0:00
So, you do SEO, correct?
0:03
>> Yes, I've been doing
0:05
I've been doing SEO for about 10 years
0:07
now with a little break in the middle.
0:10
So, that's the agency that I'm running
0:12
at the moment, but back in the days I
0:14
used to have a YouTube channel where I
0:16
taught people how to play a specific
0:18
video game and so I made some a bit of
0:20
money off of that as well.
0:25
will show my screen. So, now you do only
0:29
>> Yeah, essentially just the SEO and
0:31
content marketing for businesses,
0:32
especially in New Zealand, but
0:35
you know, I help a few other clients out
0:38
over in different places as well other
0:42
>> So, is SEO still alive? That's a
0:44
discussion I have often on the web
0:51
What's up with SEO? Changed a lot in the
0:53
past I would say 3 years since
0:57
early 2023 when generative AI arrived in
1:01
particular, Google had a lot of uh
1:04
uh issues with a monetizing from um
1:09
uh from a display ads and they fired 5%
1:12
of their employees at that time and then
1:15
um generative AI came in the search
1:17
engines and search engines, for example,
1:19
Google also started to promote mostly
1:21
their partners, less the content
1:23
creators like us, I guess, like you and
1:25
like your clients. So, what is your view
1:29
on the current market?
1:31
>> Um I think that at least how I perceive
1:34
it, like I believe that
1:37
SEO still exists. It's still it's still
1:39
definitely a thing, you know, companies
1:41
are still pumping like a decent No, pump
1:44
companies are still pumping a lot of
1:46
money into SEO, but just the way that I
1:50
might find your business is just a bit
1:52
different now. So, instead of just
1:53
Google, you know, they'll use the AI
1:56
mode, they'll use AI overviews, they'll
1:58
use ChatGPT, Claude. So, it's still
2:00
actually Google brought out some
2:01
documentation recently where they still
2:06
as SEO. It's just a bit a bit more
2:08
expanded kind of thing with these other
2:10
platforms that you can get found on.
2:12
But, I still Yeah, SEO is still kicking.
2:15
As long as there's going to be good
2:16
Google, Bing, ChatGPT, Claude, and as
2:19
long as you can find a way to get
2:20
mentioned on there, SEO will still exist
