Why the B2B PPC Playbook Is Broken — and What Actually Works Now | Kamel Ben Yacoub, Getuplead

The old B2B PPC playbook — bid on keywords, drive to a demo booking page, repeat — is broken. In this episode of Build With What You Know, I sit down with Kamel Ben Yacoub, founder and CEO of Getuplead, a boutique B2B PPC agency whose clients include Siemens, HP, Adobe, and NTT DATA, to talk about what's actually working in paid advertising now that buyers research on Claude and ChatGPT before they ever visit your website. We cover why CPCs are rising as SEO traffic dries up, why ungated recorded demos outperform live demo booking forms, why Reddit ads are now a serious B2B channel, and the three things any advertiser should fix first to improve PPC performance immediately. 🔗 Getuplead → https://getuplead.com Subscribe for more conversations on online business, enterprise technology, and digital expertise. #B2BMarketing #PPC #GoogleAds #LinkedInAds #BuildWithWhatYouKnow #DemandGeneration #PaidAdvertising #B2BSaaS #DigitalMarketing #GrowthMarketing