Website Content Media Network Earnings Report: July vs. June

In this latest update, we analyze the performance metrics of our website content media network for July, comparing them against June's figures. This report covers insights into EPMV, overall earnings, website traffic, strategic developments, and future plans.

EPMV and Earnings Comparison:

July saw a further decline in EPMV, dropping to $5.16 from June’s $5.68. This decrease impacted overall earnings, which fell to $173.72, down from $204.53 in June. The reduction in earnings was also driven by a continued decrease in website visits, which dropped to 33,657 in July from 35,998 in June. This downward trend in both EPMV and traffic indicates the ongoing challenges we face in maintaining engagement and monetization effectiveness.

Breakdown of Ad Partner Earnings:

The earnings distribution for July was as follows:

• Ezoic: $139.17
  
• AdSense Mediation: $4.96
  
• Premium Ad Partners: $29.59
  

The consistent yet declining performance across these platforms underscores the need to diversify and enhance our revenue strategies further.

Detailed Analysis of Traffic and EPMV Decrease:

July’s performance reflected a continuation of the trends observed in June, with both traffic and EPMV experiencing further declines. The drop in traffic from 35,998 visits in June to 33,657 in July can be attributed to a combination of seasonal factors and the ongoing refinement of our content strategy. As summer progressed, user behavior likely shifted towards offline activities, contributing to reduced online engagement and lower website visits.

The EPMV decrease to $5.16 suggests that the ads served in July were less effective or less engaging for the audience. This could be due to a range of factors, including changes in ad bidding patterns during the summer months, as well as possible mismatches between the content and the ads being displayed. The reduced ad effectiveness, coupled with lower traffic, led to a further decline in overall earnings.

The combination of these factors resulted in a significant drop in revenue, highlighting the critical need to adapt our strategies to counter these trends. Moving forward, our focus will be on diversifying content, optimizing ad placements, and enhancing engagement to stabilize and improve EPMV and traffic levels.

Expanded July's Strategic Changes

July was a month of strategic content and channel growth initiatives. One of the key developments was the publication of the business course SAP Material Master Essentials Part 2: Processes and Procurement. This course is part of our ongoing effort to expand our educational offerings and cater to the growing demand for specialized knowledge in SAP systems.

Leveraging AI, we also initiated the creation of new business courses focused on SAP hot topics. This approach allows us to quickly develop and deliver relevant content that meets the evolving needs of our audience. By automating certain aspects of course creation, we can maintain a steady pipeline of educational content while ensuring it remains aligned with industry trends.

In addition to course development, we continued to grow our YouTube channels. Our primary channels,

• @ybdotdigital (English)
  
• and @yonumerique (French),
  

both centered on business and technology, saw further content expansion. The travel-focused channel @wcanifly, also experienced growth as we added more videos to be monetized on the Humix network.

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These efforts are part of our broader strategy to diversify content delivery platforms and enhance monetization across different channels, both on our own websites and those of other participating publishers in the Humix network.

Strategic Outlook: Plans for August

As we move into August, our strategy will focus on expanding and promoting our business courses, with a particular emphasis on localization in French and Spanish. Planned courses include PowerPoint 365: Slide Design and Beyond, Impactful Presentations: Strategies for Success, SAP Material Master Essentials Part 3: Trading Process Basics, SAP Material Master Essentials Part 4: Advanced Trading Processes, and SAP Material Master Customizing Part 1: Introduction.

We will also continue to leverage AI to create new business courses on trending SAP topics. These include courses on S/4 HANA Basic Navigation Tips, SAP S/4 HANA Integration with Excel, SAP Fiori: Essential Tips for End Users, and Key Differences: SAP S/4 HANA vs. ECC. These courses are designed to meet the needs of professionals seeking to enhance their skills in these critical areas.

Furthermore, we plan to keep growing our YouTube channels. Alongside @ybdotdigital and @yonumerique, we will also focus on expanding our travel channel @wcanifly and our new dogs-focused channel @dogsitterzlife. By creating more videos, we aim to increase our presence on the Humix network, boosting monetization opportunities both on our own websites and across other publishers' platforms.

Transition to Revenue Share Promotion Model for Udemy Courses

In March 2024, we made a strategic shift in our approach to promoting our Udemy courses. Previously, we were spending $65 per month on traditional promotion, which yielded minimal returns. Recognizing the need for a more effective and sustainable strategy, we partnered with a marketing company under a revenue share model. In this arrangement, we share 50% of our revenue with the marketing company in exchange for free marketing services. This revenue share model has allowed us to eliminate the fixed monthly cost and instead align our expenses directly with the revenue generated.

The impact of this shift has been significant. Since starting this partnership in March 2024, our Udemy earnings have steadily increased. For instance, in March 2024, we earned $114.43 (net earnings after withholding tax), which was a substantial improvement compared to the nearly non-existent revenue before the switch. April 2024 saw further growth, with net earnings of $168.73. Although there was a slight dip in May, with $42.82 in net earnings, the trend picked up again in June, where we earned $108.72. July brought in $47.93, followed by $24.61 in August. These figures demonstrate the effectiveness of the revenue share model, as we are now seeing consistent earnings without the burden of upfront marketing costs.

This transition has not only improved our financial performance but also freed up resources to invest in other strategic initiatives, such as expanding our course offerings and growing our digital presence. The revenue share model ensures that our marketing partner is fully invested in our success, as their earnings are directly tied to our revenue. This alignment of interests has proven to be a more effective way to promote our courses and drive growth in a sustainable manner.

Conclusion

July’s performance, marked by continued declines in traffic, EPMV, and overall earnings, highlights the challenges of maintaining engagement and monetization during the summer months. As we move into August, our strategy will focus on expanding educational content, leveraging AI, and growing our YouTube channels to stabilize and enhance our revenue streams. Through these efforts, we aim to reverse the current trends and position ourselves for sustainable growth.