Up next in 10
What if your biggest business asset isn't a new skill — but the 20 years of experience you already have?
In this episode of Build With What You Know, Louise Bartlett, founder of Beatnik Design, explains how she helps women over 45 turn decades of professional experience, skills and life experience into a clear business offer and a consistent online presence.
Louise explains why experienced professionals often underestimate their transferable skills when starting something new, and how her ROOT framework helps uncover the common thread connecting their experience, strengths, interests and new business direction.
We also explore how AI can turn that foundation into a practical content system.
Louise walks through her approach to capturing a founder's real voice, building a voice corpus, training an AI voice engine, creating content and connecting AI-generated copy with branded Canva templates — while keeping a human firmly in the loop for review and approval.
We discuss:
Turning decades of experience into a clear offer
Finding transferable skills you may be overlooking
Building confidence to show up online
Creating an authentic AI brand voice
Using AI without producing generic "AI slop"
Building a personal "second brain"
Automating social media content
Creating reusable Canva content templates
Why human review still matters
Building and refining AI workflows over 30, 60 and 90 days
Why experimentation and failure are part of the process
Louise's message is particularly relevant for experienced professionals starting a new chapter: don't be afraid of technology, build a strong foundation, and don't be afraid to experiment.
Connect with Louise:
Website: https://www.louisebartlett.com/
What experience or skills do you have today that you might be underestimating?
#AI #PersonalBrand #WomenInBusiness #Entrepreneurship #DigitalMarketing #ContentMarketing #BrandStrategy #AIMarketing
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0:01
Hello, Louise.
0:03
>> Hi, how are you?
0:05
>> I good and excited to learn more about
0:08
how you help people, if I understood
0:11
well, to package uh sellable content.
0:15
>> Uh yeah, great. So, I mostly work with
0:18
women over the age of 45. So, women
0:22
who've had 15, 20 years of career and
0:25
they're pivoting to something else.
0:28
What I normally find is they've had all
0:31
of that time they've never had to chase
0:33
customers. Customers always came to them
0:35
maybe because they were working in the
0:37
corporate environment. And so, the
0:39
biggest challenge they have is suddenly
0:42
they have to brand and market themselves
0:44
and that's the challenge they have cuz
0:46
they have no idea how to do that. So,
0:48
that's what I focus on.
0:51
>> [laughter]
0:51
>> Uh well, I'm not a woman over 45, but I
0:54
am also in that situation. I worked in a
0:56
larger corporation before and now I'm
0:58
working for my own brand and I have to
1:01
sell myself. So, I guess I am facing
1:02
some similar challenges.
1:05
What are the biggest associated
1:07
challenges you see and they are facing?
1:10
>> Um okay. So, I would say the biggest
1:13
thing and it's probably not uncommon to
1:16
you is it's challenging to be in front
1:19
of the camera, to show up and to
1:21
actually have something to say, to feel
1:23
like you have something to share. Maybe
1:25
you've had 15, 20 years in one
1:28
marketplace and you might be shifting to
1:31
something completely different, perhaps
1:33
being a yoga teacher or a nutritionist
1:35
or personal trainer.
1:37
Um
1:39
Not all of those skills are
1:40
transferable, but I think a lot of them
1:42
are and I think women tend to
1:45
underestimate what those transferable
1:47
skills are. So, they feel like they're
1:49
starting from scratch in a new area.
1:52
Um and they don't think about maybe they
1:55
have leadership skills, project
1:57
management skills that they can bring to
1:59
the table, and they really don't know
2:01
where to start in terms of marketing
2:03
themselves or how to position position
2:06
themselves in the marketplace.
2:08
Um so I help I have a background in
2:12
um brand marketing, design, advertising.
2:15
I started my life in San Francisco
2:18
during the dot com boom. So I built
2:21
loads of websites. Like you, I used to
2:24
work at SAP, and I was a software
2:26
designer. So I built uh
2:28
their self-service applications. And so
2:31
my journey started there. I've always
2:33
been really interested in technology,
2:36
but always um with the creative side as
2:39
well. So a lot of visual design. So I
2:42
think for women um
2:44
it's really how do I get started, and
2:47
they lack the confidence to show up
2:49
online.
2:51
>> Is that a confidence issue?
2:55
>> Um partially a confidence issue. I think
2:58
with the way things are moving so fast
3:01
in the digital space, they feel like
3:04
um the younger people are zooming past
3:07
them, and they feel like as they get
3:09
older, um they have less to say, they
3:12
have less transferable skills, or um
3:15
you know, they they have a lot of fear
3:17
of technology. And I think it's the
3:21
technology to me is agnostic. It doesn't
3:24
matter what technology you use. You have
3:26
to have a really strong foundation and
3:28
strong message to start with, and then
3:31
you can find a way to make everything
3:32
happen.
3:35
>> Yeah. So is it difficult to actually
3:37
find the transferable skills
3:40
that you have?
3:42
>> No, so when I work with women, I've
3:44
actually created a free um
3:47
lead magnet. It's called the root
3:49
framework, and it it really means taking
3:52
the time to think about all of the
3:55
skills that you have. So, looking back
3:57
at all of your previous roles, looking
3:59
at your hard skills, your soft skills,
4:02
um looking at your hobbies and your
4:05
passions, and some of the the stories
4:08
that you weave through your life. Maybe
4:10
you had um a sibling or a parent who's
4:13
passed away, and how you were resilient
4:16
through that process. So, it's really
4:18
capturing all of those things and
4:21
weaving a common thread throughout. And
4:23
I think the biggest difference between
4:26
younger people and
4:28
um especially women perhaps who've had
4:32
children and they've also had to nurture
4:34
and do all of the household things as
4:36
well, raising kids while having jobs.
4:39
Um
4:40
I think they have a lot of skills that
4:42
they don't think about that are
4:43
transferable into the new space. So, I
4:46
help women really dig down and create
4:48
that foundation and take those
4:50
transferable skills of being a nurturing
4:53
mother, um maybe being a a caretaker to
4:57
a um aging parent. Maybe if they have
4:59
lost someone, what does that resilience
5:02
look like, and really weave that into
5:05
their brand and messaging, so they have
5:07
that confidence to take them forward
5:09
into their new skill, their new new
5:12
area.
5:14
>> And how do you advise them to package
5:17
the skills?
5:20
>> Okay. So, I have been working with some
5:23
female founders, and I am creating a set
5:26
of AI marketing skills right now. Um so,
5:30
cloud skills that will help people with
5:33
the production side of things. So, as I
5:36
said, I started out in the dot-com boom,
5:39
so I'm not a stranger to technology and
5:42
using those tools to help and support
5:45
what I have to say naturally.
5:48
Um so what I'm doing now with women and
5:51
I have um three female founders I'm
5:53
working with right now. One is an EFT
5:57
tapping practitioner.
5:59
Um
6:00
one is a woman who's starting her own
6:04
mobile app and that is for people with
6:07
ADHD.
6:09
And uh another woman who is a yoga
6:12
teacher and she teaches menopause yoga.
6:14
So they're very distinct fields um but
6:18
they've shifted away from um what their
6:21
normal job would be. So they have um one
6:25
of them has a an actually a science
6:27
degree. Um one of them has a degree in
6:30
advertising and uh prop and set design.
6:33
Another one is a product manager. So
6:36
really digging deep into how to bring
6:39
those skills, but I think
6:41
um
6:42
in my work a- as a designer, I have to
6:47
really think about the process I'm
6:49
following. And for me, I really capture
6:52
the process. So I think sitting down and
6:55
mapping out from start to finish what is
6:58
the process you go through to complete a
7:00
task and that's what we want to capture.
7:03
So I'm helping women create skills in
7:06
different areas so that they can get
7:09
some help with research and marketing
7:11
insights in their field making sure they
7:15
understand what are the top trends going
7:17
on. So I've created a skill for that.
7:20
Um another skill is to help them write
7:23
some captions for their post. So a
7:26
LinkedIn post or Instagram post or
7:29
writing a newsletter.
7:31
So I created a skill to help with that.
7:34
And I've created a skill using Canva. So
7:37
I design um
7:40
templates vi- visually stunning
7:42
templates that match the user's brand,
7:45
and then connect those templates with
7:48
the other skills so that um
7:51
the AI can take a template that I've
7:53
designed and populate it with the
7:55
content that has been written. And so, I
7:59
have a little human in the loop, and if
8:01
I can share a slide, I can talk about
8:04
that a little bit more.
8:06
And [clears throat]
8:08
um
8:11
Just give me a moment here to set up.
8:14
Uh present.
8:18
Okay, so
8:24
um
8:30
Okay, can you see my screen?
8:32
>> Yes.
8:33
>> Okay, great. Um so, I will just share
8:36
with you this is how I'm working with
8:39
the human in the loop. So, it starts off
8:42
with capturing your real voice. And as I
8:44
said before, I have a framework. Let me
8:46
just share that quickly with you. It's
8:48
called the ROOT framework. Um and it's
8:52
to help female founders um
8:54
with too much experience to kind of
8:56
niche down. So, as I said, it goes
8:59
through and looks at the hard skills and
9:01
soft skills and your experiences,
9:04
then observing who who are the people
9:07
that are naturally drawn to you, what do
9:09
they ask you for, and what is really
9:11
easy for you to help people with. And
9:14
then how you orient yourself in the
9:16
marketplace, in the landscape, who are
9:18
the people who are doing similar work to
9:21
you, and then really finding the thread
9:23
that runs through everything. Now, I've
9:26
set up a series of skills. So, this is
9:29
what I'm building for my own
9:31
organization and taking on these
9:33
different roles. So, the marketer role,
9:36
the builder of the product and services,
9:39
the copywriter role, um the brand
9:42
strategist, and I have a strong
9:44
background in research, so that is a
9:46
continuous thread that runs through. So,
9:49
I'm helping people build out all of
9:51
these different roles right now, and
9:53
it's really focused on the brand and
9:55
marketing side of things.
9:57
But, how this maps out is really number
10:01
one, capturing the voice. So, this is
10:03
the foundation. It's capturing your real
10:06
voice, your stories, all of the layers
10:10
that make you you. So, all of the jobs
10:12
that you've had, the roles that you've
10:14
had, any volunteer work that you have,
10:17
all of these layers. And including
10:20
actually capturing a voice recording.
10:22
So, I've asked the people that I'm
10:24
working with to capture a 30-minute
10:27
segment of the way they speak. So, it
10:30
captures the phrases, the tones, the
10:33
words that you use,
10:35
and incorporates that into your brand
10:38
voice. So, once that has been captured,
10:41
then moving on to train the AI voice
10:44
engine to write like you, to sound like
10:48
you. And it's an iterative process,
10:50
because as it starts out, it's not going
10:52
to capture it 100%. So, you can feed
10:56
back and say, "Not like this, like
10:58
that." So, I encourage people to do a
11:01
weekly upgrade and say,
11:04
kind of capture a list of all of the
11:06
things that don't sound right, feed it
11:08
back into the engine.
11:10
Um and then the draft is where I help
11:14
create some Canva templates that feel
11:17
appropriate to the user, and then map
11:20
the templates
11:22
with the captions that have been
11:23
created. So, just creating some drafts.
11:26
And then here, I think is the most
11:28
important piece. It is
11:30
the guardrails that the human has set.
11:33
So, the human needs to
11:35
read the post, read the captions,
11:37
approve it, edit it, and change it
11:40
um before moving on and publishing that.
11:44
And then again, it's this
11:46
uh learning loop. So, um
11:50
updating the voice engine, and the loop
11:53
begins again. So, this is what I'm
11:56
working through right now with the
11:57
customers that I'm I have. Um and it's
12:01
been a really great learning process.
12:03
And for me, I'm I'm going through the
12:05
process myself, and um probably as you
12:08
know, I you're always the last to do the
12:11
things because you're busy working with
12:12
everybody else, but I'm going through
12:14
this process of as well. So, every time
12:17
I see a place or an area that needs to
12:20
tweak be tweaked or fine-tuned, I add
12:23
that to this loop, and that goes into my
12:26
content that I'm working with as well.
12:28
So, let me
12:30
stop sharing. So, that was my human in
12:33
the loop, and that's how I've been
12:34
working.
12:35
>> Basically, can you Basically, are you
12:37
kind of building or setting up AI second
12:41
brains for your clients?
12:42
>> Yes. Yeah.
12:45
So, I want to apologize. Can you hear my
12:47
dog barking?
12:48
>> No.
12:49
>> No, good. Okay.
12:51
It's just barking in the background. Um
12:54
yeah, so again, it's just really the
12:56
foundation in anything you start. If you
12:58
don't build it on a solid foundation,
13:01
it's it's never going to be stable, and
13:03
you always need to be feeding back into
13:06
that. So, I encourage the people that I
13:08
work with that every 30 days you're
13:11
looking back and updating and iterating
13:14
and feeding back into the loop. And it
13:17
could be um listening to your audience
13:20
and the the words that they're saying,
13:22
so you can add those specific words into
13:26
your marketing, into your messaging, so
13:27
it really relates.
13:29
But also, I think what's really
13:31
important to not sound like AI slop is
13:35
using the words that you use. Um
13:38
For example, I I grew up in the States,
13:41
in Boston. I spent 15 years in San
13:44
Francisco, and now I live in London, and
13:46
I've got a bit of a potpourri of a voice
13:50
and vernacular. And so, I think that's
13:52
really important. The way I speak um
13:55
gets integrated into my human loop.
13:58
Um and I think that's really, really
14:00
important to just stay
14:03
um
14:04
or just just to refine the messaging, so
14:06
it stays like you. I'm going to just let
14:09
him in, and he'll be quiet.
14:11
>> Yes. No worries.
14:13
>> Sorry about that.
14:15
Okay.
14:21
>> Okay, and then
14:22
what kind of content are you actually
14:24
producing with AI once you've had the
14:28
once you have this voice ready?
14:31
>> Mm. Okay. So, I'm using it to um create
14:35
a voice corpus. So, I'm setting that up
14:37
in Notion. Um and that really is the
14:41
Bible of
14:42
my business and my background, my
14:45
experience, my stories. So, there's a
14:47
voice corpus.
14:49
I am creating the workflow
14:52
from finding marketing insights, getting
14:55
some trends and ideas,
14:57
keeping a spreadsheet of those ideas to
15:00
tap into.
15:01
Um the next step then is creating some
15:05
content. So, I'm using it for um
15:08
Instagram posts, LinkedIn posts, um some
15:12
YouTube posts, and my newsletter. And I
15:16
have um a Substack, so I'm using the
15:19
Substack to for just brainstorming
15:22
ideas.
15:24
From there, uh um I'm setting up a
15:27
weekly schedule.
15:29
So, I'm getting an AI admin to help me
15:33
with the weekly schedule. And then
15:35
there's certain points where I need to
15:37
get involved and edit and copy and
15:39
update. And then I am manually
15:42
scheduling things to go out. Um and then
15:46
what I'm doing on a weekly basis is
15:48
feeding back I'm um speaking to into a
15:54
voice memo and adding my voice notes and
15:58
um refining, you know, my voice, the
16:01
words that I'm using. So, that's
16:02
continuously getting updated.
16:05
And
16:06
and then I'm just um
16:08
from that point on, every 30 days I'm
16:12
going back to review the content. So, I
16:14
I'm doing some um insights and data
16:17
points, what posts work well, what
16:19
didn't work so well, what can I refine,
16:22
what can I reuse, and um what could I
16:25
create a series of for next month. So, a
16:30
a lot of different things, but I'm
16:31
trying to keep it very small and compact
16:34
right now so that I can manage and
16:36
control it and refine it and get it
16:38
working to exactly the way I want before
16:42
I expand. So, I'm keeping it quite
16:44
simple.
16:45
Um
16:46
for example, the Canva
16:49
templates that I'm making, I'm creating
16:51
a carousel that's more educational
16:54
content. I'm creating a direct-to-camera
16:59
reel. And then I'm creating a B-roll
17:01
reel. So, I'm keeping them quite simple
17:04
with just three simple templates to
17:05
start. Um once I refine that and get it
17:08
working well, then I'll go to the next
17:11
step and maybe make it a little bit more
17:13
complex and add music and add some other
17:16
layers.
17:19
>> I don't really that's still a lot of
17:21
background work.
17:22
>> Mhm.
17:24
Yeah, it it definitely is it takes hours
17:27
of foundational work, but I think it's
17:29
so important because once you get that
17:31
right, everything else runs smoothly.
17:35
And and keeping that iteration in the
17:37
loop, keep going back to it and refining
17:40
so that um
17:43
at some point down the line in 3 or 6
17:45
months, it's working like a fine
17:47
finely tuned machine. But again, it goes
17:50
back to that foundation. If you don't
17:52
have that, your messaging will be all
17:54
over the place, your posts will be all
17:56
over the place, and there won't be that
17:58
common thread that runs through things.
18:02
>> Exactly. Do you have maybe some
18:04
some examples
18:06
of what worked or what does didn't work
18:09
with your clients?
18:11
>> Um so I cannot show you anything right
18:13
now cuz I'm in the middle of working
18:15
with them. Um and I have actually have a
18:18
call after this with one of my clients.
18:20
So we've we've created um some graphical
18:24
templates and I created them in three
18:26
different colorways. She's working in
18:29
Notion and she actually did a lot of
18:32
upfront branded strategy work. So we
18:34
took that work and fed that into um the
18:37
workflow that I'm creating.
18:40
And again, it was really important that
18:42
we were able to define where those
18:44
humans in the loop are. So her first
18:47
point is reviewing all of the content
18:50
and captions, things like that, and
18:53
on-screen text, and agreeing, yes,
18:55
that's right. And so in Notion, she's
18:58
going to set a flag that's um like ready
19:02
to review. And once she's reviewed that,
19:05
then the AI skill will pick it up and
19:08
design the Canva template. And then um
19:12
it's designed to send a message to her
19:14
to say, "Okay, the template's built.
19:16
It's ready for a review."
19:18
And right now we're finding that with
19:21
the templates, we just have to tweak
19:24
because there might be orphan text or it
19:27
it runs across another graphic. So,
19:31
for that we're working out the exact
19:33
character count that needs to exist on
19:36
each template type and refining that or
19:39
refining the font size so it doesn't
19:42
overlap or get in the way. So, that's
19:44
where we're working right now to refine
19:46
all of those little tiny things and it
19:48
is the devil in the details at that
19:50
point.
19:52
Um once that is done, then she will
19:54
manually schedule it and post it and
19:57
it's going out. And then separately she
20:00
has another tracker on the end that's
20:02
tracking conversion and insights and
20:05
comments and whatnot. So, the piece that
20:08
I'm working on with her is kind of slots
20:10
in the middle of that and and that's
20:13
what we're refining. And and as I said,
20:16
it it's going to take a few months to
20:18
fine-tune and get it right, but once
20:21
it's working, then that piece will run
20:23
on its own. And I think [clears throat]
20:25
for me, it's so important
20:28
to be able to use these tools to support
20:31
us so that we have time to go and do
20:33
other analog things. So, I I love
20:37
gardening. I love yoga. Um I have a dog
20:40
that I need to walk every day. I want to
20:41
be with my family. I want to take some
20:43
time off to do things.
20:45
Getting these systems in place allows me
20:49
extra hours to do all of those things
20:51
and that's what's important to me and
20:52
that's what success looks like for me.
20:56
>> Exactly. You are basically using AI
20:58
tools to
21:00
automatize some of the tasks you are
21:02
doing. Most of the time are all these
21:05
tasks related to sales and marketing
21:07
only?
21:10
>> Right now they are because that's my
21:12
area of expertise. I've a background in
21:15
user research, design, course building.
21:18
So I'm staying in that area for now.
21:22
I've been trying to use Fable before it
21:24
goes away in Claude. So I'm working on a
21:27
few things personally to map out my
21:30
financials for the next 3 to 5 years.
21:33
I've used it for admin tasks like
21:36
cleaning up my desktop because I have
21:38
thousands of files on it.
21:41
So I'm I'm focusing just on the brand
21:45
and marketing and kind of user research
21:47
areas right now, but I would love to map
21:51
this out further so it takes care of all
21:55
of the
21:56
the units in my business. But for now I
21:59
want to refine the areas that I know
22:01
most about.
22:03
>> Mhm.
22:04
So then what would be your three top
22:07
tips
22:08
related to sales and marketing
22:10
automatization?
22:12
Especially for women over 45 and
22:15
building their own business.
22:16
>> Yeah.
22:17
Yeah. So I would say first of all um
22:22
you really need that foundation in
22:24
place. You really need to be clear about
22:27
who you are and what you're doing and
22:30
what you're trying to do, what service
22:32
you're providing.
22:34
Um
22:35
I think that
22:37
don't be afraid of technology and I know
22:39
that's hard to say because a lot of
22:40
women I talk to that's their biggest
22:42
fear of technology. And really it
22:46
doesn't matter what tools you use as
22:48
long as you have a really strong
22:50
foundation, really clear message, and
22:52
you're solving a problem for a user.
22:55
All of the other stuff can be worked out
22:57
and you can ask for help and and get
22:59
help from other people.
23:01
I would say, um,
23:03
the other thing, especially for women
23:06
over 45, is feeling like you're too old
23:10
and it's too late to start learning.
23:13
And
23:14
I think that's a load of crap, if I'm
23:17
going to be honest with you, because
23:20
I take the standpoint of we have so much
23:23
experience and so much knowledge and
23:26
decades of knowledge that we can run
23:28
circles around younger people who have
23:31
the skill set. So, really, why not kind
23:34
of work together and help each other
23:36
out, because I have the experience, I
23:38
have the process, I have the systems.
23:41
I might not have all the the technology
23:44
know-how, but it's easy to find that and
23:47
easy to do that. So, um, yeah, I would
23:49
say just don't be fearful of technology,
23:52
have a really strong foundation, and
23:55
then just don't be afraid to experiment,
23:58
don't be afraid to fail. It's the only
24:01
way that you're going to learn. So, I
24:03
I never see anything as a failure or I
24:07
never lose. I either win or I learn the
24:10
lesson and
24:12
implement it next time.
24:14
>> Yes, exactly. Uh, move on.
24:17
>> Yeah. Yeah.
24:19
>> But yeah, that's how experience works.
24:21
Uh,
24:22
all right. And
24:24
And, um, so, regarding your core
24:27
business,
24:28
you are actually helping,
24:31
uh, so, women over 45 building their own
24:33
uh, business, uh, yeah.
24:35
identifying their skills,
24:37
building the confidence they they need
24:39
to actually start working on their, uh,
24:42
project and making this
24:43
at the beginning side project become
24:45
their, uh, main, uh,
24:47
occupation.
24:48
>> Yeah.
24:49
>> And what [clears throat] is the timeline
24:52
to, uh, to get from the basic idea, what
24:55
which is actually the contact with you
24:58
>> Yeah.
24:58
>> in your case, to uh,
25:00
reaching
25:01
the goal you've defined together.
25:04
>> Mhm. So, I'm working in 4-week sprints.
25:08
So, um
25:10
there's some upfront homework before we
25:12
start. So, on day zero, there's some
25:15
work to do to bring to the table, and
25:17
it's that the root
25:19
framework that I described earlier. So,
25:21
really digging deep and understanding
25:23
who you are,
25:25
uh what experience you bring, what are
25:28
you trying to do. So, working from
25:30
there, it's um
25:32
a 2-hour workshop to really dig deep and
25:35
understand all of the priorities and
25:38
goals, and then mapping out the next
25:41
steps, understanding
25:43
what platforms someone is using and
25:47
where they want to go. So, for example,
25:49
if somebody
25:50
their ultimate goal is to create a
25:52
subscription or membership platform, how
25:55
do we get to that point? So, mapping
25:57
that out in the first week, in the
26:00
second week is building that second
26:02
brain. The third week is designing some
26:07
templates that match the brand, the look
26:10
and feel, and starting to uh
26:13
implement some testing into that, and
26:15
then
26:16
the fourth week is actually um
26:19
installing the AI agents or skills, if
26:23
you will, and getting those running.
26:26
And then starting to
26:29
to put those out into the world and test
26:31
and iterate. And then 30 days later,
26:35
having another check-in to say, "Okay,
26:37
what's working? What's not working? What
26:39
do we need to
26:40
to tr-
26:41
to tweak?"
26:42
And then, if you've kept that list of
26:45
not like this, we'll feed that back into
26:48
the skills so they can update that. And
26:51
I would say
26:52
it's probably going to be about 90 days
26:55
before it's up and running and running
26:58
smoothly. But for for the first part,
27:00
it's a 4-week sprint and then a 30-day
27:04
check-in and then another 30 days,
27:07
you're at your 90-day point that you're
27:09
going to make some decisions and tweaks.
27:11
So,
27:12
with those Canva templates, keeping them
27:14
quite simple and easy to work with to
27:16
start off with and then at the end of
27:19
that 90 days, maybe you want to make
27:21
some changes to the template or adjust
27:23
it or
27:25
um go a little bit deeper. And so, I
27:28
really feel like having that in place
27:30
where maybe twice or three times a week
27:33
you have a Canva template running and
27:36
that allows you the freedom to jump on
27:39
and do an Instagram live or Facebook
27:42
live or do some stories and then that's
27:46
where you have your personality that
27:48
kind of drops in between.
27:50
And
27:52
the using the templates allows people to
27:55
have a consistent brand look and feel.
27:58
So, people begin to recognize you
27:59
because they recognize your logo, your
28:01
color scheme, the photos of you. And
28:04
then you drop in in between um going
28:08
online and sharing more stories about
28:11
yourself and that's where people start
28:13
to get to know you and that authenticity
28:16
is being built.
28:18
>> Mhm. Okay. And uh so, what
28:22
uh results can be realistically expected
28:26
from this uh
28:29
starting with this 90 days uh
28:32
>> Yeah. So, um so, I'm already
28:36
having results with one of my clients
28:38
because she has been running these for
28:41
the last couple of weeks. And so, we
28:43
have some tweaks to make to the actual
28:46
um
28:47
the reels that she's making, the videos
28:49
that she's making. So, we're we're
28:51
tweaking that a little bit. Um, but the
28:53
carousels that we're running, those are
28:56
working really well. She's really happy
28:58
with it, and she's starting to build up
29:00
some momentum. So, we haven't reached
29:03
that 90-day point, but we've captured
29:06
um, her stats and data points at day
29:09
zero, and then we'll look at them again
29:11
in 90 days to see what's happened. But,
29:14
so far, she's really happy because that
29:16
actually takes off so much off of her
29:19
plate, so she can focus on fundraising
29:22
and designing and building the app.
29:27
>> Okay. Nice. That was very interesting.
29:31
>> [snorts]
29:31
>> Thank you.
29:32
>> Do Do you have maybe a last advice
29:34
before we finish?
29:37
>> [gasps]
29:37
>> I would say really just don't be afraid
29:41
to just try things. Don't be afraid like
29:44
if things fail or you look stupid. Like,
29:48
no one cares. No one's going to die
29:50
because of what you've you've said or
29:53
written or the typo that you have. I
29:55
think that's what makes us real and
29:58
keeps things real. It It's okay to fail,
30:01
and it's okay to start again and and do
30:05
over. And I think that's the biggest
30:07
message to take away because people
30:11
think everything has to be perfect, and
30:13
it doesn't. You just start, and you get
30:15
better because practice makes perfect.
30:19
>> All right. Thanks a lot, Louise.
30:21
>> Great. Thank you so much.
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