
21:51
what you've already invested in
21:53
and then go from there and what you
21:55
think people might appreciate from that
21:59
data that we've collected, so.
22:04
>> Yeah, exactly that that
22:05
I love that. That's why actually my
22:08
show is called build build with what you
22:10
know. And as you mentioned, everyone can
22:12
start with whatever they they they like
22:16
their passion is and try to apply it to
22:19
their business challenges.
22:21
>> Yes.
22:22
>> But
22:23
what we for example
22:24
we are not really mentioning their dogs
22:26
not making it about the dog, but making
22:28
it about
22:29
>> Yes.
22:30
>> the situations the business situations
22:32
that happen and can be solved
22:36
in any case.
22:38
Before we finish, maybe you have some
22:40
anecdotes you would like to share
22:42
of what happened with some of your
22:44
clients?
22:49
>> I have none prepared in this particular
22:52
context.
22:53
Um outside of the few client examples
22:57
that I've mentioned, but if there is one
22:59
that you would like me to target
23:03
or to think of in specific terms,
23:07
then I could probably narrow it down for
23:09
you.
23:10
>> For example, if you can think about the
23:13
video that you were the the most proud
23:16
of to have created for a client.
23:19
What was the challenge associated?
23:23
>> So,
23:26
the most exciting
23:29
challenging, interesting video I think
23:32
I've made
23:33
was
23:37
it was a commercial
23:39
for a
23:44
business consulting firm
23:47
and
23:50
they had these ideas. They really did,
23:53
and I loved their ideas.
23:58
And it was in my earlier days.
24:01
And
24:02
I just showed up and I shot just what
24:05
they wanted. This is before I sound like
24:07
I do now, so polished, so well know you
24:09
know, well versed in my craft.
24:12
But I wasn't always, and this is where I
24:14
get my data, right? So, I show up with
24:16
my camera and I'm like, "Oh, okay, you
24:18
want to shot of that? Okay, cool." And a
24:19
shot of I'm just happy to have a job, to
24:22
have clients, to feel like I I'm doing
24:24
the thing.
24:27
And they loved the video.
24:30
But I don't love the video.
24:32
And I was like, "This is interesting."
24:35
Because there's a time when you're the
24:38
business owner where you separate from
24:40
being the technician,
24:42
the person that does everything, that
24:44
fulfills the orders, and you just watch
24:46
other people fulfill the orders, and
24:48
you're just like, "Ah, they're not
24:49
wrapping it the way I would.
24:51
They're not doing it the way I would.
24:53
They're not Ah, but you you need to let
24:55
it be." And this was one of my moments
24:57
where I was just like the client
25:00
and what they wanted is that's their
25:02
division. That's I'm serving them. I'm
25:05
not here to be like, "Oh, but you could
25:07
color grade it with a teal and green,
25:09
and if only we could put the drone up,
25:12
and of course that would be cool. Of
25:14
course I would like that." But
25:17
if they're happy, then I should just be
25:20
happy. I should take the review, and I
25:22
should then, if I have a passion
25:23
spin-off I want to make of it, then do
25:25
that, but I shouldn't require my client
25:27
to provide that for me.
25:30
And so
25:31
it was one of my favorite videos, one of
25:33
the more challenging ones, but some
25:37
where along the line it taught me that
25:39
lesson, and I find it so interesting
25:42
because it's something that I think all
25:45
artists struggle with.
25:48
And I'm trying to get out of the seat of
25:50
artist and into the seat of business
25:52
owner now, so I'm I'm like, "Hey, I will
25:55
get all of you camera operators and
25:58
video editors jobs.
26:00
I don't want to do any more editing. I
26:02
don't want to do any more shooting. I
26:04
don't want to color grade another
26:05
footage if I have to.
26:08
But I would love to say that I brought
26:09
in 2 million in sales to the creative
26:12
community, right? By just helping them
26:15
sell their actual talents cuz they're
26:17
not very good at sales. They're good at
26:20
their passion. They're good at the
26:21
craft, but they're not good at selling.
26:23
And so I would rather
26:27
watch videos on sales and marketing and
26:31
business than watch another tutorial on
26:34
ISO or camera angles. And so I think
26:37
that that's the case for most business
26:39
owners. That's where their focus should
26:41
be, right? It's not in actually figuring
26:43
out how to create another job on top of
26:45
the jobs you already have to do. It's
26:47
how do you create a system so that you
26:49
can just work seamlessly and get more
26:51
output,
26:53
saving time and money, right? And so I
26:55
want to save time, I want to save money,
26:57
and I'm creating these systems in real
27:00
time, getting live data from my own
27:02
practice,
27:03
drinking my own Kool-Aid per se, and
27:05
then that way I feel better prescribing
27:07
it to my clients, saying, "Hey, drink
27:09
this cuz I've tried it. It works, you
27:11
know?"
27:12
Um
27:13
And so
27:14
yeah, hopefully that helps.
27:16
>> Yes, okay.
27:18
That was
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