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$10M in 14 Months Without Ads: Dylan Jahraus on Building an Etsy Coaching Empire
Jul 2, 2026
What does it take to scale a coaching business to $10M in its first 14 months — entirely without paid ads? In this episode of Build With What You Know, I sit down with Dylan Jahraus, e-commerce strategist, founder of etSEO, and host of the Etsy Seller Success podcast with 700,000+ downloads, to unpack the systems behind one of the most impressive organic growth stories in the creator economy.
We cover how she went from a $1M+ profit Etsy shop to coaching 4,000+ people out of their 9-to-5 jobs, why customer-first always beats product-first, how to get your first Etsy sales without running a single ad, and the Facebook group strategy that generated 100 orders in 24 hours for a brand new shop.
🔗 Dylan's website → https://dylanjahraus.com
📺 YouTube → @dylanjahraus
📸 Instagram → @dylanjahraus
📘 Facebook → https://www.facebook.com/dylanjahrausofficial
💼 LinkedIn → https://www.linkedin.com/in/dylan-jahraus-1467a020
🐦 Twitter/X → @DylanJahraus
Subscribe for more conversations on online business, enterprise technology, and digital expertise.
#Etsy #EtsySeller #EcommerceGrowth #OnlineBusiness #BuildWithWhatYouKnow #CourseCreator #OrganicGrowth #DigitalProducts #Entrepreneurship #EtsyCoach
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0:02
Okay. Hello. And uh let's talk today
0:05
about Etsy business and I'm very excited
0:08
about that about education because you
0:10
are also a course creator.
0:12
>> Yes. Yes, I am for uh e-commerce sellers
0:15
specifically uh primarily on the Etsy
0:18
platform. Thanks for having me.
0:20
>> Yeah, pleasure. So, are you actually uh
0:22
selling education content on Etsy?
0:26
So we are selling it uh more through our
0:30
own funnels but we teach how to sell on
0:34
Etsy. So we teach Etsy sellers and our
0:38
education and coaching and consulting
0:40
and courses are hosted through the
0:42
circle platform.
0:45
>> All right. There are plenty of u craft
0:49
uh creators on Etsy. Um I'm not sure
0:52
about the the statistics but
0:55
>> how are you helping them to I guess uh
0:58
increase sales.
1:00
>> Yes. So uh I became very successful on
1:03
Etsy. Uh my background is all corporate
1:06
e-commerce and I realized that there was
1:08
a gap in the market for education around
1:11
selling on Etsy. Most people who were
1:14
selling on Etsy or teaching Etsy I
1:16
should say um they got lucky. they they
1:18
got some sales in 2020 when there was
1:21
kind of an ecom boom and uh they didn't
1:23
necessarily come in with strategy and so
1:26
my background was corporate e-commerce
1:27
so I realized wow I could start teaching
1:29
this and I started on YouTube just
1:32
creating videos giving value and then
1:34
before I knew it a few weeks in people
1:36
were asking for uh courses and coaching
1:39
and personal guidance and so uh I built
1:42
the program for that early demand
1:46
>> well that's actually very different
1:48
courses, coaching. Um,
1:52
how do you manage all these activities?
1:55
I guess also in parallel of uh crafting
1:58
and selling on Etsy.
2:00
>> Yes. So, a lot of people think about
2:02
Etsy as like arts and crafts, like
2:05
you're selling things that you make, but
2:07
there's a lot of digital products and
2:08
print on demand products that are
2:10
completely hands-off and more passive.
2:12
So, there are categories that are not
2:14
hands-on, but my category, it was very
2:16
hands-on. I was doing um handmade uh art
2:21
and uh decor. And so, I ended up hiring
2:24
all of that out. I had someone coming to
2:27
my home uh 5 days a week making and
2:30
shipping everything, which freed up my
2:32
time to actually teach this. So, she ran
2:34
the product side of the business, and I
2:37
essentially started scaling the the
2:39
teaching side of the business. Um, and I
2:42
did that just with my husband. He was in
2:43
the military and we were kind of doing
2:46
it together. Uh, for the first six
2:48
months, uh, scaled pretty quickly. It
2:50
was about 600k a month by month six when
2:53
I realized I need to hire some help. And
2:56
so that's when I started building out a
2:57
team. And we worked with um, Alex
3:00
Hermoszi a little bit. Uh, he provided a
3:02
lot of guidance around how to build the
3:04
team and who to hire and we kind of ran
3:06
with it from there.
3:08
>> W. So now you are actually not touching
3:11
your Etsy business. You everything,
3:15
>> right? Yeah. So I actually ended up
3:17
selling that brand to one of my clients
3:20
who I taught.
3:22
>> Wow, that's impressive.
3:25
>> Chart of events. Yes.
3:27
Yeah. Once I had over 30 team members,
3:30
we're at 51 right now, but once I had
3:32
over 30 team members, it was just so
3:36
much management side on on of the people
3:39
that working with Etsy customers was
3:44
really like not the best use of my time.
3:48
>> What people working for you for the Etsy
3:51
business part or for the education?
3:53
>> For the education side. So coaches like
3:57
sales team, client success team,
3:59
marketing team, media team. So it got to
4:02
be a little too much to try to do both.
4:06
So now you have coaches coaching on your
4:09
behalf.
4:10
>> Yes. Yes. And I'm I'm coaching still
4:13
every week. Uh we have 19 coaches on the
4:16
team um who've I've really kind of
4:18
brought up into uh everything that
4:21
they're teaching and I've been working
4:22
closely with them, most of them for over
4:24
a year already. Um so we work very
4:28
closely together and I still do coaching
4:30
twice a week on calls. Um and then I'm
4:32
working with the coaches every day.
4:35
I
4:35
>> I know from experience a lot of people
4:37
that are interested into the coaching
4:39
business, their first question is how to
4:42
monetize the experience. Let's say if
4:43
they find an audience, how much how
4:45
should they value uh one hour coaching
4:48
lesson for example because it also
4:50
includes the preparation beforehand. Uh
4:52
sometimes also answering questions
4:54
afterward by email or any kind of
4:58
onetoone meetings or phone calls. Uh
5:01
>> what
5:03
how do you actually value your coaching?
5:06
>> Yes. So in the beginning we started on
5:09
Kajjabi the platform Kajjabi and it was
5:13
like a community group space where
5:15
people would post their questions and
5:17
then I was the only coach. So I was
5:19
creating Loom videos um and we had I
5:22
mean almost a thousand students at that
5:24
point. It was a little overwhelming. I
5:26
was creating Loom videos like up until
5:28
midnight you know for them. So it was
5:30
still onetoone coaching personalized but
5:33
it would be published in that group
5:35
community group space. So everyone could
5:37
see the personal coaching I was giving
5:39
to other people which they didn't like.
5:41
So they we moved then to a more private
5:45
community which is circle and that
5:47
allowed us to have the private message
5:49
coaching. So it's kind of a combination
5:51
because everyone has a different
5:52
learning style. So, we do coaching
5:54
calls, group calls, and then we do offer
5:57
one-on-one calls as an option as well.
5:59
And then we have the message coaching,
6:02
which I found people love that. It's
6:05
kind of like having Slack, a Slack
6:06
channel or like Teams or something where
6:09
they can message you anytime and you'll
6:12
get back within 24 hours. It's so much
6:14
more organized than like an email inbox.
6:16
And I think as you're scaling in
6:19
coaching, it's so important to set
6:20
boundaries for where the coaching
6:22
occurs. Otherwise, my goodness, you'll
6:24
have emails, you'll have someone DMing
6:25
you on Instagram, they will, you know,
6:28
try to get your phone number and text
6:29
you. Like, if they're coming from all
6:31
directions, you can't even track the
6:33
coaching you've given them. So, we keep
6:35
it all in one central place.
6:38
>> Yes, exactly. Well, I'm not here to talk
6:41
about myself, but I'm also a course
6:42
creator myself and I only create
6:44
courses. If I was to also do coaching, I
6:47
I don't see how I would be able to to do
6:51
everything. It's it's so much for one
6:53
person. It is. Yeah, it is. And everyone
6:56
needs uh I guess with coaching, everyone
6:57
has a different level of expectations
7:00
for how much help, how uh you know, and
7:03
you have to really draw the line between
7:05
uh done for you and and done with you
7:07
and guiding and coaching and mentorship
7:10
versus uh like an agency that does
7:12
something for you. So, we really are
7:14
clear about that in our contracts, in
7:17
our presentation of the program. Uh, we
7:19
meet with every single person we take
7:21
on. We will not take anyone on for
7:24
coaching unless we've met with them on a
7:25
call just because I mean, as you grow,
7:28
our audience grew pretty fast on
7:29
YouTube, Instagram, Tik Tok. You never
7:32
know who people really are. And you want
7:33
to know if you're going to be working
7:35
with someone like you want to know that
7:37
they're not crazy or, you know, off the
7:41
deep end. So we kind of have a that
7:43
vetting process in place. Yeah.
7:47
>> And if we to get into some numbers, what
7:50
is a good amount of coaching? How long
7:52
is a coaching session? How long is um is
7:57
the whole coaching process?
8:00
What do you recommend now with
8:01
experience?
8:02
>> Yeah. So I think consistency is
8:05
important. So when we do our custom
8:07
coaching videos for someone um someone
8:10
if basically you you train your students
8:13
or your clients to have an expectation
8:16
based on how you start with coaching
8:18
them. So if you have your first coaching
8:20
video for them be an hour long. They're
8:22
going to expect hourong videos every
8:24
time. If you if you keep it at you know
8:27
in a tight range of like you know 8 to
8:30
12 minutes per video then they
8:32
understand that that is the norm. So you
8:34
are responsible for setting the
8:35
expectations in that private coaching
8:38
part. Um coaching calls we I keep mine
8:40
to an hour long. I think I used to
8:43
honestly I used to run these like three
8:45
hours until like everyone was like
8:47
exhausted and had no more questions. I
8:50
would just you know sit there on Zoom
8:52
any questions as many hours as they
8:54
wanted. But that also makes people
8:56
upset. They don't want to listen to
8:58
other people ask questions if it's a
9:00
group call for that long. So we do keep
9:02
it to an hour.
9:03
And then with uh for for my calls and
9:06
then what else? Um yeah, the one-on-one
9:09
sessions we do keep to 30 minutes.
9:13
>> And how many sessions on average do you
9:15
provide to each client?
9:17
>> Yeah. So every single person gets five
9:20
calls a week that are group settings
9:22
twice a week with me.
9:24
>> So five calls and they're weekends and
9:26
evenings and we have a global team. So
9:28
our students are in 35 countries and so
9:30
that creates time zone issues as you can
9:34
imagine. So we really like to make sure
9:36
we have at least five calls available to
9:38
them. They can pick the ones that fit
9:41
into their schedule.
9:44
>> And what is a good group size?
9:48
>> Yes. So that is interesting. With group
9:52
coaching, there are some people who just
9:54
sit on the sidelines and their pref
9:57
preference is to watch and listen to
9:59
other people. I find that's about 20% of
10:02
who attends calls. Like they they won't
10:05
ever really ask questions. Maybe they're
10:06
shy or um nervous or maybe they're at
10:09
work multitasking and they can't.
10:12
They're just listening. That's okay. But
10:15
I think you know in an hour having about
10:18
15 people who ask questions is a good
10:22
appropriate amount.
10:25
>> Yeah, sounds about right. And
10:27
>> how long ago have you started this
10:30
coaching business?
10:32
>> So it was three and a half years ago
10:36
actually four years in August. So coming
10:38
up on four years right now. Yeah. How
10:43
many people did you have in your first
10:44
group when you when you did the first
10:46
coaching session? So you started on
10:48
YouTube and then you moved to a first
10:51
platform. How many people followed you
10:53
to the first call?
10:55
>> Yeah. So when I started coaching, all it
10:57
was was the community group posting
11:00
where they'd ask questions and I'd make
11:02
a custom coaching video for them with
11:04
Loom um screen recording their shop and
11:06
everything. And I didn't do any calls,
11:09
no coaching calls at that point. And it
11:12
wasn't until we were a year in that we
11:14
started doing calls. Um, and so yeah,
11:17
that and I started with one call a week.
11:20
And I find that there wasn't a high
11:22
demand for calls. I think a lot of
11:24
people, especially if it's a side hustle
11:26
that they're learning, they usually have
11:28
another job, maybe a family, and
11:31
attending calls is not what they value
11:34
the most. What they value the most was
11:35
that personalized, private guidance on
11:38
demand.
11:41
So they were not really actively parti
11:44
participating in your sessions but more
11:46
like passively watching your videos your
11:49
loom videos or content that you've
11:51
created for them.
11:53
>> Yeah, exactly. And we do you know
11:54
surveys for the whole uh student body or
11:57
client base and they always uh
11:59
consistently say that their favorite
12:01
thing is the private videos of their
12:04
shop like the private 10-minute videos
12:07
versus group calls. And I think it's a
12:10
time thing uh because sk having
12:13
something else on your schedule, it's
12:15
just something else to have on your
12:16
schedule uh for the week and to remember
12:18
to show up and to be there and to not
12:20
miss the opportunity. But if they can
12:22
ask questions on demand, it seems that
12:24
for people with a side hustle and and a
12:28
lot, you know, going on in their life,
12:29
that seems more convenient. And if it's
12:31
convenient, they'll use it.
12:34
>> What about these 10 minutes videos? You
12:36
are creating them based on the your
12:39
opinion of their shops.
12:41
>> Yes. Yes. Um do you want me to actually
12:43
You said I could screen record. Do you
12:44
want me to show you or uh on the screen?
12:47
>> Okay. This is fun.
12:48
>> I think I have to uh allow you.
12:51
>> Okay. I just clicked send request.
12:54
>> Okay.
12:55
>> I think Okay. I think this would be
12:57
helpful. So this is Can you see my
13:00
screen?
13:01
>> Yes.
13:02
>> So this is our community in circle. You
13:04
can see we have courses and things on
13:06
the left. Um whenever there is a live
13:08
coaching call, you'll see on the bottom
13:09
left it says join. So our our students
13:12
just click join and they're in the
13:14
coaching call. But I'll show you an
13:16
example of these um private message
13:18
coaching. Here is an example of someone
13:21
asking questions and you can see this is
13:25
all private and what we do like they
13:28
sent over their questions. We make these
13:30
Loom videos
13:32
and this we're going over Pinterest with
13:35
this person and the Loom video is a
13:38
recording private to them. So this is 14
13:41
minutes
13:42
and we are talking to them. It's all a
13:45
transcript. There's a summary here and
13:48
we are going in to Canva and showing
13:52
them how to fix different designs that
13:55
they have made. Um editing things. will
13:58
type out new SEO.
14:01
So, it's very
14:03
detailed, you know.
14:06
>> How long does it takes you to create one
14:09
of these 14 minutes videos
14:12
reviewing one shot?
14:14
>> Yeah, I mean it it takes like the 14
14:16
minutes. So, we read the question ahead
14:18
of time and then, you know, which might
14:20
take two minutes. Um, but myself and our
14:23
coaches, we like we could say these
14:26
answers in our sleep at this point. So,
14:29
it's it's does not take like we're not
14:32
like researching or it doesn't require
14:34
that just because it's something we know
14:36
so deeply.
14:37
>> Yeah.
14:38
>> Okay. And I see you also using I guess
14:41
artificial intelligence to generate the
14:43
summaries and uh extract the key points
14:46
maybe from what you said in the video.
14:49
>> Yeah, Loom is great. It automatically
14:52
does that for us now. Um, yeah. So, that
14:56
summary is is already done. Yeah. Easy.
15:01
>> And what are they mostly asking about?
15:05
>> Yeah. We find, you know, I think that
15:09
this is the difference between like the
15:11
information space right now and then
15:13
like where coaching fits in. And there's
15:16
so much information. There's so much
15:18
information. They could go to chat GPT
15:19
and get a full business plan, but they
15:21
don't know what it means, how to
15:23
implement it, if they're doing it
15:24
correctly, and is that even the right
15:27
strategies for their stage of the
15:29
business for them and their skill set?
15:32
Like there's so much that AI cannot
15:34
decipher. And so, it's interesting on on
15:37
my webinars where people book a call to
15:39
join our program, I always ask, you
15:41
know, where are you getting your
15:43
personalized guidance right now? and
15:44
they always say YouTube or Google or AI
15:48
and then I say you know is that getting
15:50
you to your goals and every single
15:52
person says no and so what they need
15:56
with the coaching is it's not the
15:59
information right they could read a book
16:01
they could read a course they could read
16:03
the course transcript it's the
16:04
application and are they doing this
16:07
correctly and did they do it out of
16:10
order um and you would think of course
16:14
You know, it's like following steps,
16:15
following directions. But when people
16:18
are just left to their own devices,
16:19
maybe something's a little more
16:20
confusing. They skip over it. Well, that
16:22
might have been the most important part.
16:24
And everyone just learns differently.
16:27
So, this is the kind of backs stop to
16:30
ensure that what they are learning is
16:32
applied correctly. So, it's what to
16:34
sell, who to sell to, how to create the
16:38
listings, is the SEO good or bad, is
16:42
their design good or bad, and then we
16:44
show them in coaching how to fix it. So
16:47
that then, okay, we show them how to do
16:49
it, then they do it, then we give them
16:51
feedback. And it's kind of that process
16:53
so that by the end of coaching, you
16:55
know, whether it's six months, 12
16:57
months, I've done three, four years of
16:58
coaching with people, they are really
17:01
like independent and we're just checking
17:05
things.
17:06
>> What objectives are they about? Like is
17:08
it I don't know increase sales or
17:13
maybe reduce volume of products on their
17:16
on their sites. I don't know what are
17:18
they usually aiming for by
17:21
>> Yeah, I would say it's always a
17:23
financial goal of some sort. Different
17:25
levels. Some people want an extra 2,000
17:28
a month, some people want 100,000 a
17:30
month. So, very different sizes of
17:33
goals. It's typically always financial
17:36
since this is more of a business
17:37
opportunity. Um, which we have to be so
17:40
careful with that. You know, we make no
17:43
financial guarantees. And everyone wants
17:46
that in a program like this. They're
17:48
like, I want you to guarantee I'm going
17:50
to make this amount of money or my money
17:52
back. I can't guarantee you will wake up
17:55
tomorrow. So, I certainly can't
17:57
guarantee you will do anything with this
17:59
information. Um, so that's where yes,
18:01
they want to make money, but what we
18:03
are, what I'm looking for is someone is
18:06
stuck when they come to us. My goal is
18:08
to get them unstuck so they have
18:10
clarity. They know how to move forward.
18:12
They see some sort of growth. They get
18:14
some quick wins and now they're excited
18:16
and seeing that this is working. And
18:18
when that happens, when they get into
18:20
that mindset, you know, the results
18:22
come. Um, but we don't focus on the
18:25
money because there's so much gray area
18:27
with legalities around that. So, we
18:29
really steer clear of that.
18:33
>> Exactly. And um if you could maybe have
18:36
a look back at the successful clients at
18:39
least you had. I don't know if some were
18:40
unsuccessful but at least the successful
18:43
ones. What is the common denominator
18:47
between them?
18:48
>> Oh that's a great question. I'm sure
18:50
you've seen this too but it's people who
18:52
take action quickly and they don't get
18:56
stuck on every little step and question
18:58
is this really right? They trust the
19:01
process and they take action quickly and
19:04
uh they don't overthink things. They
19:06
are, you know, proactive. Um asking
19:09
questions
19:11
consistently working on it. Not like
19:13
once a week looking at it, but every day
19:15
a little bit chipping away every day. Um
19:18
yeah, and asking questions daily as
19:20
well. So it's it's the action takers.
19:23
And the thing is if people need guidance
19:27
to start something sometimes it can
19:30
signal that intuitively they wouldn't
19:33
take action on their own. So we we
19:36
understand that a little bit about
19:38
people where okay if they were going to
19:42
start the shop they've been talking
19:43
about it for 5 years they say and they
19:46
haven't started their Etsy shop yet.
19:48
Well, we know, all right, we got to make
19:50
sure that we're pushing them to take
19:51
action because they might be someone who
19:53
holds back on that side of it.
19:56
>> Mhm.
19:58
Exactly. And you mentioned before these
20:01
people are more interested into
20:04
experience than into knowledge because
20:06
they can find the knowledge in books in
20:10
with AI answers on websites whatever.
20:13
But at the end, what they want is really
20:16
an expert to to give them real
20:20
>> actionable tips.
20:22
>> Yes. Exactly. And a lot of people who
20:24
seek out guidance, they don't want to
20:25
waste time doing something the wrong
20:27
way. They don't want to fail. And
20:29
sometimes that means there's fear of
20:30
failure involved, which if someone comes
20:33
into a program with fear of failure so
20:35
much where that they wouldn't try it on
20:37
their own, they're only trying it with
20:38
guidance. that fear um definitely can be
20:42
an inhibitor if we don't uh hold their
20:46
hand and like pull them past it.
20:49
>> Are your clients mostly selling digital
20:51
products or physical products?
20:54
>> So on let's see it's an interesting
20:57
shift with AI now. I would say about
21:00
half of our clients have some digital in
21:02
the product mix. about 60% of people do
21:06
print on demand which um a production
21:08
partner is fulfilling it and then
21:12
sometimes they'll combine those
21:13
categories. Um handmade, vintage are
21:16
also still very popular. So it's such an
21:19
even mix which so we're we're not really
21:22
specializing in one product category
21:24
because I mean our guidance is really to
21:26
combine categories if possible like
21:29
adding digital products to a physical
21:31
product mix it much more scalable uh it
21:34
adds more of a passive type of product
21:36
to the mix um which just helps you
21:38
scale. So our guidance usually is to
21:41
combine categories. So we're not
21:42
specializing in teaching just one
21:46
>> because often the issue when you set
21:49
online is to find the right product then
21:52
find the audience that will buy this
21:54
product.
21:55
>> Yes. Yes. And most people they will go
21:58
onto Etsy they'll see okay what is what
22:01
are other people selling? Okay that's
22:04
looks like it's selling it's in people's
22:05
carts so I'm going to sell that too. but
22:08
then they're just copying other sellers
22:09
and Etsy gets trends about six to eight
22:12
months late. So, so you're just chasing
22:14
other sellers and you have no track
22:16
record, no reviews. Why would anyone buy
22:18
from you? So, we help them with those
22:21
initial products that will help them get
22:23
traction, loss leaders, uh things like
22:25
that.
22:27
>> Yes, it's of course the most difficult
22:28
is to get the first sales and the first
22:31
uh client reviews. the same when we I
22:34
don't know if that's also your case when
22:35
we publish a new online course at the
22:37
beginning we have no reviews and no one
22:39
wants to buy it as long as there's no
22:40
review so are you actually helping your
22:43
clients with getting his first sale and
22:45
most importantly I think the first
22:47
review positive
22:48
>> yes yes so I worked for do you know
22:51
Zappos
22:53
>> uh Tony Shay okay so Tony Shay was the
22:56
CEO and their whole motto was um
22:59
creating a wow customer experience and
23:01
delivering happiness was his book and uh
23:05
so that is that is where I learned
23:07
everything about e-commerce was from
23:09
that context of really putting that
23:11
customer first creating that amazing
23:13
experience where they want to leave a
23:14
review and so that is what we teach and
23:17
uh we have a really cool message series
23:19
a series of messages you send each
23:21
customer uh when they're shopping from
23:23
you on Etsy that gets you a high review
23:26
rate
23:28
>> are you also helping them uh for example
23:30
to run ads to get to this first client.
23:35
>> Okay, so this this is interesting. One
23:36
of my big things is really focusing on
23:40
organic growth. So organic first,
23:43
maximizing all the different ways to get
23:45
traffic for free. Um because what we
23:49
find is sellers who are trying to get
23:51
sales, sometimes they haven't
23:53
established product market fit. And
23:55
running ads to something that has never
23:57
sold is a very expensive experiment. And
24:01
our sellers are doing Etsy to make
24:02
money. They don't have $5,000 to blow uh
24:06
to see if people like their stuff. So
24:08
ads also don't fix bad listings. So we
24:10
want to fix the listings first. And then
24:12
we use things like um free Pinterest
24:15
strategies, Facebook strategies, um some
24:18
Instagram automations as well to uh to
24:21
help them get that early traffic.
24:26
>> When uh when you say automation, what do
24:28
you mean by automation? I mean content
24:30
creation or
24:32
>> um so many chat uh yeah many chat so you
24:35
know how influencers are you familiar
24:37
with manyhat uh
24:39
>> no
24:39
>> so manyhat it's really cool uh we use it
24:42
heavily and manyhat is what influencers
24:46
use to get people to their affiliate
24:48
links and so for example an Etsy seller
24:51
would say oh look at this necklace I
24:54
just made comment necklace if you want
24:57
the link to it people comment necklace.
25:00
You're sending out hundreds of links
25:01
automatically with many chats.
25:05
>> To send these 100 links, first you need
25:07
100 views and interactions.
25:09
>> Yes, absolutely. So, we we show them
25:12
what to post on social media. The
25:13
content has to be engaging. Um we have a
25:16
strategy for them to get followers uh
25:18
who are actual prospective customers.
25:21
So, that is necessary. Um but how do you
25:24
get them from Instagram to your shop? We
25:26
do that through the automations.
25:29
>> Okay. So, do you have a typical funnel
25:31
you are pushing
25:34
to your to your to your coaches?
25:37
>> Yeah. So, for you mean to to for the
25:40
Etsy sellers to use or to get for us to
25:42
get customers ourselves
25:45
>> for them? For
25:46
>> for them? Yes. Okay. So,
25:48
>> yeah. So, it all depends on where their
25:50
customers are. So, some of them might be
25:52
serving, you know, a woman in their, you
25:55
know, 50s to 60s. They might not be on
25:58
Tik Tok, you know, maybe they are, I
26:00
don't know, [laughter] but, uh, they
26:02
might be on Facebook. Uh, okay. And then
26:05
maybe they're serving someone who's like
26:07
the homeschooling mom. Okay, they're
26:09
going to definitely be on Pinterest. We
26:11
have to get on Pinterest. So, we
26:13
basically take them to the platform that
26:14
their customers are on. So much easier
26:17
to get them over to Etsy that way. Um,
26:19
so it depends on the what they're
26:20
selling and who they're selling to.
26:24
>> Yeah.
26:27
>> What would be for in your experience a a
26:30
well working salesfunnel
26:34
from a customer acquisition to of to of
26:37
course sale.
26:38
>> Yes. So um from the Etsy side, I mean
26:42
Etsy is a search engine. So just like
26:45
Google, just like Pinterest, it's a
26:46
search engine in itself. So like
26:49
customerfocused SEO, purpose, utility
26:52
driven SEO, super important. Um, Etsy
26:54
also ranks really high in Google. So we
26:57
leverage um the type of SEO on Etsy that
26:59
will perform on Google as well to bring
27:01
in some Google traffic. So Etsy is its
27:04
own search engine. We combine it with
27:06
Pinterest. So Pinterest takes hardly any
27:08
time. We're using the Google Chrome
27:10
extension to um get more traffic to
27:12
those listings from Pinterest. And then
27:14
Facebook is probably the fastest working
27:16
thing. We are leveraging Facebook groups
27:18
in a crazy way. And yes, you might get
27:22
your listings or your um posts deleted
27:25
one out of every five times, but the
27:27
four out of five times that they stay
27:29
up, uh these posts can drive a ton of
27:31
traffic. I had a guy, he's actually my
27:33
video editor. He's he's been editing my
27:36
YouTube videos for almost four years
27:38
now. And he created a shop with digital
27:41
products. didn't put it in a Facebook
27:43
group, one product in a Facebook group.
27:45
24 hours he got a hundred orders on it.
27:48
So, we we like to do these extra traffic
27:51
methods because the competition on Etsy,
27:53
like normal people aren't doing that.
27:55
So, we just do a little bit extra in the
27:57
beginning to get momentum and then
27:59
eventually once you drive enough of your
28:01
own traffic, you'll rank at the top of
28:02
Etsy search and you don't have to do
28:04
that anymore.
28:06
>> Yeah. When you post to a Facebook group
28:09
for example, is it really promotional or
28:12
you post educational content with a link
28:15
in comments or what's your strategy?
28:18
>> Yeah, no links, no promoting, no saying
28:20
I'm selling this stuff like click here.
28:23
No links at all. It's actually we take
28:25
screenshots of the product on the
28:28
product page. So screenshot of your
28:30
product. It'll show it's on Etsy because
28:32
it's it's obvious what the product page
28:34
looks like. Um, it'll show your shop's
28:36
name in it as well. Um, because that's
28:38
on the product page. And what my
28:40
favorite strategy to do right now is
28:42
post two products from the shop that are
28:45
very similar. Maybe it's two t-shirts,
28:47
different designs, and you're literally
28:49
just saying, "Which one do you like
28:51
better? I can't decide. Help." And and
28:54
then
28:56
it's crazy how fast it works. Hours.
28:58
Literally hours. And you're getting
29:00
people to the listings. Um, and if
29:01
someone wanted to buy it and they could
29:03
didn't realize the shop name was there,
29:05
they would just message you and you'd
29:07
send them the link. Yeah.
29:09
>> Oh, so you you don't even add the link
29:11
at all on your Facebook post.
29:14
>> No, because that would be promotional.
29:16
You're not saying even like Yeah. You're
29:18
not even saying I made this, I'm selling
29:19
this. You're just saying I can't decide
29:21
which one I like better, which is
29:23
probably the truth. And you'll get the
29:25
thing is with this strategy, the reason
29:27
I like this more than ads is because you
29:29
get qualitative information. With ads,
29:32
you just know someone bought it or they
29:34
didn't. You don't know why. You have no
29:35
idea why. But in Facebook, people are
29:38
unhinged with their opinions. You know,
29:40
they're behind their little keyboard and
29:42
being very open with their opinions. And
29:45
they will tell you, I hate the font. I
29:47
hate the color. That looks, you know,
29:49
they'll they'll give you the feedback.
29:50
And then you can adjust your product and
29:52
improve the product to to really create
29:55
product market fit. So it's a double
29:57
benefit
29:58
>> actually. Even getting bad kind of bad
30:02
feedback like I hate the color whatever
30:05
actually gives you more visibility.
30:07
>> It does. It does. Yeah. All engagement
30:09
is is good engagement in the beginning.
30:11
Yeah.
30:13
>> And how do you select the Facebook
30:14
groups?
30:16
of customerfocused groups, which I love
30:19
Facebook for this reason because the
30:21
groups are basically segmenting
30:23
different types of customers. So whether
30:26
it's a mom's group, a homeschooling
30:28
group, um a sports themed group, you
30:31
know, a basketball, a club group, I mean
30:34
these these segments are created parents
30:37
of students who go to this college, uh
30:40
you know, interior design Facebook
30:42
groups, those are some of my favorite
30:43
Airbnb decorating Facebook groups. So,
30:46
Facebook segments your customers and so
30:49
you just focus on not groups related to
30:51
products. For example, if you're selling
30:53
wall art, you're not going to join some
30:55
wall art Facebook group. You're going to
30:56
join interior design Facebook groups.
30:59
Um, and so it's not product focused
31:01
groups. It's customer focused groups.
31:05
>> That's smart.
31:07
>> Yeah. Works. It works.
31:09
>> Oh, I got to try it.
31:11
>> Yeah, do it.
31:13
>> Okay. Well, do you have any other maybe
31:17
um a few simple tips to share for anyone
31:20
that would uh would be so creating his
31:24
Etsy shop and would potentially need
31:27
your coaching?
31:29
>> Yeah, I think the biggest thing and this
31:31
is with all of our businesses. I' I've
31:33
always had this motto uh whether it's
31:35
software company, the education side or
31:37
an Etsy shop. Customer first, product
31:40
second. Customer first, product second.
31:42
So many people, even with courses, they
31:44
create a course and then they're like,
31:46
"All right, who was going to buy it?" Or
31:48
they'll create a product on Etsy. All
31:50
right, I hope someone wants it. And the
31:53
problem is like you're not creating it
31:56
with a customer in mind. You're going to
31:57
have like possibly low traffic, not
31:59
product market fit, low conversion
32:01
rates, and and you'll have to redo all
32:04
your work. So, if you start with a
32:05
customer and then build the product
32:07
around them, uh it's just going to work
32:09
so much faster. Um, and that's the same
32:12
really motto I have when creating
32:14
content, when creating YouTube videos,
32:16
anything I do, I always think about,
32:18
okay, who am I targeting with this? What
32:21
is the goal? And then shape the product
32:25
around that versus starting with the
32:26
product,
32:29
>> right? So
32:31
that's actually a very good very good
32:33
advice. So be customer centric.
32:36
>> Yes. Exactly. And then figure out the
32:38
product after you figured out the
32:40
customer. Yeah.
32:42
>> Okay. Well, that was a great talk.
32:44
Thanks a lot, Dylan.
32:45
>> Thank you for having me. This is great.
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