Inside a Consulting Agency Strategy Execution and Business Transformation Uncovered
Jun 20, 2026
90% of her clients come back or send referrals.
Sonia Daniels built S. Daniels Consulting from a solo operation into a nearly $500K consulting practice — serving hospitals, nonprofits, and mid-size enterprises — and then deliberately scaled back down to stay in control.
In the latest episode of Build With What You Know, we talked about what that journey actually looks like:
→ Leaving a senior nonprofit role to bet on herself in 2017
→ Growing to a team of four, then choosing to go solo again
→ Helping a nonprofit client raise almost $500K in new funding in one engagement
→ Using AI daily for proposals, project management, and presentations
→ Building a business that works less and earns more over time
One thing she said that stuck with me: consulting doesn't have to be complex or dull. The best operators make transformation feel accessible.
Full episode → https://youtu.be/XSZkDo1YrZY
Sonia's work → https://www.sdanielsconsulting.com
What's one thing you'd do differently if you were starting a consulting business today? 👇
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